marketing
Social Media: Just Stop Aleady!
by Bonnie Buol Ruszczyk, president We spend a good deal of time talking about social media on our blog, and why professional services firms should embrace it as a marketing tool. We speak on the topic for young and old and participate as much as we can ourselves. We are constantly answering questions and…
Read MoreGoogle Enhances Search Feature Knowledge Graph
by Matt Galchick, our awesome new intern Nearly everyone is familiar with the phase “Google it.” It’s been used in all settings from the classroom to the boardroom. At the click of a mouse, information regarding almost uncountable topics and answers to a myriad of questions are at your disposal. It can’t get any easier…
Read MoreA Great Website Should Be Your First Marketing Priority
by Sarah Warlick, writer and copy editor What’s the single most important marketing tool for a small or medium-sized business? It’s the company website, without a doubt. It’s not easy, being a small or medium-sized business in today’s economy. Marketing often feels like just one big hassle that never ends and can’t ever be checked off…
Read MoreThe Joys and Tribulations of a Remote Office
by Sarah Warlick, writer and copy editor Running a busy company through a remote office is one of the things some people dream of. Then again, it’s also something that can inspire nightmares. As many of you know, bbr marketing works almost entirely on the remote office model, so we have a fairly comprehensive understanding…
Read MoreOur Favorite Christmas Songs and Shows
by Kelly Lucas, marketing and social media manager Everyone has some sort of Christmas tradition that officially rings in the season. For some it’s decorating the tree. For others, perhaps crazily navigating Black Friday sales. At bbr marketing, we have certain songs, movies and shows that help us get into the holiday spirit. This week,…
Read MoreContent Marketing: Truth vs. Fiction
by Sarah Warlick, writer and copy editor Content marketing is hot stuff, and for good reason, but it’s also subject to a number of misconceptions. Read on to clear them up once and for all. Everybody loves content marketing. And why not? It can do so many wonderful things for your firm and has no…
Read MoreThe Little Blue Bird Enters the Big Leagues
by Sarah Warlick, writer and copy editor With a very successful initial public offering behind it, Twitter has more to boast of than ever. Try these ideas to harness the power of the platform. Following its strong IPO last week and a couple years of rapid growth behind it, Twitter is riding high every way…
Read MoreLiar, Liar, Pants on Fire!
Published in AccountingToday, on October 29, 2013. by Bonnie Buol Ruszczyk, president At this point, most companies and even professional services firms have a profile on some sort of review site like Yelp, CitySearch or Google Local. The idea behind these sites and the many more of their ilk is to give the customers and clients…
Read MoreHappy Halloween!
As many of you know, we started sending out Halloween cards a few years ago, and now it has sort of become a “thing.” It’s a fun, creative exercise for us and those that receive them tell us repeatedly that they look forward to it each year. So without further ado, here’s the card for…
Read MoreWords You May Be Using Incorrectly
by Kelly Lucas, marketing and social media manager We’ve all been guilty of it at some point – using a word incorrectly. Sometimes you know better and you’re just going with the flow. Sometimes, it’s just simply because you never knew what the word actually meant to begin with. For example, when you see or…
Read MoreAdd Some Life to Your Professional Biography
Having a mini-biography of yourself on the company website makes you feel grownup and professional, but it’s not something that actually gets read, is it? Actually, it does – a lot. In fact, the bio pages are some of the most-read on the sites of professional services firms. In a LexisNexis Martindale-Hubbell study of international…
Read MoreAdobe Answers What Keeps Marketers Up at Night
by Bonnie Buol Ruszczyk, president Feeling overwhelmed lately? Having trouble keeping up with all the platforms and tactics available to marketers these days? Frustrated by the fact that you don’t have time to keep up with technology and do your job at the same time? Turns out you are not alone – not by a…
Read MoreExpand Your Reach By Sharing Blog Posts
by Bonnie Buol Ruszczyk, president Do you ever feel like you are writing (or having someone ghostwrite) all this wonderful content and getting little in return for your efforts? It’s sort of like throwing a party where no one shows up except your mom and the weird dude down the street! Chances are, you’re getting…
Read MoreBrainstorming Blog Topics
by Kelly Lucas, marketing and social media manager We routinely espouse the benefits of blogging to our clients – it’s great for SEO, it shows off your expertise, it highlights the personality of your organization. And while many often agree that it would be great, they often say they are at a loss as to…
Read MorePersonality as a Differentiator
by Bonnie Buol Ruszczyk, president Anyone that has worked with us at bbr marketing, or even heard me speak, knows that our mantra is “What makes you different?” To the outside observer, most CPA and law firms look the same. You work in fancy offices and charge a lot of money for what you do.…
Read MoreDirect Mail Still Works
by Kelly Lucas, marketing and social media manager I recently attended and exhibited at the Society for Marketing Professional Services’ (SMPS) Build Business: Dream Big conference at the Walt Disney World Resort in Orlando, Florida. I had some spare time and decided to walk around Downtown Disney, which boasts the world’s largest Disney store. As…
Read MoreMake Your Website Copy Sing
by Sarah Warlick, writer and copy editor Your website is one of the most important tools you have for communicating with potential clients. If you are a professional services provider, it’s also very likely to be the first place business prospects come into contact with you. The last thing you want to do is squander the…
Read MoreHappy Independence Day, Y’all!
by Sarah Warlick, writer and copy editor It’s the Fourth of July, and most offices will shut down for a day or two. We make it a 2-day holiday at bbr marketing (closed Thursday and Friday), but even if you only get one day off, you’re no doubt looking forward to a break. But “Wait!”…
Read MoreJune 21 is Take Your Dog to Work Day
by Sarah Warlick, writer and copy editor As many of you know, every day is Take Your Dog to Work Day at bbr marketing. We’re strong proponents of the value of canine companionship in the office. In fact, as a company with a virtual office, the office dogs comprise an important component of the…
Read MoreA Professional Headshot Can Do Great Things for Your Firm
When our clients need professional photography, we happily recommend Saldivia Jones. We asked them to share their expert advice in a blog post. Enjoy! by Stephen Jones, Saldivia Jones Photography We’ve all seen it: A beautifully designed profile page on someone’s website, horribly disfigured by a poor headshot. Sure, you graduated from Cornell, got…
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