Posts by Bonnie
An Argument for Original Content
Published in AccountingToday on August 9, 2012 by Bonnie Buol Ruszczyk, president I am asked quite frequently about the pros and cons of writing original content – blog posts and newsletter articles mainly – versus purchasing canned articles from a content farm. Right off the bat, I will admit that I understand why so many…
Read MoreI Know You Have Something to Say…
by Bonnie Buol Ruszczyk, president As some of you know, I have been doing a good deal of speaking lately. While I still get nervous beforehand, it’s not paralyzing like it used to be. It’s truly an honor to be asked to share my knowledge with a group – one that I do not…
Read MoreBonnie Profiled in PDI Global Solutions
It’s not every day you get a 2.5 page spread in a well-respected publication, but today is our lucky day! Bonnie is honored to be the featured consultant in this newsletter created by Thomson Reuters company, PDI Global. Feel free to pass it along to others too!
Read MoreThe Small Bits of Paper That Just Won’t Die (And Why I Secretly Hope They Never Do)
by Bonnie Buol Ruszczyk, president (Printed in AccountingToday on July 24, 2012) I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office environment and make excellent use of our scanner on a regular basis.…
Read MoreIs That a Dog Barking?
by Bonnie Buol Ruszczyk, president For many of you, this will not come as a surprise. You’ve been privy to the cacophonous sound of a barking dog while speaking to us on the phone. But for those few that haven’t had that privilege, we’d like to introduce you to Barney, the bbr marketing office…
Read MoreSocial Media and Your Firm: A Love/Hate Relationship?
by Sarah Warlick, copywriter and editor You hear about the importance of using social media for your firm all the time, along with fantastic claims about the benefits it offers. While there’s a good case to be made that business use of social media is imperative and the benefits are proven daily by firms who…
Read MoreThe Social Network Formerly Known as Twitter!
Published on SocialMediaToday on June 7, 2012. Yes, with huge pomp, bustle and busy busy excitement, Twitter has done something so gutsy, so envelope-pushing, so groundbreaking as to merit attention. Lots of attention. The kind of attention one kid needs just to keep things fair when another does something like, say, have an IPO, the…
Read Morebbr marketing news: We are Famous!
Our article, Industry-Specific Social Networking: Fad or Future?, was picked up by SocialMediaToday on Tuesday, June 5. The article talks about the wide range of targeted social media platforms and how they are used by their members. Take a look and comment on the article itself, if you feel so inclined (we love that sort…
Read MoreShyness: The Career Killer
From time to time we ask partners to share their expertise via guest posts, and here is one that we thought would be particularly interesting to our readers. I can say from personal experience that the folks at Executive Speak Write are incredibly talented and can take even the biggest case of stage fright…
Read MoreClient News: Announcing The Metis Movement: a community focused on supporting career success for women in technology
May 29, 2012 – McDonough, GA – A growing body of research has documented the underrepresentation of women in technical positions in US companies. Women hold 24 percent of technology jobs, yet represent half of the total workforce. This underrepresentation persists even though the demand for technical talent remains high: computer occupations are expected…
Read Morebbr marketing news: Article picked up by ETS
Sarah’s fantastic article, How Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall? was republished by Engineered Tax Services in their May newsletter and on their site. Thanks for sharing it with your readers, ETS! It really does make some important points.
Read Morebbr marketing news: Two Client Sites Named Finalists
We are thrilled to announce that two of our client sites are finalists in the Lawyerist’s Best Law Firm Websites of 2012. You can go vote for your favorite here (and we encourage you to do so!). The sites we created include Stanton Law LLC and Wallack Law, so if you feel inclined to vote…
Read MoreWhat does Google Analytics measure?
by Kelly Googe Lucas, marketing and social media manager Google Analytics provides powerful information that you can use to increase traffic to your site. At some point during a marketing strategy meeting, someone has referred to your website bounce rate. You just go along with whatever he or she is saying because in reality,…
Read MoreLessons in Content Marketing from…The Daily Show?
by Sarah Warlick, writer and copy editor It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful there too, on the air for well over a…
Read MoreKnow Your Audience – And Certainly Don’t Annoy Them!
by Bonnie Buol Ruszczyk, president I have quite a few speaking engagements coming up about which I’m very excited, so I’m always looking for opportunities to see others in action, the better to hone my craft. Additionally, I am fascinated by communication styles and issues, differences in the way each generation is wired, how we…
Read More6 Ways to Help New Staff Tune into Your Brand
by Sarah Warlick, copy editor Your firm is thrilled with your new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in…
Read MoreNew Blog Featured in AccountingToday
bbr marketing’s latest blog, Marketing Ideas for CPAs, was featured in the February 27th issue of the AccountingToday daily newsletter.
Read MoreMarketing Works Well – If You Let It!
by Bonnie Buol Ruszczyk, president I had lunch last week with a colleague who works at a well-respected accounting firm in Atlanta. We get together every six months or so just to check in, catch up and share ideas. She is always winning “Best of” awards at the Association of Accounting Marketing annual conferences…
Read MoreAll You Had to Do Was Ask
by Bonnie Buol Ruszczyk, president I recently attended a National Association of Women Business Owners (NAWBO) luncheon. I used to be a board member of the Atlanta group, and truly enjoy the programs they sponsor and the members I meet at these meetings. This one in particular piqued my interest, since Annette Saldana was…
Read MoreGoogle Grades on Spelling
by Sarah Warlick, copy editor Spelling, meh. Spellcheck will fix it. My people will handle that. Google doesn’t judge…or does it? As it happens, it does, and the relative quality of your spelling and grammar will be reflected in your website’s page rank on the world’s most powerful search engine. Spelling correctly so that…
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