Posts by Bonnie
Dangers of Cheap Stock Photography
by Bonnie Buol Ruszczyk, president I’ve written about the pros and cons of using stock photography before. In some cases it is a great way to communicate a message and take advantage of the “one picture = 1000 words” dictum. It can also be a way to illustrate a point in a blog post…
Read MoreWe Need Your Help…and Scarves
We are big believers in giving back to the community, so this month we are helping our friend Faye Sykes gather scarves and jewelry for Dress for Success. For those who may not be familiar with the organization, the mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional…
Read MoreClient News: Atlanta Law Firm Unveils New Name and Branding
MJ Patel Law Group is making some exciting changes. Brian Burkhalter was promoted to partner, the firm changed its name to The Patel Burkhalter Law Group and its branding was updated to reflect this change. August 2014 – ATLANTA – The Patel Burkhalter Law Group, formerly MJ Patel Law Group, unveiled its new name…
Read MorePaul Ruszczyk Honored with Richard D. Parsons Community Impact Award
Most of you know us as the powerhouses at bbr marketing, but we also have lives outside of our work (at least a little bit). We are pretty proud of Bonnie’s husband, Paul, for his tireless volunteer search and rescue efforts in the community (and those of their cadaver dog, Barney, too). Now Paul’s…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreWhy is LinkedIn Eliminating All the Good Stuff?
by Bonnie Buol Ruszczyk, president A few weeks ago, I wrote a post asking for a moratorium on changes to social media sites. This request came after LinkedIn eliminated the services/products tabs from their business pages and Twitter started hinting at removing the hashtag, of all things. Apparently my pleas have fallen on deaf ears…
Read MoreAtlanta Niche Marketing Firm Adds New Talent
In response to consistent growth, bbr marketing in Atlanta expands their team to further enhance client service capabilities. April 11, 2014 – Atlanta, GA – Atlanta-based professional services marketing company bbr marketing is pleased to announce the addition of Tina Winslett as the firm’s operations and traffic manager. Tina brings considerable knowledge and experience to…
Read MoreSocial Media: Just Stop Aleady!
by Bonnie Buol Ruszczyk, president We spend a good deal of time talking about social media on our blog, and why professional services firms should embrace it as a marketing tool. We speak on the topic for young and old and participate as much as we can ourselves. We are constantly answering questions and…
Read MoreClient News: Atlanta Employment Law Firm Updating Its Persona
Top Atlanta employment law firm enhances services for high end executives as well as entry level employees involved in workplace disputes and other work-related legal issues. ATLANTA, GA – MARCH 2014 – Atlanta-based employment law firm Buckley & Klein, LLP recently announced the renaming of their firm to The Buckley Law Firm, LLC. The new Buckley…
Read MoreClient News: Harshman Phillips & Company earns Xero Platinum Partner status
Online accounting software leader Xero confers prestigious Platinum Partner status on Harshman Phillips & Company. JANUARY 2014 – Atlanta-based full service accounting firm Harshman Phillips & Company (HPC) is proud to announce they have earned Platinum Partner status with Xero, the global leader in online accounting software. Xero is a leading provider of small business…
Read MoreClient News: Georgia CPAs Prepare for CPA Day at the Gold Dome
ATLANTA, GA – JANUARY, 2014 – Over 150 Certified Public Accountants (CPAs) from across Georgia prepare to meet on January 30 for the 2014 CPA Day at the Gold Dome. On this day, individual CPAs, members of CPA firms and accounting students will gather for the third annual CPA Day. Hosted by The Georgia Society of CPAs…
Read MoreStrong Growth Leads to Exciting Changes at bbr marketing
Continued growth leads to expansion and internal promotions for Atlanta firm bbr marketing. ATLANTA – January 6, 2013 – Atlanta-based marketing company bbr marketing has acquired additional talent to help the firm meet increasing client demand. Madison (Maddy) Rojo joins the firm as a Junior Designer, contributing her creative talent and technical expertise to…
Read MoreReally, It’s Just Chatting
by Bonnie Buol Ruszczyk, president Last week, we closed the office on Friday for our annual bbr marketing planning day. As most of you know, it’s tough to completely shut down, even for just one day, but we have found that it is time well spent. We take a look at the year that is…
Read MoreLiar, Liar, Pants on Fire!
Published in AccountingToday, on October 29, 2013. by Bonnie Buol Ruszczyk, president At this point, most companies and even professional services firms have a profile on some sort of review site like Yelp, CitySearch or Google Local. The idea behind these sites and the many more of their ilk is to give the customers and clients…
Read MoreHappy Halloween!
As many of you know, we started sending out Halloween cards a few years ago, and now it has sort of become a “thing.” It’s a fun, creative exercise for us and those that receive them tell us repeatedly that they look forward to it each year. So without further ado, here’s the card for…
Read MoreAdobe Answers What Keeps Marketers Up at Night
by Bonnie Buol Ruszczyk, president Feeling overwhelmed lately? Having trouble keeping up with all the platforms and tactics available to marketers these days? Frustrated by the fact that you don’t have time to keep up with technology and do your job at the same time? Turns out you are not alone – not by a…
Read Morebbr marketing Expands Consulting Services
Atlanta marketing firm bbr marketing has expanded its consulting services to meet strong client demand from providers of professional services. ATLANTA – October, 2013 – bbr marketing, an Atlanta-based full service marketing firm specializing in serving professional services firms, has enhanced their offerings to new and existing clients with an expanded set of consulting services.…
Read MoreExpand Your Reach By Sharing Blog Posts
by Bonnie Buol Ruszczyk, president Do you ever feel like you are writing (or having someone ghostwrite) all this wonderful content and getting little in return for your efforts? It’s sort of like throwing a party where no one shows up except your mom and the weird dude down the street! Chances are, you’re getting…
Read MorePersonality as a Differentiator
by Bonnie Buol Ruszczyk, president Anyone that has worked with us at bbr marketing, or even heard me speak, knows that our mantra is “What makes you different?” To the outside observer, most CPA and law firms look the same. You work in fancy offices and charge a lot of money for what you do.…
Read MoreLinkedIn Groups: A Fresh New Face
by Rachael Pass, marketing intern LinkedIn is doing a some major redecorating lately and has launched a revamped LinkedIn Groups, with a sleek “new and improved” attitude. The new LinkedIn Groups offers more features for interactivity and boasts a cleaner, more streamlined look. LinkedIn Groups is one of the most popular products on LinkedIn.…
Read More