marketing
Our Halloween Mailing Is Causing Quite a Stir!
by Bonnie Buol Ruszczyk, president (zombie on the left) Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do my best to answer below. And if you want…
Read MoreTell me Something Good…
Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…
Read MoreBehold the power of social media (aka “Is that pot I smell?”)
by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…
Read MoreA Social Media Policy – a Critical Tool to Protect your Firm
Published in AccountingToday (with slight modifications) Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions. Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted.…
Read MoreLinkedIn is Changing the Look of Company Profiles
by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…
Read MoreObservations from the Southeastern Accounting Show
During the last week of August, bbr marketing participated in its first industry trade show, the Southeastern Accounting Show put on by the Georgia Society of CPAs. While we help our clients prepare for these quite often, this was our first foray into one as a company. We couldn’t think of a better place…
Read MoreDid someone say chocolate covered bacon?
by Kelly Googe Lucas, marketing and social media manager We’re excited to be participating as an exhibitor in the 2012 GSCPA Southeastern Accounting Show. We’ve got a fancy-schmancy new booth to show off, hot-off-the-presses brochures to hand out and some very interesting prizes to give away. What sort of prizes you ask? Well, I won’t…
Read MoreAccounting Humor: Oxymoron or Brilliant Marketing Strategy?
by Sarah Warlick, copywriter and editor The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new…
Read MoreHootsuite AutoSchedule: Help for the Super Duper Busy Professional
by Kelly Googe Lucas, marketing and social media manager While you may get that using social media is a great part of your overall marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a new feature that makes…
Read MoreLinkedIn is Getting a Facelift
by Kelly Googe Lucas, marketing and social media manager First Twitter gets a new ‘do, then Twitter dumps LinkedIn, so of course LinkedIn has to one-up the bird and get a completely new look. In the next few weeks, LinkedIn will begin rolling out a fresh new look for their homepage. In the latest…
Read MoreTwitter Splits from LinkedIn: It’s Me, Not You
by Kelly Googe Lucas, marketing and social media manager While some have bemoaned (and some smirked at) the divorce of Katie Holmes and Tom Cruise, there was another equally earthshaking split this weekend. Twitter left LinkedIn. Yes, it’s a sad day in the social media world, leaving many to ask the question “How could…
Read MoreShyness: The Career Killer
From time to time we ask partners to share their expertise via guest posts, and here is one that we thought would be particularly interesting to our readers. I can say from personal experience that the folks at Executive Speak Write are incredibly talented and can take even the biggest case of stage fright…
Read MoreSocial Media Dreaming
by Sarah Warlick, writer and copy editor I’ve been devoting a lot of thought to social media lately between reading articles about it, writing some myself, helping manage it for clients and handling my own accounts. The result was that my brain helpfully carried on without me as I slept, entertaining me with a…
Read More“Kittens can be polarizing” and other nuggets of marketing wisdom
by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…
Read MoreWhat does Google Analytics measure?
by Kelly Googe Lucas, marketing and social media manager Google Analytics provides powerful information that you can use to increase traffic to your site. At some point during a marketing strategy meeting, someone has referred to your website bounce rate. You just go along with whatever he or she is saying because in reality,…
Read MoreLessons in Content Marketing from…The Daily Show?
by Sarah Warlick, writer and copy editor It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful there too, on the air for well over a…
Read MoreHow Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?
by Sarah Warlick, writer and copy editor Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one. But what if you’re shy? You value your privacy, and your mother repeatedly…
Read MoreI don’t mean to “Complain,” but…
by Kelly Googe Lucas, marketing and social media manager Each and every single day I receive several newsletters and email blast announcements. They come from clients, vendors and others with whom I registered for something a million years ago and they still have me in their system. For the most part, I just skim…
Read MorePinterest updates its Terms of Service
by Kelly Googe Lucas, Marketing and Social Media Manager In a recent post, we discussed how Pinterest’s Terms of Service (TOS) can leave the door open to potential litigation. The crux of the post is that having the ability to post anything and everything doesn’t mean you are allowed to do so. Specifically, posting…
Read MoreGoogle updating its search algorithm
by Kelly Googe Lucas, marketing & social media manager In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed how the latest tweak will help websites…
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