Posts by bbr
Free Marketing Automation from MailChimp
If you’ve been considering marketing automation for your firm, you’ll be happy to hear that MailChimp is now offering a suite of free automation tools. It’s a sweet deal, allowing those with the free versions of MailChimp accounts to use the tools that were previously available only to paid users. In addition to the perfect…
Read MoreKelly Featured in Podcast “The Gen Why Lawyer” for Young Attorneys
While attending the Legal Marketing Association’s annual conference in Las Vegas recently, bbr marketing’s own Kelly Lucas was interviewed on the subject of marketing and business development tips for young attorneys who want to make a splash. The podcast, cleverly called “The Gen Why Lawyer,” regularly features interviews and discussions on subjects that impact and…
Read MoreClient News: The Educational Foundation of GSCPA Awards Over $115K in Scholarships and Institutional Support
Atlanta (April 27, 2017) — The Educational Foundation of The Georgia Society of Certified Public Accountants (GSCPA) recently announced its scholarship award recipients for the 2017-18 academic year. Scholarships ranging from $1,300-$5,000, for a total of $112,333, were awarded to over 50 accounting students from 15 different Georgia universities and colleges. Students were selected based…
Read MoreClient News: Kathryn Jones of Presley & Partners included on Vancouver Island’s prestigious Top 20 Under 40 list.
Courtenay, BC – April, 2017 – Presley & Partners is proud to announce that their very own Kathryn Jones has been named one of Vancouver Island’s Top 20 Under 40. Kathryn, a Chartered Professional Accountant who has been with the firm since 2011, was formally recognized as one of the region’s high-performing young leaders at…
Read MoreTired of the Same Old Marketing Clichés?
We’re tired of them, too. That’s why we work to give each firm something fresh and distinct – something that won’t inspire eye rolls when your audience see it…again. If you’re looking for creative marketing that does more than just “pop,” drop us a line and let’s chat about how bbr marketing can help your…
Read MoreInternational Be Kind to Lawyers Day: Have You Hugged A Lawyer Today?
Today is International Be Kind to Lawyers Day. I kid you not. Lawyers Day was started a few years ago by a fellow named Steve Hughes. But get this, he’s not a lawyer! Nope, this day wasn’t created by a self-serving bunch of attorneys but instead by a gentleman who worked with them and noticed…
Read MoreClient News: Jeff Silver Returns to AGH as Principal
Prominent Atlanta business advisory and accounting firm AGH welcomes back esteemed alumnus Jeff Silver April 2017 – Atlanta, GA – Atlanta-based accounting and business advisory firm AGH is pleased to announce that Jeff Silver has rejoined the firm in the role of Principal – Real Estate Assurance Services. Jeff returns to AGH after working in…
Read MoreBranding Matters for Recruiting and Retention at Professional Services Firms
This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of their biggest challenges: recruiting and retaining top talent Attracting the best candidates…
Read MoreTelecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse
Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption? Many Atlanta professional services firms are about to find out. Thanks to a massive fire that caused the complete collapse of a section of Interstate 85 in Midtown Atlanta yesterday, both northbound and southbound lanes…
Read MoreNew Legal Marketing Site Launched by Atlanta Marketing Firm
Atlanta, Georgia – March 28, 2017 – Attorneys, firm administrators and marketing staff at law firms now have another great resource for strategies, tips and insights to effectively market their firms, www.marketingideasforattorneys.com. Marketing Ideas for Attorneys provides visitors help with the many aspects of marketing a law firm through a wide range of subject…
Read MoreBeware the Ides of March!
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this warning, undoubtedly, and probably recall that it’s got something to do with Shakespeare. But what is it, really? Are Ides vicious, bloodthirsty beasts that wake up from a long hibernation in March and dine on…
Read More6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) ranked higher even than fear of getting eaten by a shark. In reality, that particular statistic is likely because we…
Read MoreWhen You and Your Partner Split Up, What Happens to the URL?
What to do when the firm’s URL outlives the professional partnership.
Read MoreClient News: Georgia CPAs Unite at State Capitol for 6th Annual CPA Day
Atlanta (Jan. 30, 2017) — More than 100 members of The Georgia Society of Certified Public Accountants (GSCPA) gathered at the state Capitol on Jan. 25 to advocate for the accounting profession. “CPA Day at the Gold Dome provides our members with the opportunity to make a real connection with their elected officials. CPAs are…
Read MoreRingling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already resulted in the elimination of elephants from performances in 2016. However, Ringling Bros. bravely pushed on, determined to…
Read MoreA January To-Do List for Your Firm
How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s think about ways to get your firm in good shape and ready for 2017 before things get…
Read MoreClient News: Georgia Accounting Firm Expands Footprint in the State
Hawkinson, Muchnick & Associates adds a new location in north-central Georgia, opening an additional office in Paulding County. January 2017 – Douglasville – Hawkinson, Muchnick & Associates is proud to announce the opening of a new office in Hiram, Georgia. Officially opening its doors in early January, the Hiram office brings high quality tax, accounting…
Read MoreSecure Your Google Analytics Data From Hackers
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…
Read MoreMarketing During Busy Season
I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
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