marketing
Yet More Updates To LinkedIn (aka Go Home LinkedIn, You’re Drunk)
by Kelly Lucas, marketing and social media manager In an effort to stay competitive with other social media platforms, LinkedIn has (yet again) made some changes to its platform, specifically the navigation bar and its links. These changes have left some very confused and wondering where to find the things that used to be so…
Read MoreThe Business Benefits of Being Brutally Honest
by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…
Read MoreThings to Consider When Using Stock Photography
by Bonnie Buol Ruszczyk, president A picture is worth a thousand words. We’ve all heard and probably used this adage. In many cases, this is absolutely true. Photos can communicate messages and feelings in a way that words can’t. I can sit here all day and describe a sunset to you, but with one…
Read MoreThey See You When You’re Sleeping…
by Sarah Warlick, copywriter and editor Ever get the feeling the internet is stalking you when you see the same ad over and over, and it’s actually something you’ve been researching lately? Here’s why it happens. It’s called ad retargeting, and it’s a common practice among internet marketers. Companies that identify you as you surf…
Read MoreSame Goal, Different Results
by Sarah Warlick, copywriter and editor Your firm’s marketing style makes a real difference in the way your audience thinks about you. Marketing techniques may share a goal, but their effects on your audience vary based on your choice to use an inbound or outbound approach. Both exist to draw new clients, enhance firm reputation and…
Read MoreThe Best Job Description Ever
by Bonnie Buol Ruszczyk, president When was the last time you laughed so hard tears came to your eyes? I have to say for me it’s been twice in the last week. First, for some reason this made me laugh uncontrollably. It seems there’s something about goats replacing Taylor Swift that amuses me to…
Read MoreOutsourcing 2.0: What Have We Learned?
Originally published in Current Accounts, The Georgia Society of CPAs, March/April 2013, Volume 11, Issue 2 by Bonnie Buol Ruszczyk, president, and Sarah Warlick, writer and copy editor Years after the broad outsourcing trend picked up steam, industry segments that rely on it are still refining the technique. The two main drivers of outsourcing –…
Read MoreGoogle is Killing Off Google Reader
by Kelly Lucas, marketing and social media manager It’s not the first time that a major player has been offed. The Walking Dead killed off Sophia, Dale, Lori, T-Dog and Shane. Lost killed Boone. Dallas killed off Bobby Ewing. However, Dallas realized the stupidity of that move and brought Bobby back to life via…
Read MoreTax Season Themed Internet Memes
by Kelly Lucas, marketing and social media manager If you’re working in a public accounting firm, right about now you’re really starting to feel the burn of busy season. And it’s only gonna get better… While these tax season themed internet memes won’t make the work any lighter, maybe laughing a bit will make…
Read MoreSatisfied Staff Support Strong Branding Efforts in a Competitive Marketplace
Published in Accounting Today on January 28, 2013 by Sarah Warlick, copywriter and editor Keeping your clients happy is one key aspect of positive marketing. Although it’s often overlooked, keeping your employees happy is another. High employee turnover costs businesses in every industry money, time and productivity. The resource drain from staff churn can…
Read MoreShould we Hire or Outsource for Our Marketing Needs? The Discussion Continues
by Sarah Warlick, copywriter and editor You’ve got the work to keep a marketer busy and you can afford to hire one. What else can help you decide on the best option? When we left off we were discussing ways to establish the best source of marketing help for your firm, in-house or outsourced. In…
Read MoreShould You Hire or Outsource for Marketing Assistance?
Published in AccountingToday on February 13, 2013 by Sarah Warlick, copywriter and editor This question comes up again and again for many firms. To clear up the lingering confusion and make things simple for you, bbr marketing is willing to go out on a limb and say definitively: It depends. With that out of the…
Read MoreWhen Marketing Becomes a Declaration of War
by Sarah Warlick, copywriter and editor There’s a fine line between attention-grabbing, creative marketing ideas and those that enrage and lose consumers for a business. The trouble with that line is that it’s not only hair-thin, it’s charmingly movable. Good judgment won’t always let you discern between the right and wrong sides of that all-important line…
Read MoreSay Hey! (It’s More Effective Than You Think)
by Sarah Warlick, copywriter and editor With the national election at a safe distance behind us, it’s a good time to analyze one of the controversial campaign tactics the Obama camp utilized from a marketing perspective. During the campaign, the Democratic candidate sent out a constant stream of emails to potential supporters with what…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read MorePeople, Planning and Pampering
by Bonnie Buol Ruszczyk, president Last week, we closed the office on Thursday to do our annual planning day. While there’s never a convenient time for this task, it is well worth the effort. The goal is to take a look at what we’ve done well in 2012 and address any areas that need…
Read MoreA New Look for LinkedIn Profile Pages
by Sarah Warlick, copywriter and editor As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed a new look for profile pages. The updated look is intended to allow more expressive options for sharing your background and experience, better access to information…
Read MoreCowboy, Fireman or Indian Chief, You Still Need a Social Media Policy
by Sarah Warlick, copywriter and editor We’ve stressed the importance of a solid social media policy in the past. Here’s another example of an organization learning too late that creating and enforcing a policy is a must. Many companies who use social media professionally, as well as those who aren’t there yet, think that…
Read More7 Lessons from the Thriving Firm Conference
by Bonnie Buol Ruszczyk, president A few weeks ago, I was lucky enough to attend and exhibit at the RAN ONE Americas Thriving Firm Conference in Sarasota, Florida. It was our second outing as exhibitors at a trade show, and it was time and money well spent. Much like our first trade show, the…
Read MorePlease Donate to Help Victims of Hurricane Sandy
We are going to veer off the marketing path today and point-blank ask for donations to help victims of Hurricane Sandy. No superfluous writing, just please donate money. There are multiple options available including: Red Cross: Donate money online via the Red Cross website’s Hurricane Sandy page or contact your local Red Cross office…
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