Posts Tagged ‘accounting’
6 Ways to Help New Staff Tune into Your Brand
by Sarah Warlick, copy editor Your firm is thrilled with your new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in…
Read MoreIs an hour’s work really an hour’s pay?
I had the pleasure of meeting Paul when I spoke at the Thriving Firm Conference in San Diego in October. I was impressed with what he is doing at his firm and asked him to write a guest post for our blog. Enjoy! by Paul Foster, The Business Therapist I had an ongoing debate…
Read MoreOne to Watch
Bonnie is thrilled, humbled and shocked to be listed as “One to Watch” on AccountingToday’s list of the Top 100 Most Influential People in Accounting.
Read MoreCongratulations to Two Outstanding Clients!
I can’t tell you how proud I am to announce that two of my clients were recognized on the 40 Under 40 list by CPA Practice Advisor! These two women, Cathy Iconis (page 27) and Kerri Gibson (page 36) are both powerhouses. They are highly respected for what they do, regardless of age, but…
Read MoreAccounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…
Read MoreDoes This Make My Butt Look Big?
Sometimes, it pays to ask a friend or colleague for an honest opinion. The resulting answer may sting a bit, but in the end, you are saved from potential embarrassment and can put together a better alternative with the information you receive. Which brings me to the topic of today’s post, Website audits. When…
Read MoreIs Industry-Specific Social Networking the Way of the Future?
Social networking sites come and go. Some last for a while then wither away. (MySpace anyone?) Others seem to be in it for the long haul. While they may do it in slightly different ways, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to…
Read MoreBBR Marketing Takes On Stupid Corporate Lingo
There is a serious affliction that is spreading rampantly across the United States. For the longest time, no one really knew what to do to stem the spread of this disease, until now. I am talking about the disease known as stupidosis corporatus lingiosis, or in layman’s terms, stupid corporate lingo. You know exactly what I’m talking about, those pompous, multi-syllabic, often vague terms thrown about in Websites, marketing brochures and elevator speeches. They are (over)used to showcase the exceptional services and fantastic products a company or firm offers. The problem is that often these terms only serve to confuse the reader. How many times have you been on a website that used terminology that looked smart and sophisticated, but once you were done reading, you had no idea what the company does or sells?
Read MoreMy Interview with Business Info Guide
I’m excited to share that I was recently the featured entrepreneur interview on Business Info Guide: Inspired Resources for Entrepreneurs. It’s a pretty good interview, if I do say so myself. Thanks to Stephanie Chandler for including me on the site! Click here to read the article. https://bit.ly/i95gBs
Read MoreManaging Partners Speak about Marketing
I attended a great Legal Marketing Association session today. A panel of managing partners shared their perspective on marketing and business development, and I wanted to share what I heard with you in case you can apply these ideas at your firms.
Read MoreEmployee Satisfaction – It’s More Important than you Think
Most professional service firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to find out.
Read MoreDo You Really Know What Your Clients Think of You?
Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
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