Posts by Bonnie
Deathbed Regrets and Choosing to be Happy in 2012!
by Bonnie Buol Ruszczyk, president This is the time of year when most of us take stock of how we’ve done and where we are going. I encourage our clients to do this on a regular basis, but the end of the year just naturally makes us all want to take a look at…
Read MoreIs an hour’s work really an hour’s pay?
I had the pleasure of meeting Paul when I spoke at the Thriving Firm Conference in San Diego in October. I was impressed with what he is doing at his firm and asked him to write a guest post for our blog. Enjoy! by Paul Foster, The Business Therapist I had an ongoing debate…
Read MoreSupport Your Local Small Businesses This Saturday
We are all familiar with Black Friday. Most know about Cyber Monday too. Now, show of hands, how many of you have heard of Small Business Saturday? My guess is that most of you haven’t. It may be lesser-known but this is the most satisfying and personal of the bunch. Best of all, it’s…
Read MoreYes Virginia, You Really Do Need a Logo.
The newly launched IntownEmployer.org blog recently featured an article entitled, “Does my Company Really Need a Logo?” written by Bonnie. Much thanks for the inclusion and congratulations on the launch!
Read MorePick your Niche and Succeed!
Bonnie was interviewed by Dr. Shannon Reece for her Spotlight on Success series on the topic of “Picking a Niche and Sticking to It.” I think radio may be her best medium!
Read MoreAn Article About Articles
Bonnie’s article, “Want Exposure? Write Good Articles!” was featured in the Nov/Dec 2011 issue of Current Accounts, a bi-monthly publication of the Georgia Society of CPAs.
Read MoreThe Power of Proofreading
We all do it. Some more often than others. We are embarrassed when we are caught at it too. What am I talking about, you ask? Mistakes in your writing. Some may be small, like poor comma placement. Others can be big, like an incorrect word or bad subject-verb agreement. Even worse, misspelling a…
Read MoreConsider a “Fresh Start” With Your Contractors
Guest post by Cathy Iconis, CEO, Iconis Group Now, I don’t usually talk about tax stuff – I leave that to the experts – but this is big news and business owners should pay attention! Have you heard that the government is cracking down on unlawful contractor payments? Well, they are, and I’ve seen…
Read MoreSociety Girl
Bonnie’s article entitled Does My Accounting Firm Really Need a Logo? was published in the September/October issue of Current Accounts, a bi-monthly publication of the Georgia Society of CPAs.
Read MoreGetting “Hinged”
Bonnie’s article entitled Are Industry-Specific Social Networking the Way of the Future was featured on the Hinge Marketing blog on September 29. It’s so much fun to partner with colleagues, and we were happy to return the favor with their great post entitled How to Become a High Growth Professional Services Firm on the BBR…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreWe All Need Somebody to Lean On
Last night, I had the pleasure of speaking on social media before a group of CEOs that are part of the Georgia Tech CEO Facilitation Group, led by Andy Helm and Rob Ginn. Members included CEOs of a variety of companies, including a beer manufacturer, a long-standing bakery, one developing a cool, new product…
Read MoreOne to Watch
Bonnie is thrilled, humbled and shocked to be listed as “One to Watch” on AccountingToday’s list of the Top 100 Most Influential People in Accounting.
Read MoreGetting the Most from LinkedIn Groups
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful. JOINING Look for groups in the industry you are trying to reach. Use the search feature to see what is…
Read MoreCongratulations to Two Outstanding Clients!
I can’t tell you how proud I am to announce that two of my clients were recognized on the 40 Under 40 list by CPA Practice Advisor! These two women, Cathy Iconis (page 27) and Kerri Gibson (page 36) are both powerhouses. They are highly respected for what they do, regardless of age, but…
Read MoreCan an Entrepreneur Really Take a Vacation?
I don’t know about you, but I work a lot. And I mean A LOT! Since I started my company two years ago, I typically work around 60 hours a week, and some weeks are even more than that. This did not catch me off guard, as I was warned that the first two…
Read MoreWhat I Learned about Identifying and Preventing Fraud
Late last week, I was privileged to attend a breakfast briefing sponsored by one of my clients, Berman Fink Van Horn, entitled Identifying and Preventing Fraud in Business. I’ve worked with a few forensic accountants in the past and always find this topic interesting. This session was no exception. Richard Plansky and John Slavek,…
Read MoreSocial media do’s and don’ts for financial advisors
Most professional services have some restrictions regarding how and what they can communicate outside of their firm. Registered financial advisors live by a strict set of rules set forth by the Financial Industry Regulatory Authority (FINRA). With the growing interest in social media use in the financial industry and the ability to participate at…
Read MoreAccounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
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