Posts by Bonnie
Social Media Revolution Fuels Rainmaking At 21st Century Firms
Written by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7. One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media extensively; others are just now starting to…
Read MoreDon’t be Afraid to be an Expert
We typically try to share handy tips or unique marketing ideas in this blog. We occasionally crawl up on a soap box and share an opinion, sometimes try to amuse you with things like stupid corporate lingo or ask others to write guest posts. But this week, I’m going to share a lesson I’ve…
Read MoreMaking Money as an Industry Expert
Bonnie is featured in an article on the national Chamber of Commerce website, entitled Making Money as an Industry Expert. We are honored to be included by such a well-known and prestigious organization.
Read MoreDoes This Make My Butt Look Big?
Sometimes, it pays to ask a friend or colleague for an honest opinion. The resulting answer may sting a bit, but in the end, you are saved from potential embarrassment and can put together a better alternative with the information you receive. Which brings me to the topic of today’s post, Website audits. When…
Read MoreGetting Positive Results from Negative Feedback
Kelly’s excellent article, Getting Positive Results from Negative Feedback, was featured in Accounting Today! In it she talks about how firms can move clients from dissatisfaction to loyalty by reacting quickly and solving their problem. It also features input from former client, Terena Campagna of AboutFace.
Read MoreShould You Worry about the IRS Soliciting Your QuickBooks Files?
Guest post by Cathy Iconis, CEO, Iconis Group Gone are the days of the green-lined, yellow-paged business ledger. Also nearing extinction are the carbon copy receipt books. Most small businesses these days rely on QuickBooks to execute and track their expenses and manage their books. Aside from the basic financials, however, QuickBooks is also…
Read MoreIs green the new black?
Bonnie’s latest article in Accounting Today, It Pays to Partner for Green Energy Credits, discusses how working with an outside firm can be beneficial to both accounting firms and their construction and real estate clients.
Read MoreBonnie Steps on her Soapbox and Defends Logo Design
I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. But when it came to creating a new logo, I…
Read MoreWhat I learned at the Association for Accounting Marketing (AAM) National Conference
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new contacts. This year was no different. If you ever get the chance to attend, I…
Read MoreWhat We Learned from Anthony Weiner’s…
…social media faux pas. Raise your hand if you are sick of hearing about Anthony Weiner’s, let’s just say, Congressional member. I don’t expect this to die right away; it’s just ripe for comedic analysis. Which got me to thinking…what lessons can we in the business community, and especially those that are active or…
Read MoreSome Simple Tips for Creating a Website
We’ve been working on the new BBR Marketing website for a few months now as we have time between client projects. Frankly, we have built quite a few websites lately for our clients, so ours should be easy, right? Not as much as you’d think. With that in mind, I wanted to provide a few…
Read MoreBBR Marketing Talks About Industry-Specific Social Networking in Accounting Today
Bonnie Buol Ruszczyk’s article entitled Is Industry-Specific Social Networking the Way of the Future was published by Accounting Today on May 31, 2011. Click here to read the full article.
Read MoreGreat Social Media Interview with Bonnie Buol Ruszczyk
Kirk Ward of The Secrets of Marketing Accounting Services recently interviewed Bonnie about BBR Marketing’s expanded social media offering. Click here to read the article.
Read MoreWeeding your Garden
Many years ago, someone I considered one of my dearest friends hurt me deeply, and not for the first time. In comforting me, another friend, Bob, told me something I live by to this day. “Sometimes, you have to weed your garden. While it may be a pretty weed, or one to which you’ve grown…
Read MoreSEO, Mobile Marketing and Knit Monkey Caps
by Kelly Lucas, marketing and social media manager Last week, Atlanta was the site of the inaugural Digital Summit. The event played host to digital enthusiasts of all levels, such as bloggers, execs and marketers looking to hone their online skills, as well as developers and techies. I met many interesting people and met some…
Read MoreHow to Write a Great Creative Brief
by Jay Musselwhite, Jaymus LLC As many of you know, I partner with a variety of talented vendors to deliver what my clients need. Jay is one such vendor. So when I saw his article on writing a creative brief, I wanted to share it with you. While we hope you pick BBR Marketing for…
Read MoreGuest Post: Website Tips from an SEO Expert
by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…
Read MoreIs Industry-Specific Social Networking the Way of the Future?
Social networking sites come and go. Some last for a while then wither away. (MySpace anyone?) Others seem to be in it for the long haul. While they may do it in slightly different ways, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to…
Read MoreTips on working with the younger staff at your firm
I meet with a lot of accountants and attorneys, and I’m starting to hear a consistent concern. Who is going to lead our firm once we retire? And why is this younger generation not rising to the opportunity to grow with our firm? This is not only coming from the Boomer generation, but even from…
Read MoreBBR Marketing Takes on Stupid Corporate Lingo, Part 2
Okay, seriously. Please don’t tell me that anyone uses these words seriously or in mixed company. Though I do remember being in a conference room where everyone was asked to open kimono when I was working for a dotcom in California. Thankfully, no one did. With my head in my hands, I offer the second…
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