Posts Tagged ‘brain and branding’
Brand Familiarity Breeds a Positive Response
by Sarah Warlick, copywriter and editor We are frequently asked, “Does my firm really need a logo?” The simple answer is a resounding YES! New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted a study using functional magnetic…
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