“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.”
― Terry Pratchett
Have you ever wondered if what you are doing now is what you should be doing in the future? If not, I recommend it. And while the process can be arduous and the answers difficult, it can lead to changes that will bring a deep sense of excitement and contentment.
This is exactly what I went through this summer. After a good deal of soul searching and conversation with trusted mentors, I realized that I needed a change. My company, bbr marketing, had grown exponentially, and I was truly proud of it. But as so many business owners confirmed, in many cases a company will reach a size where the owner spends the lion’s share of her time (often 7 days a week!) running the business and getting new work rather than doing what they do best. This was the case for me. So when I took an honest, hard look at where I was, and where I wanted to go, I realized that I could no longer continue on the path I was on. I discovered that what I really loved doing was working with clients to create a strategic marketing plan and brainstorming with partners and marketing staff to identify true differentiators and tactics that will help them reach their growth goals. It sounds crazy, but I get jazzed with this type of engagements, and a true sense of fulfillment in helping others realize their firm objectives.
What I wasn’t in love with was running a company. So after having built a widely recognized and respected marketing firm, I decided to scale it back and focus on what I do best. I spent the fall researching the market, identifying areas where firms tend to fall short and get frustrated. What I saw and heard led to the birth of my part-time chief marketing officer service. Partners told me that they would greatly benefit from the input of a seasoned, experienced strategic marketer, but don’t need or want to invest in that resource full-time. By working together, we can create a strategy and plan that will help firms reach their growth goals and partners can focus on what they do best with the knowledge that their marketing (and often their marketing team) is being managed by an expert with that strategic plan always in mind. I can help create job descriptions and interview internal marketing staff as well as help direct and coach them in their roles, taking care of an area of great frustration for partners who aren’t sure what to look for and expect and marketing experts who don’t get the direction or support they need. It is truly a win-win-win situation and I am incredibly excited about this direction and the feedback I’ve already been getting.
The services I provide fall into a few categories, and you can read more about each by clicking the link.
If your firm is ready for this type of help, reach out and let’s talk. Or if you aren’t sure and simply curious to learn more, I’d love to schedule a call. Feel free to share this with your friends and colleagues too. I look forward to this new direction and as always, appreciate your kindness, support and referrals!