By bbr

Not one to sit idly by and rest on my marketing laurels, I recently attended the Digital Summit in Atlanta to brush up on the latest online marketing trends and tech. As with last year, in between speakers, there would be a scrolling presentation that highlighted interesting digital marketing factoids. Some were pretty obvious, some elicited “huh, didn’t know that” sorts of responses, and still others garnered “Whuh? No way!”

The list below is extensive and varied. No matter where you are on the scale of digital marketing experience, you’re going to find an extra bit of insight that can help your marketing efforts. If nothing else, you can memorize the more interest facts so you can come across as the most knowledgeable blowhard at your next networking event.

See anything in the list that strikes you as odd or blew your hair back? Let us know in the comments below!

• 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they’ve pinned (visual content marketing source)
• Nearly 60% of search queries now come from mobile devices (mobile marketing source)
• 65% of senior marketing executives believe that visual assets (photo, video, etc.) are core to how their brand story is communicated (visual content marketing source)
• More people own a mobile phone than a toothbrush #Yuck (social media marketing source)
• Only 44% of B2B marketers say their organization has a clear content marketing strategy (content marketing source)
• 68% of Instagram users engage with brands regularly (social media marketing source)
• 70% of marketing execs state they will increase their martech spend in 2017 (marketing source)
• With as little as 6 hours per week invested in social media marketing, 81% of marketers reported increased traffic (content marketing source)
• 65% of B2B companies have acquired customers through LinkedIn ads (social media marketing source)
• Pizza, steak and sushi are the most Instagrammed food (social media marketing source)
• 92% of small business owners believe social media is important for their business (social media marketing source)
• 65% of Snapchat’s 100M daily users upload photos (visual content marketing source)
• 79% of Facebook’s revenue comes from mobile advertising (social media marketing source)
• 75% of online content consumption will be mobile at the end of 2017 (mobile marketing source)
• 88% of consumers say that personally relevant content improves how they feel about a brand (content marketing source)
• 92% of online consumers don’t intend to buy during a first visit (digital marketing source)
• Pinterest has 150M monthly users (social media marketing source)
• 70% of marketers plan to increase their video advertising spend in 2017 (social media marketing source)
• The word ‘video’ in an email subject line boosts open rates by 19% and reduces opt-outs by 26% (visual content marketing source)
• 51% of B2C marketers have SEO optimized their blogs for mobile (social media marketing source)
• Social media marketing budgets are projected to double over the next 5 years (digital marketing source)
• 36% of 18 – 29yo Americans use Twitter, more than any other age group (social media marketing source)
• 78% of consumers rank email as the most preferred communication platform (digital marketing source)
• Adding an image to content increases information retention by 65% (visual marketing source)
• 88% of consumers who mobile search a local business call or go to that business within 24 hours (mobile marketing source)
• 46% of respondents find research reports the most effective types of content used (content marketing source)
• President Trump has been retweeted more than 3.5 million times since entering the presidential race (source)
• Tweets with images received 150% more retweets than tweets without images (visual content marketing source)
• 87% of customers think brands need to put more effort into providing a consistent experience (customer experience marketing source)
• 37% of content marketers never complete a content audit (content marketing source)
• 69% of adult Americans are now social media users (digital marketing source)
• 71% of marketers use visual assets in their social media marketing (visual content marketing source)
• 90% of marketers use social media for business (content marketing source)
• Mobile will account for 72% of US digital ad spend by 2019 (content marketing source)
• YouTube viewers consumed over 100M hours of ‘how-to’ & DIY content in 2016 (SEO marketing source)
• The Top 3 paid social media portals are Facebook, Twitter, and Google (social media marketing source)
• Customers convert at a 129% higher rate when social media is part of the buyer’s journey (digital marketing source)
• Top-performing content is 3X more likely to be emotionally focused (content marketing source)
• 72% of consumers studied stated that seeing Instagram photos of a product increased their likelihood to purchase (social media marketing source)
• 94% of all global mobile & tablet search is on Google (source)
• Segmented email campaigns yield a 760% increase in revenue (email marketing source)
• Facebook’s population is almost 4X greater than the US population (social media marketing source)
• Embedding video on your landing pages can help increase conversions by as much as 80% (video marketing source)
• 53% of emails are opened on mobile devices (email marketing source)
• Twitter has 320M monthly users #IncludingYou (social media marketing source)
• 80% of teens use Snapchat at least once a month (social media marketing source)
• 52% of customers are less likely to engage with a business after a negative mobile experience (customer experience marketing source)
• Mobile accounts for 50% of LinkedIn traffic (social media marketing source)
• 83% of female internet users are on Facebook (social media marketing source)
