Posts by bbr
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search…
Read MoreChange Can Be Difficult, But Well Worth It
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” ― Terry Pratchett Have you ever wondered…
Read MorePeople Find You Fascinating!
Okay, that may be an overstatement, but I’d be willing to bet that people to care more about who you are as a person than you think. We preach this to our clients all the time, (see this post called Close the Deal with a Great Bio) especially when it comes to the profiles we…
Read MoreJoin Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read MoreWhat Else Is Your Logo Saying?
We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the more eyes scan it, the better your chances of catching mistakes. You get it, no doubt, but did you know that the same principle applies to logos and other graphic content? But it’s easy to…
Read MoreRead My Post on Unhappy Employees and How it Impacts Your Brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of your…
Read MoreNew Facebook Algorithm Will Hurt Businesses
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? Or more on point, is it worth the effort? Facebook…
Read MoreLooking Back and Planning for the Future
Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look forward to time with our loved ones. It is also a great time for evaluation, looking back over what we accomplished – and didn’t – in 2017 so we can plan for the new year.…
Read MorePut Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid to jump in with both feet. That’s understandable. It’s not always easy to…
Read Morebbr marketing closing
by Bonnie Buol Ruszczyk, president I wanted to officially let those of you who don’t yet know that I am closing bbr marketing as of Thursday, August 31, 2017. While a surprising and very difficult decision, it is definitely what I need to do at this point in my life. My most recent birthday was…
Read MoreLinkedIn’s Latest Content and Publishing Changes
Latest in the chain of sometimes dramatic changes we’ve seen with LinkedIn this year, the company has just announced a set of new or modified features for content and publishing. Continuing the push towards a platform that’s for more than just professional networking, the changes broadly fit into two areas: expanded options for user-published content,…
Read MoreBest Practices for Using Data in Your Content
Blog posts and other written content often contain references to data. Including facts and figures in your work helps convey quantitative context to readers as well as giving them confidence that the points you’re making are backed up by solid research. It’s important to conduct due diligence before using this sort of information, however,…
Read MoreHere’s a Big Old Obscure Grammar Rule that You Didn’t Know You Knew
Most native-born U.S. professionals know how to speak English correctly, even if they don’t choose to do so all the time. When pressed, they can probably even come up with some variation on the rule that governs a particular language convention, like subject-verb agreement or avoiding double negatives. There are certain rules, however, that…
Read MoreEven More Digital Marketing Trivia Via Digital Summit Atlanta
Not one to sit idly by and rest on my marketing laurels, I recently attended the Digital Summit in Atlanta to brush up on the latest online marketing trends and tech. As with last year, in between speakers, there would be a scrolling presentation that highlighted interesting digital marketing factoids. Some were pretty obvious,…
Read MoreShould Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Read MoreHandling a Death Within the Firm
Originally published by Accounting Today on May 26, 2017 Death and taxes. It’s an accepted truth that we’ve all got to deal with these two issues, and for taxes we have CPAs to tell us what to do. Death, however, is less straightforward in almost every aspect. What’s more, it’s a taboo topic in many contexts, leaving…
Read MoreBlog Strategy for Beginners
Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in specialized knowledge, this is a key foundational step to building recognition and respect in the niches you serve. Some firms that understand the need, however, are still hesitant to begin – often because they simply…
Read MoreBreak Out Your Most Festive Calculator: It’s Accounting Day!
Happy Accounting Day everyone! Break out the party hats, noisemakers and streamers and get ready to party like it’s 1099. (My apologies to the late Prince for the bad tax-related pun at his expense.) Today marks the 45th annual acknowledgement of accounting and finance professionals and the vital roles they play in the business…
Read MoreTime Is Running Out to Save Your LinkedIn Data
Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks left to download and save this content before it disappears forever. The feature that lets you add Reminders associated with contacts is no longer available, but the Notes and Tags you’ve saved previously are still…
Read MoreNewsletters: An Underappreciated Business Development Tool
Newsletters can and do drive new clients into your capable arms.
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