Defining Diversity, Equity & Inclusion

Defining Diversity Equity Inclusion

On Tuesday, June 22, I was honored to be able to give a presentation to nearly 100 people on Defining Diversity, Equity & Inclusion for the Association for Accounting Marketing. For those that couldn’t attend, you can watch it by clicking the image below. I’d love to hear what you think and what other topics…

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Making the Business Case for Diversity, Equity & Inclusion (DEI)

As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some…

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How to Build a More Diverse & Inclusive Accounting Firm

Originally published in AccountingToday and written by Jody Padar. To listen to the full podcast, from which this is written, click here. If you or your firm need any assistance starting your own program, or simply have questions, reach out to me. I am happy to help!  Diversity, equity and inclusion — these are topics that have been…

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Why You Should Make Your Website ADA Compliant

Originally posted on the Association for Accounting Marketing blog.  Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website…

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What’s in your Firm’s Social Media Policy?

Originally published in AccountingToday.  Social media is one of the most powerful and easy ways to market your firm, and it is the rare accounting firm that doesn’t have some sort of social media presence. But with great power comes great responsibility, and it is time for firms to either create, or update, their social media…

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Communicating Truthfully, Timely and Thoughtfully

Originally published in AccountingToday.  Writing from my quarantine headquarters, otherwise known as my house, I can confidently say we are in unfamiliar waters. In a profession that is typically relatively predictable, suddenly we are all trying to remain flexible, figure out how to work remotely, and determine just what needs to be communicated and to whom.…

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Yes, You Can Make a Dull Topic Interesting

I absolutely love words, and the more creatively they are used, the better. At bbr marketing, we are called upon all the time to make complicated, technical or downright boring topics interesting, and most of the time we manage to succeed. As you may expect, I’m also an avid reader, and when I find others…

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Experts Share Advice for Fulfilling International Business Goals

Expanding internationally is an exciting opportunity and a fond hope of many businesses these days. With global digital networks and easy shipping, access to vast international markets acts as a siren song for enterprising leaders in almost every industry. But is the dream realistic? Bonnie and her co-host, Ryan “Redhawk” McPherson, interviewed two ­­­­­­well-known and…

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Insights from Austin – Trends in Legal Marketing

I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services. The session was led by Nancy Furman Paul, who addressed the latest trends in legal marketing and business development.…

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When It Comes to SEO, Size Doesn’t Matter

Page rank matters for firms that generate web content, so employing the right strategies to boost that rank is always a hot topic. Like most important issues hidden in cloud of mystery, there’s a lot of misinformation surrounding it as well. One of the most common misperceptions about SEO is that you can improve your…

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Marketing at its Best

  by Bonnie Buol Ruszczyk, president I love creative marketing. We’ve written before about fun campaigns, or situations where companies have reacted quickly to unique circumstances. This is another example of creative, spur-of-the-moment marketing and when I saw it, I just had to share. If you aren’t familiar with Ellen’s show, you may not realize that…

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Bonnie Adds Radio Host to her Resume

  For those of you who aren’t aware, bbr marketing, and more specifically Bonnie, hosts a radio show called Atlanta’s Most Trusted Advisors now twice a month. Each show is broadcast live from Business Radio X and then is available afterwards on a dedicated page so you can listen to at your convenience. To get a taste…

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For Those Who Like to Watch…

    Bonnie recorded a video for the CPA Leadership Institute / Client Knowledge Center late last year that we thought we’d share with you as well. In it she talks all about websites and shares some valuable information that firms can use to make theirs better. Click the image below, let us know what…

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Social Media Trend Check

  by Sarah Warlick, content director The Pew Research Center has released the results of its 2014 Social Media Update and everything you suspected has come true. Facebook is getting to be where the old folks hang out and yes, it’s still the most popular networking platform – by a mile. Social media is such a…

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Georgia CPAs Teach Financial Literacy to Students Throughout the State

  FOR IMMEDIATE RELEASE GSCPA members work to enhance financial awareness and budgeting skills in an annual volunteer outreach effort benefiting Georgia eighth-graders ATLANTA (Dec. 2, 2014) – Members of The Georgia Society of CPAs (GSCPA) understand the value and importance of financial literacy education and recently coordinated the second annual statewide GSCPA Financial Literacy…

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CPACA Announces New Members

  FOR IMMEDIATE RELEASE Overland Park, KS, November 3, 2014 – The CPA Consultants’ Alliance (CPACA), a working group of thought leaders united in their efforts to further leadership within the CPA profession, is pleased to announce two new members. Gary Adamson, CPA, is CEO of Adamson Advisory, a CPA practice management consulting firm specializing…

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Dangers of Cheap Stock Photography

  by Bonnie Buol Ruszczyk, president I’ve written about the pros and cons of using stock photography before. In some cases it is a great way to communicate a message and take advantage of the “one picture = 1000 words” dictum. It can also be a way to illustrate a point in a blog post…

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