Posts Tagged ‘CPAs’
Marketing During Busy Season
I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.
Read MoreClient News: Regional Accounting Firm Evolving to Match Continuing Growth
December 2015 (Hanover, PA) – Rager, Lehman & Houck, P.C. (RLH), a regional accounting firm with offices in south-central Pennsylvania and north-central Maryland, is pleased to announce that Dallavalle & Co. P.A. has merged into the firm, effective November 30, 2015. “Dallavalle & Co. P.A. is a well-respected firm in the Frederick area that has…
Read Morebbr marketing news: National Organization Selects Atlanta Firm As Marketing Book Authors
bbr marketing, an Atlanta-based firm specializing in marketing strategy and tactical implementation for professional services organizations, has written and released their first book, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age. This book, published through the American Institute of Certified Public Accountants (AICPA), describes a variety of strategies…
Read Morebbr marketing news: Top 5 Marketing Mistakes by CPAs
Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…
Read MoreClient News: GSCPA Launches Inaugural Georgia Accounting Food Fight
ATLANTA (August 2014) — The Georgia Society of CPAs (GSCPA) and Georgia’s top accounting firms are working together to address Georgia’s hunger issue by creating a friendly food and fund drive competition — the Georgia Accounting Food Fight. GSCPA invites accounting firms statewide to participate in this event with the hope of raising $50,000…
Read More“Marketing Ideas for CPAs” Named to List of Top 50 Accounting Blogs
Marketing Ideas for CPAs, a marketing blog focused on the accounting industry, was recently named to a list of the Top 50 Accounting Blogs by Masters in Accounting. A creation of bbr marketing, the site was created to provide tips, analyze trends and share ideas that help accounting firms and the people who work…
Read MoreShyness: The Career Killer
From time to time we ask partners to share their expertise via guest posts, and here is one that we thought would be particularly interesting to our readers. I can say from personal experience that the folks at Executive Speak Write are incredibly talented and can take even the biggest case of stage fright…
Read MoreClient News: The Georgia Society of Certified Public Accountants CPA Day at the Gold Dome
Atlanta, GA – CPA members of the Georgia Society of CPAs from across the state recently met at the Georgia State Capitalin honor of 2012 CPA Day at the Gold Dome. “CPAs offer a unique and intelligent perspective, and events like this make a very real connection between the profession and Georgia’s legislators,” said Boyd…
Read MoreMarketing Works Well – If You Let It!
by Bonnie Buol Ruszczyk, president I had lunch last week with a colleague who works at a well-respected accounting firm in Atlanta. We get together every six months or so just to check in, catch up and share ideas. She is always winning “Best of” awards at the Association of Accounting Marketing annual conferences…
Read MoreSociety Girl
Bonnie’s article entitled Does My Accounting Firm Really Need a Logo? was published in the September/October issue of Current Accounts, a bi-monthly publication of the Georgia Society of CPAs.
Read MoreOne to Watch
Bonnie is thrilled, humbled and shocked to be listed as “One to Watch” on AccountingToday’s list of the Top 100 Most Influential People in Accounting.
Read MoreWriting for the Web
Writing for the Web is very different than writing for print. Knowing and following a few easy rules can make your Website truly stand out from the rest.
Read MoreBusy Season Survival Guide
As busy season is getting into full swing for my accountant friends and clients, I wanted to share some tips for getting through it intact and with your sanity. To do so, I asked Betsy Pass, HR assistant manager for Windham Brannon, to share what she’s learned in her 10 years working for the firm. It may seem obvious, but this is great advice for those that are new and those that are well-seasoned.
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