New Legal Marketing Site Launched by Atlanta Marketing Firm

Atlanta, Georgia – March 28, 2017 – Attorneys, firm administrators and marketing staff at law firms now have another great resource for strategies, tips and insights to effectively market their firms, www.marketingideasforattorneys.com.    Marketing Ideas for Attorneys provides visitors help with the many aspects of marketing a law firm through a wide range of subject…

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Reserving Your Web Address: Special Update for Attorneys

by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…

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So you’ve got a Twitter account. Now what?

  by Kelly Lucas, marketing and social media manager You’ve finally decided to try “the Twitter” about which all the kids are raving. You go to the main website, enter your email and create a Twitter name, or “handle,” and sit back to wait for the magic to happen. So now what? While this one…

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Guest Post: Website Tips from an SEO Expert

by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…

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The Lost Art of Letter Writing

by Kelly Googe Lucas, Marketing and Social Media Manager, BBR Marketing When I was interviewing for jobs out of college, I made a point of sending a hand-written Thank You letter to each person with whom I had met. If I talked with seven people at the same firm, I sent out seven separate letters.…

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Get Up to Speed on LinkedIn

While nearly everyone I know is on LinkedIn, very few are taking advantage of the features of this powerful tool. Yesterday, I spent 4 hours at a client’s office, helping attorneys set up their LinkedIn pages. Each of them had a page before I got there. But once they were shown the amazing functionality of…

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Writing for the Web

Writing for the Web is very different than writing for print. Knowing and following a few easy rules can make your Website truly stand out from the rest.

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The Vital Importance of Being Different

Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.

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Managing Partners Speak about Marketing

I attended a great Legal Marketing Association session today. A panel of managing partners shared their perspective on marketing and business development, and I wanted to share what I heard with you in case you can apply these ideas at your firms.

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Employee Satisfaction – It’s More Important than you Think

Most professional service firms make every effort possible to acquire and maintain healthy client relationships. Are you giving the same sort of attention to your staff so they will be your ambassadors instead of detractors? Do you really know what your employees are saying about your firm amongst themselves and with your clients? It’s time to find out.

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