When Marketing Becomes a Declaration of War

By bbr |

  by Sarah Warlick, copywriter and editor There’s a fine line between attention-grabbing, creative marketing ideas and those that enrage and lose consumers for a business. The trouble with that line is that it’s not only hair-thin, it’s charmingly movable. Good judgment won’t always let you discern between the right and wrong sides of that all-important line…

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