What’s in your Firm’s Social Media Policy?
Originally published in AccountingToday. Social media is one of the most powerful and easy ways to market your firm, and it is the rare accounting firm that doesn’t have some sort of social media presence. But with great power comes great responsibility, and it is time for firms to either create, or update, their social media…Read More
Marketing During Busy Season
I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.Read More
Linkbuilding Confusion Cleared Up (Sort Of)
by Sarah Warlick, content director Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years now, ever since Google’s Penguin algorithm update was first released.…Read More
Small Business Saturday is Upon Us
by Kelly Lucas, marketing and social media manager As we have for the last two years, we are once again encouraging our readers, clients and colleagues to support your local small businesses by participating in Small Business Saturday. For the third year in a row, American Express is promoting shopping the shelves of local mom-and-pop…Read More
Weeding your Garden
Many years ago, someone I considered one of my dearest friends hurt me deeply, and not for the first time. In comforting me, another friend, Bob, told me something I live by to this day. “Sometimes, you have to weed your garden. While it may be a pretty weed, or one to which you’ve grown…Read More
How to Write a Great Creative Brief
by Jay Musselwhite, Jaymus LLC As many of you know, I partner with a variety of talented vendors to deliver what my clients need. Jay is one such vendor. So when I saw his article on writing a creative brief, I wanted to share it with you. While we hope you pick BBR Marketing for…Read More
BBR Marketing Takes on Stupid Corporate Lingo, Part 2
Okay, seriously. Please don’t tell me that anyone uses these words seriously or in mixed company. Though I do remember being in a conference room where everyone was asked to open kimono when I was working for a dotcom in California. Thankfully, no one did. With my head in my hands, I offer the second…Read More
The Lost Art of Letter Writing
by Kelly Googe Lucas, Marketing and Social Media Manager, BBR Marketing When I was interviewing for jobs out of college, I made a point of sending a hand-written Thank You letter to each person with whom I had met. If I talked with seven people at the same firm, I sent out seven separate letters.…Read More
Legal Marketing: Involving Associates in your Firm’s Blog
One of the best blogs I’ve found in the legal marketing arena is The Matte Pad, created by my friend and colleague, Tom Matte. His posts are targeted specifically at legal marketers, but there are a lot of lessons any professional services provider can learn from them too. Here is one he wrote on how…Read More
Do We Really Need a Logo?
Finding a marketing firm that can take you through the process of creating a brand strategy and well-designed logo is important. Whoever you choose should take the time to get to know your firm, your services, clients and goals for growth. So do your research and choose carefully. And no matter what you do, don’t hire your nephew in art school who is pretty good with clip art. It is simply not a good idea.Read More
Social Media Does Work – A Twitter Success Story
I still hear quite a bit of doubt about social media, and specifically how it can help with business development. I decided to talk to a business owner – Cathy Iconis of Iconis Group – that has gotten nearly every client she has through Twitter. Below is her input on how it’s worked for her business and how it can work for others.Read More
What I Learned from some Top Notch Reporters and Editors…
I recently attended a fantastic Association for Accounting Marketing panel discussion entitled “The Changing Face of Business News.” Panelists included some pretty high-profile folks, including business editors and writers from the Atlanta Journal Constitution, Atlanta Business Chronicle, WABE (Atlanta NPR affiliate) and Thompson Reuters. They talked about ways that professional services firms can get more press coverage, and tips on how you are more likely to get noticed and quoted by their respective mediums.Read More
This Radio Stuff is Fun!
Last week, I was asked to be a part of the Atlanta Business Radio show where they feature different small businesses each week. It was great fun, and I met some wonderful people as well. Here’s a link to my broadcast. (I come in at 4:55.) Tell me what you think!Read More
Want Exposure? Write Articles.
I can’t tell you the times I’ve heard an accountant or attorney bemoan the fact that their firm isn’t well known in the market. When they mention their employer at a cocktail party, they are met with a blank stare, just another string of last names. I’ve had partners look at me in wonder and…Read More
Employee Turned Entrepreneur – Bonnie Buol Ruszczyk
I was interviewed for this article a few months ago, and frankly had completely forgotten about it. But when it showed up in my Google alert recently, I was pretty pleased. (Do you all have Google alerts set up for your name and your company name? If not, get on that here.) Anyway, I thought I’d post it here for those that want to read “my story.” It’s a bit odd to read about myself this way. But Devesh Dwivedi did a great job of capturing it, and hopefully it can serve as a motivator for others. Enjoy!Read More
I worked out yesterday, where are my results?
I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic of marketing spending. Some see it as a worthwhile investment, while others see it as a necessary evil and some even see it as a complete waste of money. And depending on how it’s done, each can…Read More
Employee Satisfaction – It’s More Important than you Think
Most professional service firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to find out.Read More