marketing
Who Wants to Go to Tonga?
The high point of the Big O Athletic Events occurred within the first few minutes and the big winner is already clear. It’s Tonga. Who would have predicted that?
Read MoreGrab Your Crayons for National Coloring Book Day
Today is National Coloring Book Day. No joke, it really is. On August 2nd, people everywhere will be having coloring parties (yep, really) and celebrating their ability to color within the lines way better than elementary school children. In recent years, coloring books have gained in popularity among adults as a means of reducing stress…
Read MoreHow Caring Leadership Directly Affects the Growth of Your Firm
Strong leadership is something every firm needs…but is it possible to be supportive and caring and simultaneously bold and effective in that position? Bonnie and her co-host, Ryan “Redhawk” McPherson, recently interviewed Timothy Jones, author of the new book The Caring Warrior, during their Atlanta Business Radio on Business RadioX series Atlanta’s Most Trusted Advisors.…
Read MoreCan Pokémon Go Work in Your Firm’s Marketing Mix?
Pokémon Go mania is taking over! Even if you aren’t that into mobile device games or have ever cared about Pokémon, it’s likely you’ve at least heard about this new phenomenon. In order to catch the little critters, users have to wander around to find new ones. And because many people aren’t paying attention to…
Read MoreTake a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreLinkedIn Campaign Manager New Features and Expanded Options
LinkedIn isn’t just for networking. It’s a powerful B2B advertising platform as well, with a professional audience and focus on business-related content that creates an ideal environment for delivering your message. Last summer the company rolled out a major revamp of its ad campaign manager in response to – and anticipation of – a sustained…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read MoreDon’t Be a #BadExhibitor – Worst Practices When Exhibiting At Shows
As a professional, it’s probably a safe bet that you’ve had to man a booth at a trade show, conference, recruiting fair or networking event. I would also wager that you’ve brushed up on best practices for these events: dress the part, make sure you know your elevator pitch, hand out business cards and brochures…
Read MoreInsights from Austin – Trends in Legal Marketing
I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services. The session was led by Nancy Furman Paul, who addressed the latest trends in legal marketing and business development.…
Read MoreWindows Users: To Your Battle Stations
There’s a new threat lurking on your computer that requires your immediate attention. The good news is that it’s easy to eliminate this particular problem. QuickTime for Windows, the software that allows you to run older versions of iTunes and other Apple programs, has a pair of critical vulnerabilities that pose a real threat to…
Read MoreShould Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreSlack or Successful?
How about both? Slack isn’t just a way of life you gave up long ago – it’s also a tool to help you run a more efficient firm. Slack is a messaging platform that bills itself as “Team communication for the 21st century.” It might be just the thing to enable easier conversation and document…
Read MoreMarketing Data Goes Full Circle with Google’s New Analytics 360 Suite
Google has introduced a set of six analytical tools designed for business. The new products, collectively called Google Analytics 360 Suite, work together or independently and can be purchased individually based on need. They’re also designed to integrate smoothly with other products like DoubleClick and AdWords, as well as many types of non-Google data management…
Read MoreWhen Life Gives You Uneaten Hamburgers: The Marketing Genius of #SadPapaw
The Internet is full of super dumb things, super scary things, and sometimes, super awesome things. Case in point: the story of Sad Papaw. A couple weeks back, Twitter user @kelssseyharmon shared a photo of her Papaw looking a bit down while eating his burger. Turns out he’d cooked twelve burgers for his six grandkids and…
Read MoreMarketing at its Best
by Bonnie Buol Ruszczyk, president I love creative marketing. We’ve written before about fun campaigns, or situations where companies have reacted quickly to unique circumstances. This is another example of creative, spur-of-the-moment marketing and when I saw it, I just had to share. If you aren’t familiar with Ellen’s show, you may not realize that…
Read MoreBonnie Adds Radio Host to her Resume
For those of you who aren’t aware, bbr marketing, and more specifically Bonnie, hosts a radio show called Atlanta’s Most Trusted Advisors now twice a month. Each show is broadcast live from Business Radio X and then is available afterwards on a dedicated page so you can listen to at your convenience. To get a taste…
Read MoreTwitter Introduces Interactive Twitter Polls
by Kelly Lucas, client marketing director In the past, if you wanted to survey the Twitter-sphere, you had to create a special hashtag and manually track and count the responses. Ain’t nobody got time for that! But as luck would have it, Twitter has announced the introduction of Twitter Polls. With this new feature,…
Read MoreHow Executing Your Marketing is Like Giving Birth
by Kelly Lucas, client marketing director On July 3rd, I gave birth to a bouncing baby boy we named Joey. For nine months I had focused all my efforts and energy around getting everything in place for him. While preparing, it struck me, “Funny, planning and implementing marketing is a lot like giving birth.”…
Read MoreLess Spam from LinkedIn!
by Sarah Warlick, content director With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day! To the company’s credit, it has realized that getting too many emails turns people off (which…
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