Posts Tagged ‘Differentiation’
Stand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read Morebbr marketing’s Annual Halloween Cards Are Here!
At bbr marketing, we LOVE Halloween. Always ones to embrace being a little different, we started sending out our “holiday” cards a few years ago, causing a stir each time with Halloween trivia, zombie movie posters and a snakes & ladders game. This year we decided to go the digital route and send it…
Read MoreDirect Mail Still Works
by Kelly Lucas, marketing and social media manager I recently attended and exhibited at the Society for Marketing Professional Services’ (SMPS) Build Business: Dream Big conference at the Walt Disney World Resort in Orlando, Florida. I had some spare time and decided to walk around Downtown Disney, which boasts the world’s largest Disney store. As…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreSocial Media Does Work – A Twitter Success Story
I still hear quite a bit of doubt about social media, and specifically how it can help with business development. I decided to talk to a business owner – Cathy Iconis of Iconis Group – that has gotten nearly every client she has through Twitter. Below is her input on how it’s worked for her business and how it can work for others.
Read MoreFind your Niche And Stick to It!
This failing foray into baking reminded me of something I tell my clients on a regular basis. Find a niche and stick to it. No one is good at everything, and I certainly learned that while venturing into my bread-making fiasco.
Read MoreSimple Tips to Make you Stand Apart
So, how exactly do you stand out? You’d be surprised how easy it is. Here are a few simple suggestions that really work.
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