Best Practices for Using Data in Your Content

  Blog posts and other written content often contain references to data. Including facts and figures in your work helps convey quantitative context to readers as well as giving them confidence that the points you’re making are backed up by solid research. It’s important to conduct due diligence before using this sort of information, however,…

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Content Creators: Heed New AP Guidelines When Reporting Data

guest post by Laura Sparks, Creative Sparks, for bbr marketing “Data sources used in stories should be vetted for integrity and validity.” Amen, and thank you to the good folks at Associated Press for including this new entry on data journalism in the 2016 edition of the AP Stylebook, released on June 1. Data and…

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It’s “Over” Grammar – It’s About Right and Wrong

  by Sarah Warlick, content director Following shamelessly on the heels of National Grammar Day on March 4th, the Associated Press’s official diction policy has been amended to allow (gasp) the use of ‘over’ to describe an amount greater than a specified quantity. No longer are writers required by the rules of accuracy and good…

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