marketing
The Power of Proofreading
We all do it. Some more often than others. We are embarrassed when we are caught at it too. What am I talking about, you ask? Mistakes in your writing. Some may be small, like poor comma placement. Others can be big, like an incorrect word or bad subject-verb agreement. Even worse, misspelling a…
Read MoreConsider a “Fresh Start” With Your Contractors
Guest post by Cathy Iconis, CEO, Iconis Group Now, I don’t usually talk about tax stuff – I leave that to the experts – but this is big news and business owners should pay attention! Have you heard that the government is cracking down on unlawful contractor payments? Well, they are, and I’ve seen…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreHow to Change your Facebook News Feed
by Kelly Lucas, marketing and social media manager I opened up my Facebook account this morning to find a great many of my friends and family kvetching about the new layout. At first I got a good giggle out of it. I mean, aren’t we used to changes on our social networking sites? They…
Read MoreWe All Need Somebody to Lean On
Last night, I had the pleasure of speaking on social media before a group of CEOs that are part of the Georgia Tech CEO Facilitation Group, led by Andy Helm and Rob Ginn. Members included CEOs of a variety of companies, including a beer manufacturer, a long-standing bakery, one developing a cool, new product…
Read MoreGetting the Most from LinkedIn Groups
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful. JOINING Look for groups in the industry you are trying to reach. Use the search feature to see what is…
Read MoreCongratulations to Two Outstanding Clients!
I can’t tell you how proud I am to announce that two of my clients were recognized on the 40 Under 40 list by CPA Practice Advisor! These two women, Cathy Iconis (page 27) and Kerri Gibson (page 36) are both powerhouses. They are highly respected for what they do, regardless of age, but…
Read MoreCan an Entrepreneur Really Take a Vacation?
I don’t know about you, but I work a lot. And I mean A LOT! Since I started my company two years ago, I typically work around 60 hours a week, and some weeks are even more than that. This did not catch me off guard, as I was warned that the first two…
Read MoreSo you’ve got a Twitter account. Now what?
by Kelly Lucas, marketing and social media manager You’ve finally decided to try “the Twitter” about which all the kids are raving. You go to the main website, enter your email and create a Twitter name, or “handle,” and sit back to wait for the magic to happen. So now what? While this one…
Read MoreSocial media do’s and don’ts for financial advisors
Most professional services have some restrictions regarding how and what they can communicate outside of their firm. Registered financial advisors live by a strict set of rules set forth by the Financial Industry Regulatory Authority (FINRA). With the growing interest in social media use in the financial industry and the ability to participate at…
Read MoreAccounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
Read MoreSocial Media Revolution Fuels Rainmaking At 21st Century Firms
Written by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7. One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media extensively; others are just now starting to…
Read MoreDon’t be Afraid to be an Expert
We typically try to share handy tips or unique marketing ideas in this blog. We occasionally crawl up on a soap box and share an opinion, sometimes try to amuse you with things like stupid corporate lingo or ask others to write guest posts. But this week, I’m going to share a lesson I’ve…
Read MoreDoes This Make My Butt Look Big?
Sometimes, it pays to ask a friend or colleague for an honest opinion. The resulting answer may sting a bit, but in the end, you are saved from potential embarrassment and can put together a better alternative with the information you receive. Which brings me to the topic of today’s post, Website audits. When…
Read MoreShould You Worry about the IRS Soliciting Your QuickBooks Files?
Guest post by Cathy Iconis, CEO, Iconis Group Gone are the days of the green-lined, yellow-paged business ledger. Also nearing extinction are the carbon copy receipt books. Most small businesses these days rely on QuickBooks to execute and track their expenses and manage their books. Aside from the basic financials, however, QuickBooks is also…
Read MoreThe Business Benefits of Volunteering
by Kelly Googe Lucas, marketing and social media manager A great many business people give not just of their money to charitable and non-profit organizations, but also their time. They do this for many reasons, e.g. raising money and awareness for a condition that affects their family or helping with a group that works…
Read MoreBonnie Steps on her Soapbox and Defends Logo Design
I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. But when it came to creating a new logo, I…
Read MoreGetting Positive Results from Negative Feedback
by Kelly Googe Lucas, marketing and social media manager I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating and delivering services as perfectly as you can, and then someone comes along and pulls…
Read MoreWhat I learned at the Association for Accounting Marketing (AAM) National Conference
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new contacts. This year was no different. If you ever get the chance to attend, I…
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