marketing
What We Learned from Anthony Weiner’s…
…social media faux pas. Raise your hand if you are sick of hearing about Anthony Weiner’s, let’s just say, Congressional member. I don’t expect this to die right away; it’s just ripe for comedic analysis. Which got me to thinking…what lessons can we in the business community, and especially those that are active or…
Read MoreSome Simple Tips for Creating a Website
We’ve been working on the new BBR Marketing website for a few months now as we have time between client projects. Frankly, we have built quite a few websites lately for our clients, so ours should be easy, right? Not as much as you’d think. With that in mind, I wanted to provide a few…
Read MoreWeeding your Garden
Many years ago, someone I considered one of my dearest friends hurt me deeply, and not for the first time. In comforting me, another friend, Bob, told me something I live by to this day. “Sometimes, you have to weed your garden. While it may be a pretty weed, or one to which you’ve grown…
Read MoreSEO, Mobile Marketing and Knit Monkey Caps
by Kelly Lucas, marketing and social media manager Last week, Atlanta was the site of the inaugural Digital Summit. The event played host to digital enthusiasts of all levels, such as bloggers, execs and marketers looking to hone their online skills, as well as developers and techies. I met many interesting people and met some…
Read MoreHow to Write a Great Creative Brief
by Jay Musselwhite, Jaymus LLC As many of you know, I partner with a variety of talented vendors to deliver what my clients need. Jay is one such vendor. So when I saw his article on writing a creative brief, I wanted to share it with you. While we hope you pick BBR Marketing for…
Read MoreGuest Post: Website Tips from an SEO Expert
by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…
Read MoreIs Industry-Specific Social Networking the Way of the Future?
Social networking sites come and go. Some last for a while then wither away. (MySpace anyone?) Others seem to be in it for the long haul. While they may do it in slightly different ways, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to…
Read MoreTips on working with the younger staff at your firm
I meet with a lot of accountants and attorneys, and I’m starting to hear a consistent concern. Who is going to lead our firm once we retire? And why is this younger generation not rising to the opportunity to grow with our firm? This is not only coming from the Boomer generation, but even from…
Read MoreBBR Marketing Takes on Stupid Corporate Lingo, Part 2
Okay, seriously. Please don’t tell me that anyone uses these words seriously or in mixed company. Though I do remember being in a conference room where everyone was asked to open kimono when I was working for a dotcom in California. Thankfully, no one did. With my head in my hands, I offer the second…
Read MoreThe Lost Art of Letter Writing
by Kelly Googe Lucas, Marketing and Social Media Manager, BBR Marketing When I was interviewing for jobs out of college, I made a point of sending a hand-written Thank You letter to each person with whom I had met. If I talked with seven people at the same firm, I sent out seven separate letters.…
Read MoreBuilding Relationships is the Best Way to Grow your Business
In the end, trust is what will foster success. Trust is gained by establishing an emotional connection through human interaction. So be human, not a resume.
Read MoreBBR Marketing Takes On Stupid Corporate Lingo
There is a serious affliction that is spreading rampantly across the United States. For the longest time, no one really knew what to do to stem the spread of this disease, until now. I am talking about the disease known as stupidosis corporatus lingiosis, or in layman’s terms, stupid corporate lingo. You know exactly what I’m talking about, those pompous, multi-syllabic, often vague terms thrown about in Websites, marketing brochures and elevator speeches. They are (over)used to showcase the exceptional services and fantastic products a company or firm offers. The problem is that often these terms only serve to confuse the reader. How many times have you been on a website that used terminology that looked smart and sophisticated, but once you were done reading, you had no idea what the company does or sells?
Read MoreWriting for the Web
Writing for the Web is very different than writing for print. Knowing and following a few easy rules can make your Website truly stand out from the rest.
Read MoreFlying Solo – Baby Steps
It seems there are quite a few solo marketing directors out there, and I got some fantastic input when I asked for responses. So, now we are going to call this a series! This interview was with Katie Springob, marketing director for Rippe & Kingston in Cincinnati. Katie serves as a solo marketing person at this firm of 105 employees, which is quite the task. (I know, I’ve done it too!) Her input below is great for any law or accounting firm marketing directors, whether you are on your own or not.
Read MoreIs All Publicity Good Publicity?
To some, any publicity is good publicity because it means you’re somehow relevant. Just ask Lindsey Lohan. Or, for that matter, Groupon. During this weekend’s SuperBowl, Groupon aired three spots, their first foray into offline advertising. While I can’t remember too much about most of the other commercials that aired that night, I quite vividly recall the Groupon ads. The problem is, so do most other viewers, and they are not happy about them.
Read MoreSpeak Up!
So now, I’m doing this quite a bit of public speaking. In fact, in the last seven days, I’ve spoken three times before various groups. And the most surprising thing of all is I have grown to love it. It’s fun sharing what I know with people, and hearing their thoughts and ideas. I enjoy helping those in my audience grasp the concepts of marketing plans and social media. It’s a real boost to see attendees start to realize that marketing is a process and something they can and should do. It’s quite a high for me now. So, in case there are others of you out there that hate speaking in public, but know you need to do it, I have a few tips that may help you.
Read MoreFlying Solo – Advice for a Marketing Department of One
Being the sole right brain in a sea of left brains is challenging. But this is just the situation that many accounting and legal marketing people find themselves. It is very common that all marketing functions are handled by one person at firms; I did just this myself at one time. So to get a bit of insight into the challenges and joys, as well as gain some advice for anyone in a similar role, I interviewed Cindy Hagemann, Marketing Director at Wall, Einhorn & Chemitzer P.C. in Norfolk, Virginia. She offers some great insight and advice!
Read MoreThe Vital Importance of Being Different
Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.
Read MoreFree Business Books on Kindle
I found several law and business themed eBooks that are currently free. This could change at any moment (they don’t really let you know when it will go on sale as free and when it ends, so it’s the luck of the draw), so I advise that you hurry on over and grab these, or look for others, while you can.
Read MoreDo We Really Need a Logo?
Finding a marketing firm that can take you through the process of creating a brand strategy and well-designed logo is important. Whoever you choose should take the time to get to know your firm, your services, clients and goals for growth. So do your research and choose carefully. And no matter what you do, don’t hire your nephew in art school who is pretty good with clip art. It is simply not a good idea.
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