Reaching Out to Generation X

By bbr |

  by Sarah Warlick, content director People of every age need professional services. Still, it’s not always easy to connect with the very people who could most benefit from your help.  Boomers and Millennials, Boomers and Millennials. The marketing world seems to talk endlessly about these two power generations, but what of their unloved step-sister, Generation…

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Know Your Audience – And Certainly Don’t Annoy Them!

By Bonnie |

by Bonnie Buol Ruszczyk, president I have quite a few speaking engagements coming up about which I’m very excited, so I’m always looking for opportunities to see others in action, the better to hone my craft. Additionally, I am fascinated by communication styles and issues, differences in the way each generation is wired, how we…

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