By bbr

I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing.

In between sessions, each stage would show a series of slides with digital marketing trivia tidbits. We’ve transcribed the many pieces of information and have them listed out for you below. There are quite a few bullets to go through, but they deliver amazing insight into how marketing, advertising and communications are changing and adapting in an increasingly connected world. See anything that surprises you? Let us know in the comments section below; we’d love to get your take.

• 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they’ve pinned (social media marketing source)
• 44% of B2B marketers say their organization is clear on what content marketing success or effectiveness looks like; 55% are unclear or unsure (content marketing source)
• 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated (visual marketing source)
• There are 75 million daily active users on Instagram (social media marketing source)
• Blogging increases Web traffic by 55% for brands (content marketing source)
• 6 billion active mobile social accounts globally (social media marketing source)
• The most effective B2B content marketers allocate a larger portion of their budget to content marketing: 42% of their total budget, compared to 28% for less-effective marketers (content marketing source)
• Of small business owners that use social media, 92% of them believe that social media marketing is important for their business (social media marketing source)
• Snapchat has 100 million daily users, 65% of whom upload photos using the app (visual marketing source)
• Nearly 78% of Facebook’s revenue comes from mobile advertising (social media marketing source)
• 65% of US smartphone users check their phones within 15 minutes of rising, 64% check their phones within 15 minutes of going to bed (mobile marketing source)
• 71% of users access social media from a mobile device (social media marketing source)
• 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content (visual marketing source)
• There are 110 million active users on Pinterest (social media marketing source)
• YouTube receives over 1 billion unique visitors each month and its audience is growing by 50% year on year (video marketing source)
• There are 500 million tweets per day (social media marketing source)
• Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26% (visual marketing source)
• The 50-60 year olds demographics will see the largest increase in social media users (to 16.6 trillion) from 2015-2016 (social media marketing source)
• 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy (content marketing source)
• There are over 39 million students and recent college graduates on LinkedIn (social media marketing source)
• 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (mobile marketing source)
• Customer testimonials have the highest effectiveness rating for content marketing at 89% (content marketing source)
• According to HubSpot survey, Inbound marketers double the average site conversion rate from 6% to 12% total (content marketing source)
• Tweets with images received 150% more retweets than tweets without images (social media marketing source)
• Facebook, Twitter, and LinkedIn are the top 3 social media sites used by marketers (social media marketing source)
• 93% pinners shopped online in the past six months (social media marketing source)
• 71% of online marketers use visual assets in their social media marketing (social media marketing source)
• Roughly 27,000,000 pieces of content are shared everyday (content marketing source)
• 90% of marketers use social media for business (social media marketing source)
• Data stored grows 4 times faster than world economy (content marketing source)
• Twitter ad cost 33% less than other paid channels (social media marketing source)
• Articles with images get 94% more views than those without photos (content marketing source)
• 1/2 of user mobile activity results in a purchase (mobile marketing source)
• 53% of Instagram users are aged between 18 to 29 (social media marketing source)
• Average 170 minutes users spend on Twitter (social media marketing source)
• 66% of email opens on mobile (mobile marketing source)
• Every second two new users join LinkedIn (social media marketing source)
• 4 billion views on YouTube per day (video marketing source)
• Twitter has 320 million users (social media marketing source)
• Over 75% of all Internet users use social media (social media marketing source)
• 90% of adults age 18 to 29 use social media (social media marketing source)
• 41% of LinkedIn visits are via mobile (mobile marketing source)
• 70% of marketers have used Facebook to successfully gain new customers (social media marketing source)
• Nearly half (48%) of the most effective B2B marketers have a documented editorial mission statement as part of their content strategy (content marketing source)
• 30% of marketers have used Twitter to successfully generate leads (social media marketing source)
• 34% of Pinterest users are aged between 18 to 29 (social media marketing source)
• 71% of women are active on social media, compared to 62% of men (social media marketing source)
• Everyday we create 2,500,000,000,000,000 bytes of data (content marketing source)
• Active social media users in Asia increased by 14% from the year before (social media marketing source)
• 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%) (visual marketing source)
• There are more than 1.6 billion daily users on Facebook (social media marketing source)
• 70% of mobile searches result in an online action within an hour of the search being conducted (mobile marketing source)
• The average adult will spend 5.5 hours watching online video every day this year (visual marketing source)
• 80% of active Twitter users are on mobile (mobile marketing source)
• Facebook messenger has 800 million users (social media marketing source)
