Differentiation
Bonnie Steps on her Soapbox and Defends Logo Design
I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. But when it came to creating a new logo, I…
Read MoreIs Industry-Specific Social Networking the Way of the Future?
Social networking sites come and go. Some last for a while then wither away. (MySpace anyone?) Others seem to be in it for the long haul. While they may do it in slightly different ways, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to…
Read MoreThe Vital Importance of Being Different
Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.
Read MoreDo We Really Need a Logo?
Finding a marketing firm that can take you through the process of creating a brand strategy and well-designed logo is important. Whoever you choose should take the time to get to know your firm, your services, clients and goals for growth. So do your research and choose carefully. And no matter what you do, don’t hire your nephew in art school who is pretty good with clip art. It is simply not a good idea.
Read MoreGetting the most from your networking efforts
Whether you love it or hate it, personal networking is one of the best ways to build your business. But are you getting the most from your efforts? We all have limited time and are being pulled in twenty different directions on a daily basis, so when you actually take the time to go to…
Read MoreBusiness Made the Radio Star…
Well, not really a star by any means, but I have been on a few radio shows recently that I wanted to post here. These are all great shows when I’m not on them too, so check them out.
Read MoreFind your Niche And Stick to It!
This failing foray into baking reminded me of something I tell my clients on a regular basis. Find a niche and stick to it. No one is good at everything, and I certainly learned that while venturing into my bread-making fiasco.
Read MoreSimple Tips to Make you Stand Apart
So, how exactly do you stand out? You’d be surprised how easy it is. Here are a few simple suggestions that really work.
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