Communication
BBR Marketing Takes On Stupid Corporate Lingo
There is a serious affliction that is spreading rampantly across the United States. For the longest time, no one really knew what to do to stem the spread of this disease, until now. I am talking about the disease known as stupidosis corporatus lingiosis, or in layman’s terms, stupid corporate lingo. You know exactly what I’m talking about, those pompous, multi-syllabic, often vague terms thrown about in Websites, marketing brochures and elevator speeches. They are (over)used to showcase the exceptional services and fantastic products a company or firm offers. The problem is that often these terms only serve to confuse the reader. How many times have you been on a website that used terminology that looked smart and sophisticated, but once you were done reading, you had no idea what the company does or sells?
Read MoreThe Vital Importance of Being Different
Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.
Read MoreA Year in Review
It’s hard to believe that a year ago I was getting everything together to launch my new company. I had no idea where this adventure would take me, but had a plan in hand and that red-headed, strong-willed determination to make it work.
Read MoreSay What?
Poor communication is often listed as the biggest issue faced at most companies. It, along with finances, is the biggest reason for most divorces. So how do we avoid some of the pitfalls brought on by poor communications and make sure our messages are interpreted as we intend?
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