Posts by Bonnie
The Time is Now: Incorporate DEI into Your Business Development Strategy
Originally published in the Fall 2021 issue of Growth Strategies. While most conversations about diversity, equity and inclusion (DEI) center around hiring and other HR-focused topics, creating a truly diverse and inclusive firm can have a measurable and lasting impact on nearly every other area of a firm. The time to adopt DEI as part of a culture and growth strategy is now. Consider the recently released census data:…
Read MoreDefining Diversity, Equity & Inclusion
On Tuesday, June 22, I was honored to be able to give a presentation to nearly 100 people on Defining Diversity, Equity & Inclusion for the Association for Accounting Marketing. For those that couldn’t attend, you can watch it by clicking the image below. I’d love to hear what you think and what other topics…
Read MoreMaking the Business Case for Diversity, Equity & Inclusion (DEI)
As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some…
Read MoreHow to Build a More Diverse & Inclusive Accounting Firm
Originally published in AccountingToday and written by Jody Padar. To listen to the full podcast, from which this is written, click here. If you or your firm need any assistance starting your own program, or simply have questions, reach out to me. I am happy to help! Diversity, equity and inclusion — these are topics that have been…
Read MoreWhy You Should Make Your Website ADA Compliant
Originally posted on the Association for Accounting Marketing blog. Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website…
Read MoreWhat’s in your Firm’s Social Media Policy?
Originally published in AccountingToday. Social media is one of the most powerful and easy ways to market your firm, and it is the rare accounting firm that doesn’t have some sort of social media presence. But with great power comes great responsibility, and it is time for firms to either create, or update, their social media…
Read MoreCommunicating Truthfully, Timely and Thoughtfully
Originally published in AccountingToday. Writing from my quarantine headquarters, otherwise known as my house, I can confidently say we are in unfamiliar waters. In a profession that is typically relatively predictable, suddenly we are all trying to remain flexible, figure out how to work remotely, and determine just what needs to be communicated and to whom.…
Read MoreYes, You Can Make a Dull Topic Interesting
I absolutely love words, and the more creatively they are used, the better. At bbr marketing, we are called upon all the time to make complicated, technical or downright boring topics interesting, and most of the time we manage to succeed. As you may expect, I’m also an avid reader, and when I find others…
Read MoreExperts Share Advice for Fulfilling International Business Goals
Expanding internationally is an exciting opportunity and a fond hope of many businesses these days. With global digital networks and easy shipping, access to vast international markets acts as a siren song for enterprising leaders in almost every industry. But is the dream realistic? Bonnie and her co-host, Ryan “Redhawk” McPherson, interviewed two well-known and…
Read MoreInsights from Austin – Trends in Legal Marketing
I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services. The session was led by Nancy Furman Paul, who addressed the latest trends in legal marketing and business development.…
Read MoreWhen It Comes to SEO, Size Doesn’t Matter
Page rank matters for firms that generate web content, so employing the right strategies to boost that rank is always a hot topic. Like most important issues hidden in cloud of mystery, there’s a lot of misinformation surrounding it as well. One of the most common misperceptions about SEO is that you can improve your…
Read MoreMarketing at its Best
by Bonnie Buol Ruszczyk, president I love creative marketing. We’ve written before about fun campaigns, or situations where companies have reacted quickly to unique circumstances. This is another example of creative, spur-of-the-moment marketing and when I saw it, I just had to share. If you aren’t familiar with Ellen’s show, you may not realize that…
Read MoreBonnie Adds Radio Host to her Resume
For those of you who aren’t aware, bbr marketing, and more specifically Bonnie, hosts a radio show called Atlanta’s Most Trusted Advisors now twice a month. Each show is broadcast live from Business Radio X and then is available afterwards on a dedicated page so you can listen to at your convenience. To get a taste…
Read MoreTrueWealth Ranked #1 Best Workplace for Women By Fortune Magazine and Great Place to Work®
Atlanta-based investment advisory firm claims top spot on inaugural list of best workplaces for women ATLANTA – October 2, 2015 – TrueWealth is proud to announce that it has been ranked as America’s #1 best workplace for women. Based on the surveys of more than 130,000 women working in more than 600 companies around the…
Read MoreFiscal Year Kickoff Signals Exciting Changes for Georgia Accounting Organization
Professional women in accounting celebrate the beginning of the new fiscal year with a new president and board, a fresh motto to live up to and the promise of great opportunity for members at all stages of their careers. Atlanta, GA – July 7, 2015 – The Georgia affiliate of the American Women’s Society of…
Read MoreFor Those Who Like to Watch…
Bonnie recorded a video for the CPA Leadership Institute / Client Knowledge Center late last year that we thought we’d share with you as well. In it she talks all about websites and shares some valuable information that firms can use to make theirs better. Click the image below, let us know what…
Read MoreSocial Media Trend Check
by Sarah Warlick, content director The Pew Research Center has released the results of its 2014 Social Media Update and everything you suspected has come true. Facebook is getting to be where the old folks hang out and yes, it’s still the most popular networking platform – by a mile. Social media is such a…
Read MoreGeorgia CPAs Teach Financial Literacy to Students Throughout the State
FOR IMMEDIATE RELEASE GSCPA members work to enhance financial awareness and budgeting skills in an annual volunteer outreach effort benefiting Georgia eighth-graders ATLANTA (Dec. 2, 2014) – Members of The Georgia Society of CPAs (GSCPA) understand the value and importance of financial literacy education and recently coordinated the second annual statewide GSCPA Financial Literacy…
Read MoreIt’s Time to Spruce Up Your Firm’s Website
Bonnie recently created a video for the Client Knowledge Center on how CPA firms can improve their websites and turn them into true business development tools. You can watch it here. We’d love your feedback and feel free to share as well!
Read MoreCPACA Announces New Members
FOR IMMEDIATE RELEASE Overland Park, KS, November 3, 2014 – The CPA Consultants’ Alliance (CPACA), a working group of thought leaders united in their efforts to further leadership within the CPA profession, is pleased to announce two new members. Gary Adamson, CPA, is CEO of Adamson Advisory, a CPA practice management consulting firm specializing…
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