Posts Tagged ‘law firms’
Slack or Successful?
How about both? Slack isn’t just a way of life you gave up long ago – it’s also a tool to help you run a more efficient firm. Slack is a messaging platform that bills itself as “Team communication for the 21st century.” It might be just the thing to enable easier conversation and document…
Read MoreReserving Your Web Address: Special Update for Attorneys
by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…
Read MoreClient News: New Consulting Firm Helps Attorneys Chart a Bold Course for Success
With the opening of Stephanie Everett Consulting, law firms have a solid source for the experienced support and business guidance they need to thrive. ATLANTA – APRIL 2015 – Stephanie Everett Consulting opens its doors this month, providing new and established law firms with insightful business advisory services and complete, industry-specific firm management consulting. A…
Read MoreKnowing Your Clients’ Industries Builds Their Trust In You
by Sarah Warlick, writer and copy editor Clients expect you to understand your own industry, but you can really impress them by showing you know about their field as well. Sure, you studied accounting, law, engineering or IT in school and your years of professional experience have made you a real expert, if you do say so yourself.…
Read MoreShould we Hire or Outsource for Our Marketing Needs? The Discussion Continues
by Sarah Warlick, copywriter and editor You’ve got the work to keep a marketer busy and you can afford to hire one. What else can help you decide on the best option? When we left off we were discussing ways to establish the best source of marketing help for your firm, in-house or outsourced. In…
Read MoreShould You Hire or Outsource for Marketing Assistance?
Published in AccountingToday on February 13, 2013 by Sarah Warlick, copywriter and editor This question comes up again and again for many firms. To clear up the lingering confusion and make things simple for you, bbr marketing is willing to go out on a limb and say definitively: It depends. With that out of the…
Read MoreClient News: Brian Burkhalter of MJ Patel Law Group receives distinction of Super Lawyer
March 9, 2011 – ATLANTA – Brian W. Burkhalter of the MJ Patel Law Group in Atlanta, Georgia has been named a Super Lawyer by Super Lawyers rating service and publication. Mr. Burkhalter also has the distinction of being named a Georgia Rising Star by Super Lawyers in 2010 and 2011. Super Lawyers is a…
Read MoreApplying Blue Ocean Strategy to Social Media
by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…
Read MoreBBR Marketing Takes On Stupid Corporate Lingo
There is a serious affliction that is spreading rampantly across the United States. For the longest time, no one really knew what to do to stem the spread of this disease, until now. I am talking about the disease known as stupidosis corporatus lingiosis, or in layman’s terms, stupid corporate lingo. You know exactly what I’m talking about, those pompous, multi-syllabic, often vague terms thrown about in Websites, marketing brochures and elevator speeches. They are (over)used to showcase the exceptional services and fantastic products a company or firm offers. The problem is that often these terms only serve to confuse the reader. How many times have you been on a website that used terminology that looked smart and sophisticated, but once you were done reading, you had no idea what the company does or sells?
Read MoreThe Vital Importance of Being Different
Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.
Read MoreDo We Really Need a Logo?
Finding a marketing firm that can take you through the process of creating a brand strategy and well-designed logo is important. Whoever you choose should take the time to get to know your firm, your services, clients and goals for growth. So do your research and choose carefully. And no matter what you do, don’t hire your nephew in art school who is pretty good with clip art. It is simply not a good idea.
Read MoreMy Interview with Business Info Guide
I’m excited to share that I was recently the featured entrepreneur interview on Business Info Guide: Inspired Resources for Entrepreneurs. It’s a pretty good interview, if I do say so myself. Thanks to Stephanie Chandler for including me on the site! Click here to read the article. https://bit.ly/i95gBs
Read MoreDo You Really Know What Your Clients Think of You?
Keeping a client is much less costly than getting a new one. But even the best client relationships can be improved. Many times you won’t know when your best clients are unhappy and considering other providers. In a time when clients are looking for the best value for their dollar more than ever, many of your strongest accounts could be at risk, and you won’t know it until it’s too late.
Read More