• 46% of marketers say photography is critical to their current marketing and storytelling strategies (visual marketing source)
• 73% of B2B marketers use video as a content marketing tactic (video marketing source)
• Global social media users is expected to reach 2.5 billion in 2018 (social media marketing source)
• 86% of U.S. Small Businesses cite their websites as their most important digital marketing tactic (content marketing source)
• More than half (53%) of marketers rank content creation as the single most effective SEO tactic (content marketing source)
• 300 hours of video are uploaded to YouTube every minute (visual marketing source)
• 66% of the time spent on online retailing is done through smartphones or tablets (mobile marketing source)
• Slow loading websites cost the U.S. ecommerce market more than $500 billion annually (content marketing source)
• LinkedIn has 414 million registered members (social media marketing source)
• Inbound delivered 54% more lead as compared to the outbound marketing methods (content marketing source)
• Nearly 4.6 billion likes are generated everyday (social media marketing source)
• 72% of marketers think branded content is more effective than magazine advertising (content marketing source)
• 84% of 13-17 year olds own a mobile phone, 83% of 6-9 year olds use a tablet (mobile marketing source)
• Content with relevant images gets 94% more views than content without relevant images (content marketing source)
• Shoppers who view video are 1.81 times more likely to purchase than non-viewers (video marketing source)
• 64% of decision-makers read their e-mail via mobile devices (mobile marketing source)
• 37% of Twitter users are aged between 18 to 29 (social media marketing source)
• 65 billion mobile users have access to the internet via smartphones and tablets (mobile marketing source)
• A mobile-friendly website has greater chances of generating purchase from as many as 67% of users (mobile marketing source)
• 55% of people have stopped surfing the web for content and products and rely on only a few trusted sites (content marketing source)
• Every minute there are 240,000,000 emails sent (content marketing source)
• People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger (content marketing source)
• It takes no more than 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website (visual marketing source)
• Visual content is more than 40 times more likely to get shared on social media than other types of content (visual marketing source)
• Forrester estimates smartphone and tablet commerce will reach $293 billion in sales by 2018 (mobile marketing source)
• 90% of the word’s data today has been created in the last year alone (content marketing source)
• 51% of Instagram’s audience is male (social media marketing source)
• 88% of visitors informed they are less likely to revisit a website if they had a bad user experience (content marketing source)
• 91% of B2B marketers are using LinkedIn for sharing content (social media marketing source)
• People around the world are posting 75% more videos to Facebook than they did a year ago (social media marketing source)
• Social media advertising revenue will reach $9.8 billion in 2016 (social media marketing source)
• Only one in three consumers believe that their favorite companies understand them (content marketing source)
• Inbound marketing cost is almost 60% less as compared traditional marketing methods (content marketing source)
• Facebook posts with images see 2.3 times more engagement than those without images (social media marketing source)
• 77% of online customers prefer permission-based promotions via email (email marketing source)
• Colored visuals increase people’s willingness to read a piece of content by 80% (visual marketing source)
• 57% of consumers say they’re influenced after seeing positive comments or praise online, 16% say they only share positive reviews on social media (social media marketing source)
• 55% of teenagers are using voice search every day, and 56% of adults use it because it helps them feel more “tech-savvy” (online marketing source)
• LinkedIn posts with images get a 98% higher comment rate (social media marketing source)
• 71% of Pinterest users are female (social media marketing source)
• 69% of senior marketers are allocating their digital marketing funds to website content, development and performance optimization (content marketing source)
• 74% of all internet traffic in 2017 will be video (video marketing source)
• Nine out of 10 U.S. companies are now active on social networks. More than half say their social media efforts are boosting sales (social media marketing source)
• Online video portal’s net video advertising revenues are projected to reach $1.88 billion in 2016 (video marketing source)
• B2B marketers that use blogs get 67% more leads than those that do not (content marketing source)
• 53% of senior marketers are spending part of their budget on social media community growth and engagement (social media marketing source)
• 55% of Twitter users are female (social media marketing source)
• Almost 85 million videos and photos are uploaded to Instagram everyday (video marketing source)
• 85% of adults think that a company’s mobile website should be as good or better than their desktop website (mobile marketing source)
• You are 64 times more likely to climb Mount Everest than click on a banner ad (online marketing source)
• Email marketing responses are 40 times more effective than social networks (email marketing source)
• Choosing a specific blue over some other hues amounted to an additional $80 million in annual revenue for Bing (visual marketing source)
• First impressions are 94% design-related (website marketing source)
• For every $1 spent on email marketing the average return is $44.25 (email marketing source)

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