marketing
Combine Marketing Strategies to See the Best Results
by Sarah Warlick, copy editor New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are…
Read MoreHow legal is Pinterest?
Not long ago, I wrote up a post on the potential business use of Pinterest for those in professional services such as law, engineering and accounting. Like any social media, it has its pros and cons and the ultimate success is derived from the user’s dedication to keeping the account updated and in line with…
Read MoreFacebook rolling out Timeline for businesses
by Kelly Lucas, Marketing & Social Media Manager In late 2011, Facebook began rolling out the new look for accounts, the Facebook Timeline. Like all of Facebook’s changes, it’s not had the best reception, though on a personal level, I love it. I find it to be very easy to navigate back to find…
Read MoreMarketing is a courtship: drip marketing, trigger marketing and lead nurturing
by Kelly Lucas, Social Media and Marketing Manager When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a new haircut and make sure to routinely remind the other person how…
Read MoreTwitter launches advertising platform for small businesses
by Kelly Lucas, marketing and social media manager On Twitter, you may have noticed a little orange box with an arrow next to some accounts and tweets. This indicates that a particular item is a promoted trend, tweet or account. Since the inception of advertising on Twitter, these promoted items have been reserved for…
Read MoreMarketing Works Well – If You Let It!
by Bonnie Buol Ruszczyk, president I had lunch last week with a colleague who works at a well-respected accounting firm in Atlanta. We get together every six months or so just to check in, catch up and share ideas. She is always winning “Best of” awards at the Association of Accounting Marketing annual conferences…
Read MoreWhat is Pinterest and should you use it for your business?
by Kelly Lucas, marketing and social media manager The latest craze in the social media world is the by-invitation-only site Pinterest. While the company has been around for almost two years, it’s just recently gained a lot of traction, growing by an amazing 4000% in the past six months to 11 million users! But…
Read MoreApplying Blue Ocean Strategy to Social Media
by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…
Read MoreBe careful what you Tweet for…
by Kelly Lucas, marketing and social media manager I love to play around on Twitter and will often join in when there’s an interesting hashtag trending. Recently I saw one for #11thcommandment. The best tweet from this campaign was from @orangejulius317: “thoust moveth thine feet, thoust loseth thine seat.” Classic. Because these hashtag campaigns…
Read MoreAll You Had to Do Was Ask
by Bonnie Buol Ruszczyk, president I recently attended a National Association of Women Business Owners (NAWBO) luncheon. I used to be a board member of the Atlanta group, and truly enjoy the programs they sponsor and the members I meet at these meetings. This one in particular piqued my interest, since Annette Saldana was…
Read MoreCorporate Lingo, Christmas Style
Stupid corporate lingo never rests, even at the holidays. As a continuation of our series on Stupid Corporate Lingo (Parts 1 & 2), we would like to offer you the 12 Days of Corporate Christmas from the site Words, Pictures, Humor. Author Drew Dernavich has crafted one merry image for the rest of us to…
Read MoreDeathbed Regrets and Choosing to be Happy in 2012!
by Bonnie Buol Ruszczyk, president This is the time of year when most of us take stock of how we’ve done and where we are going. I encourage our clients to do this on a regular basis, but the end of the year just naturally makes us all want to take a look at…
Read MoreIs an hour’s work really an hour’s pay?
I had the pleasure of meeting Paul when I spoke at the Thriving Firm Conference in San Diego in October. I was impressed with what he is doing at his firm and asked him to write a guest post for our blog. Enjoy! by Paul Foster, The Business Therapist I had an ongoing debate…
Read MoreThe Grammar Geek Goes for Broke
by Sarah Warlick, copy editor The flurry of excitement surrounding BBR Marketing’s series on the niceties of grammar and punctuation has been gratifying in the extreme. We knew there were a slew of people who cared desperately about such matters! So now that we’ve got our language lobes all limbered up and are bursting…
Read MoreSupport Your Local Small Businesses This Saturday
We are all familiar with Black Friday. Most know about Cyber Monday too. Now, show of hands, how many of you have heard of Small Business Saturday? My guess is that most of you haven’t. It may be lesser-known but this is the most satisfying and personal of the bunch. Best of all, it’s…
Read MoreBusiness Lessons learned from Kim Kardashian, Hilary Swank and Ashton Kutcher
by Kelly Lucas, marketing and social media manager Unless you’ve been living under a rock for the past few weeks, you are probably very aware of the recent snafus undergone by Kim Kardashian, Hilary Swank and Ashton Kutcher. While their missteps can be somewhat amusing and make for great gossip, there are business lessons…
Read MoreSarah Addresses Readers’ Grammar Gripes
by Sarah Warlick, copy editor or grammar geek, whichever you prefer It seems that a lot of people have specific grammar gripes, as well as areas where they’re unsure how to navigate. Perhaps we were each looking out the window in English class on different days. In response to some great comments and questions…
Read MoreHow Not to Market Yourself
by Kelly Lucas, marketing and social media manager We love blog comments. We encourage blog comments. When we write a post that inspires someone to leave a comment, we are happy. However, we recently received a comment on one of our posts that really took us aback. The blog post was about creating a…
Read MoreAvoiding Common Writing Mistakes
by Sarah Warlick, copy editor, BBR Marketing Writing is a basic cornerstone of business communication that most of us do every day. We’re judged on our ability to write clearly, and even though it’s not fair to gauge our professional abilities by our writing – who but a grammar geek has time to learn…
Read MoreClose the Deal with a Great Bio
Who are your favorite vendors and business partners? Are they the ones with the best professional pedigrees and impressive lists of degrees and designations? Or are they the ones with whom you enjoy working, who have your best interests at heart while at the same time having the skills needed to do the job?…
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