Branding Matters for Recruiting and Retention at Professional Services Firms

By bbr |

This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of their biggest challenges: recruiting and retaining top talent Attracting the best candidates…

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