marketing
Location, Location, Location
by Sarah Warlick, content director What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to geography as those selling properties, they can and should still consider the…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
Read MoreSupreme Court Rulings Bring Questions and Opportunity
by Sarah Warlick, content director The back-to-back rulings from the U.S. Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives of millions of Americans, and on the financial and legal professionals who serve them. These…
Read MoreHow You Spend Trumps What You Spend in Accounting Marketing
by Bonnie Buol Ruszczyk, president For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is the only one of its kind in the industry and…
Read MoreFonts Make a Difference
by Sarah Warlick, content director Research proves what designers have long known: the choice of font impacts the perception and subsequent behavior of readers. Design makes a difference. Whether it’s about the layout of the material, the colors used or the font, design choices have a major influence on the way readers feel about…
Read MoreSuper Controversy For Super Bowl Ad (Plus Cute Puppies)
by Kelly Lucas, client marketing director Just yesterday, Sarah posted on the bbr marketing blog about how some folks got their feathers ruffled over the somewhat suggestive name of a local chicken farm, Locally Laid Eggs. In this post, she explains that in some instances, incorporating a bit of edgy humor can do wonders for…
Read MoreCruising the Fine Line Between Edgy and Unacceptable
by Sarah Warlick, content director Marketing isn’t always black and white. Judgment calls are part of the job when it comes to deciding what works for your audience. One of the challenges in marketing – whether you’re trying to sell shoes, services or Swiss chalets – is finding the sweet spot in your communications.…
Read MoreSocial Media Trend Check
by Sarah Warlick, content director The Pew Research Center has released the results of its 2014 Social Media Update and everything you suspected has come true. Facebook is getting to be where the old folks hang out and yes, it’s still the most popular networking platform – by a mile. Social media is such a…
Read Morebbr marketing’s Annual Halloween Cards Are Here!
At bbr marketing, we LOVE Halloween. Always ones to embrace being a little different, we started sending out our “holiday” cards a few years ago, causing a stir each time with Halloween trivia, zombie movie posters and a snakes & ladders game. This year we decided to go the digital route and send it…
Read MoreWe’re Celebrating 5 Years in Business!
We’re big kids now – a whole five years old! To commemorate bbr marketing’s 5th anniversary, we decided to celebrate the way most kids do at their fifth birthday parties – with Pin-The-Tail-On-The-Donkey! Our team created custom posters complete with directions (in case you’ve been living under a rock) and cut-out tails for the…
Read MoreGive Marketing the Respect It Deserves
by Sarah Warlick, content director Published in AccountingToday on October 15, 2014. Creating a Chief Growth Officer or Chief Marketing Officer position is the trend among larger professional services firms today. It’s a good idea for yours, too. The C-Suite marketing chief isn’t a brand new concept but it is one that’s rapidly gaining popularity among…
Read MoreThe Orange Jumpsuit as Fashion Statement
by Sarah Warlick, content director Love Orange Is the New Black? So does everyone else. What makes it so powerful? Netflix hasn’t traditionally been the go-to source for the hottest original content of the season, but it’s had a couple of powerful successes now. With an additional season of the cult classic Arrested Development and then…
Read MoreMarketing Lessons from the Pallas Cat
by Kelly Lucas, client marketing director When trying to come up with content to create or share, often people try to think of ground-breaking, earth-shattering or mind-blowing content that will educate the masses and stimulate intellectual conversations. And that’s a good thing. You want the majority of your content marketing strategy to be focused on…
Read More7 Surefire Strategies to Capture and Hold Your Audience’s Attention
by Sarah Warlick, content director As anyone who’s done any public speaking roles knows, it’s critical to gain the attention of your listeners in the initial few moments of your presentation. According to Darlene Price, author of Well Said! Presentations and Conversations That Get Results and president of Well Said, Inc., you have 60…
Read MoreWord Fun for Everyone
by Sarah Warlick, content director Ever wondered what comes across from the things you write and say? Now you can find out the real message you’re sending. Marketing messages come in many forms: logos, colors, fonts, body language, office styles, images and dozens of other subtle and not-so-subtle ways of getting your point across.…
Read MoreHow Does Net Neutrality Affect Your Business?
by Kelly Lucas, client marketing director Unless you’ve been living under a rock, in recent months you’ve heard the term “net neutrality” thrown around. And like most technically oriented phrases, it doesn’t sound like anything too interesting, so you glaze over the subject and move on to something more pressing like videos and images of…
Read MoreDon’t Forget to Communicate with an Older Audience
by Sarah Warlick, content director Millennials are cute and fresh-faced but there’s an important audience with a lot more money. If you keep up with business and marketing publications, it’s easy to get the impression that the only people buying anything at all these days are the all-important Millennials. Obviously that’s not correct. Older generations have…
Read MoreReaching Out to Generation X
by Sarah Warlick, content director People of every age need professional services. Still, it’s not always easy to connect with the very people who could most benefit from your help. Boomers and Millennials, Boomers and Millennials. The marketing world seems to talk endlessly about these two power generations, but what of their unloved step-sister, Generation…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreTaxes and Springtime: A Match Made Somewhere Awful
Published on AccountingToday on April 22, 2014. by Sarah Warlick, content director Tax season has come and gone again, in its annual waltz of terror. Did you enjoy the whirl? That’s probably not a realistic question, considering how most people feel about the spring ritual of feeding and tending the IRS. Individual or business owner, there’s…
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