When Marketing Becomes a Declaration of War

  by Sarah Warlick, copywriter and editor There’s a fine line between attention-grabbing, creative marketing ideas and those that enrage and lose consumers for a business. The trouble with that line is that it’s not only hair-thin, it’s charmingly movable. Good judgment won’t always let you discern between the right and wrong sides of that all-important line…

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Client News: Announcing The Metis Movement: a community focused on supporting career success for women in technology

  May 29, 2012 – McDonough, GA – A growing body of research has documented the underrepresentation of women in technical positions in US companies. Women hold 24 percent of technology jobs, yet represent half of the total workforce. This underrepresentation persists even though the demand for technical talent remains high: computer occupations are expected…

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