• 48% of B2B marketers have a documented editorial mission statement as part of their content strategy (content marketing source)
• 41% of 18 – 34yo Americans use Snapchat (social media marketing source)
• By 2018, 2.5B people globally will use social media (social media marketing source)
• Since its launch, @POTUS has received 1.5M messages on Facebook (digital marketing source)
• 70% of SnapChat users are female (social media marketing source)
• Long-form content performs better on Google search results (the average Home page now contains 1,890 words) (SEO marketing source)
• #MondaysSuck as it’s the day with the most subject line email mistakes (marketing source)
• Marketers state their most important content as blogging (45%), visual assets (34%), and video (19%) (visual content marketing source)
• Facebook Live video is watched 3X longer than regular video (social media marketing source)
• 80% of digital marketers will increase their spend on marketing technology & services in 2017 (marketing source)
• 50% of search queries are four words or more (SEO marketing source)
• 52% of marketing professionals globally name video as the type of content with the best ROI (video marketing source)
• Organic traffic can increase as much as 111% by simply updating & republishing old blog posts with new content and images (SEO marketing source)
• Almost 50% of internet users look for videos related to a product or service before visiting a store (video marketing source)
• On average, inbound leads cost 61% less than outbound leads (inbound marketing source)
• 46% of marketers say photography is critical to their current marketing and storytelling strategies (visual content marketing source)
• 200M mobile users installed ad blocking technologies in 2016 (digital marketing source)
• Visual content is 40X more likely to be shared on social media than non-visual (visual content marketing source)
• 300 hours of video are uploaded to YouTube every minute (video marketing source)
• It would take 158 years to view one day’s worth of global Snapchat feed #TMI (social media marketing source)
• Personalized subject lines increase email open rates by 26% (content marketing source)
• 47% of people expect a web page to load in 2s or less #HurryUp (web marketing source)
• LinkedIn has 433M members #ImAvailabeForCoffee (social media marketing source)
• Only 49% of marketers drive content aligned with the buyer’s journey (content marketing source)
• Social sharing buttons in email increase click through rates by 158% (digital marketing source)
• 74% of companies are increasing lead quality & quantity with content marketing (content marketing source)
• 16 new LinkedIn profiles were created in the time of this slide (social media marketing source)
• Nearly half of consumers won’t spend time with branded content if it’s not relevant to their interests (content marketing source)
• Buyers who view video are 1.8X more likely to purchase than non-viewers (visual content marketing source)
• Nurtured leads will make 47% larger purchases than non-nurtured leads (inbound marketing source)
• Instagram reaches 150M users daily #Bored (digital marketing source)
• 81% of Millennials on Twitter view the app at least daily (social media marketing source)
• 40% of LinkedIn members use the site daily (social media marketing source)
• Video will account for 85% of US internet traffic by 2019 (digital marketing source)
• Ellen Degeneres’ famous 2014 Oscar selfie is the most retweeted tweet (3.3M times) #TMZ (social media marketing source)
• 90% of marketers are most concerned with engagement & tactics (social media marketing source)
• 76% of all global desktop search traffic is on Google (SEO marketing source)
• Voice search has increased 700% since 2010 (source)
• 60% of consumers feel more positive about a company after reading their custom content (content marketing source)
• Mobile & tablet eCommerce will reach $293B by 2018 (mobile marketing source)
• A 1-second load delay results in a 7% decrease in conversions (SEO marketing source)
• 10% of all search is voice #SiriTranslationFails (source)
• 72% of organizations calculating ROI say their marketing strategy is effective (inbound marketing source)
• 84% of small businesses using mobile marketing methods report increases in new customers (mobile marketing source)
• 74% of US companies with 100+ employees will use Instagram for marketing in 2017 (digital marketing source)
• 50% of digital marketers will use live video as a social media strategy (social media marketing source)
• Infographic marketing increased 800% in 2016 (content marketing source)
• Facebook posts with images see 2.3X more engagement than those without images (visual content marketing source)
• 15% of Google searches have never been searched for before (digital marketing source)
• Colored visuals increase a viewer’s willingness to read a piece of content by 80% (visual content marketing source)
• 96% of new smartphones sold are either iPhone or Android Devices (mobile marketing source)
• Consumers top personalized digital experiences are Amazon (55%), Google (39%), and Facebook (38%) (digital marketing source)
• Email open rates via mobile have increased 180% in the last 3 years (mobile marketing source)
• 93% of Pinterest users plan or make purchases via the platform (social media marketing source)
• 72% of marketers surveyed said relevant content creation was the most effective SEO tactic (digital marketing source)
• 74% of all internet traffic in 2017 will be video (visual content marketing source)
• 93% of smartphone users report that they’ve looked at their devices within 3 hours of waking up (mobile marketing source)
• 59% of Instagram users are 18 – 29yo (social media marketing source)
• 6,000 Tweets are sent per second (or 48,000 for the length of this slide!) (social media marketing source)