Posts Tagged ‘legal marketing’
Reserving Your Web Address: Special Update for Attorneys
by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…
Read MoreContent Marketing: Truth vs. Fiction
by Sarah Warlick, writer and copy editor Content marketing is hot stuff, and for good reason, but it’s also subject to a number of misconceptions. Read on to clear them up once and for all. Everybody loves content marketing. And why not? It can do so many wonderful things for your firm and has no…
Read MoreAdobe Answers What Keeps Marketers Up at Night
by Bonnie Buol Ruszczyk, president Feeling overwhelmed lately? Having trouble keeping up with all the platforms and tactics available to marketers these days? Frustrated by the fact that you don’t have time to keep up with technology and do your job at the same time? Turns out you are not alone – not by a…
Read MoreExpand Your Reach By Sharing Blog Posts
by Bonnie Buol Ruszczyk, president Do you ever feel like you are writing (or having someone ghostwrite) all this wonderful content and getting little in return for your efforts? It’s sort of like throwing a party where no one shows up except your mom and the weird dude down the street! Chances are, you’re getting…
Read MoreDisgruntled Employees = Bad Branding
Published in AccountingToday on July 15, 2013 by Bonnie Buol Ruszczyk, president I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! This sentence from the article sums up the results of…
Read MoreDo Your Clients Know You Want Referrals?
by Bonnie Buol Ruszczyk, president I was recently honored to co-present a seminar on content marketing at the AICPA/AAM/TECH+ conference in Las Vegas. One of the great things about speaking at that sort of conference is that I get to attend other sessions and hear some really fantastic presentations. This one included a talk given…
Read MoreA Professional Headshot Can Do Great Things for Your Firm
When our clients need professional photography, we happily recommend Saldivia Jones. We asked them to share their expert advice in a blog post. Enjoy! by Stephen Jones, Saldivia Jones Photography We’ve all seen it: A beautifully designed profile page on someone’s website, horribly disfigured by a poor headshot. Sure, you graduated from Cornell, got…
Read MoreAffirm My Talent!
by Kelly Lucas, marketing and social media manager Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from LinkedIn with the subject line “Affirm My Talent.” While…
Read MoreLinkedIn Ends RSS Support for Groups
by Sarah Warlick, copywriter and editor It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds…
Read MoreInternet Searches Top Personal Referrals for Consumers Who Need Professional Services
by Sarah Warlick, writer and copy editor A recent study shows what we see every day: the internet has changed the way people search for service providers. Last fall The Research Intelligence Group (TRIG) performed a study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results,…
Read MoreTell me Something Good…
Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…
Read MoreApplying Blue Ocean Strategy to Social Media
by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…
Read MoreSEO, Mobile Marketing and Knit Monkey Caps
by Kelly Lucas, marketing and social media manager Last week, Atlanta was the site of the inaugural Digital Summit. The event played host to digital enthusiasts of all levels, such as bloggers, execs and marketers looking to hone their online skills, as well as developers and techies. I met many interesting people and met some…
Read MoreFlying Solo – Advice for a Marketing Department of One
Being the sole right brain in a sea of left brains is challenging. But this is just the situation that many accounting and legal marketing people find themselves. It is very common that all marketing functions are handled by one person at firms; I did just this myself at one time. So to get a bit of insight into the challenges and joys, as well as gain some advice for anyone in a similar role, I interviewed Cindy Hagemann, Marketing Director at Wall, Einhorn & Chemitzer P.C. in Norfolk, Virginia. She offers some great insight and advice!
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