“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” ― Terry Pratchett Have you ever wondered…

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Okay, that may be an overstatement, but I’d be willing to bet that people to care more about who you are as a person than you think. We preach this to our clients all the time, (see this post called Close the Deal with a Great Bio) especially when it comes to the profiles we…

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During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…

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We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the more eyes scan it, the better your chances of catching mistakes. You get it, no doubt, but did you know that the same principle applies to logos and other graphic content? But it’s easy to…

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  We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? Or more on point, is it worth the effort? Facebook…

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Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look forward to time with our loved ones. It is also a great time for evaluation, looking back over what we accomplished – and didn’t – in 2017 so we can plan for the new year.…

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by Bonnie Buol Ruszczyk, president I wanted to officially let those of you who don’t yet know that I am closing bbr marketing as of Thursday, August 31, 2017. While a surprising and very difficult decision, it is definitely what I need to do at this point in my life. My most recent birthday was…

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LinkedIn's Latest Content and Publishing Changes | bbr marketing

Latest in the chain of sometimes dramatic changes we’ve seen with LinkedIn this year, the company has just announced a set of new or modified features for content and publishing. Continuing the push towards a platform that’s for more than just professional networking, the changes broadly fit into two areas:  expanded options for user-published content,…

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  Blog posts and other written content often contain references to data. Including facts and figures in your work helps convey quantitative context to readers as well as giving them confidence that the points you’re making are backed up by solid research. It’s important to conduct due diligence before using this sort of information, however,…

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  Most native-born U.S. professionals know how to speak English correctly, even if they don’t choose to do so all the time. When pressed, they can probably even come up with some variation on the rule that governs a particular language convention, like subject-verb agreement or avoiding double negatives. There are certain rules, however, that…

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Even More Digital Marketing Trivia Via Digital Summit Atlanta | bbr marketing

  Not one to sit idly by and rest on my marketing laurels, I recently attended the Digital Summit in Atlanta to brush up on the latest online marketing trends and tech. As with last year, in between speakers, there would be a scrolling presentation that highlighted interesting digital marketing factoids. Some were pretty obvious,…

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Originally published by Accounting Today on May 26, 2017 Death and taxes. It’s an accepted truth that we’ve all got to deal with these two issues, and for taxes we have CPAs to tell us what to do. Death, however, is less straightforward in almost every aspect. What’s more, it’s a taboo topic in many contexts, leaving…

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Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in specialized knowledge, this is a key foundational step to building recognition and respect in the niches you serve. Some firms that understand the need, however, are still hesitant to begin – often because they simply…

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  Happy Accounting Day everyone! Break out the party hats, noisemakers and streamers and get ready to party like it’s 1099. (My apologies to the late Prince for the bad tax-related pun at his expense.) Today marks the 45th annual acknowledgement of accounting and finance professionals and the vital roles they play in the business…

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Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks left to download and save this content before it disappears forever. The feature that lets you add Reminders associated with contacts is no longer available, but the Notes and Tags you’ve saved previously are still…

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