Posts by bbr
Client News: Georgia CPAs Advocate for Profession at State Capitol
GSCPA Members Gather for 5th Annual CPA Day at the Gold Dome ATLANTA (Feb. 1, 2016) — More than 100 members of The Georgia Society of Certified Public Accountants (GSCPA) recently met at the state Capitol to share their thoughts on important issues facing the accounting profession with their elected officials. CPA Day attendees enjoyed…
Read MoreClient News: GSCPA Helps the Public Find a CPA
Free, Online CPA Referral Service Available ATLANTA (Jan. 21, 2016) – Are you in need of a CPA? CPAs are charged with protecting and promoting the public interest, most notably with regard to financial reporting, tax and audit. The Georgia Society of CPAs (GSCPA) has a free resource to assist you in finding a CPA…
Read MoreClient News: Atlanta Business Owners Now Have More Legal Options
With Stanton Law, Atlanta small and mid-size business owners have access to even more employer-focused legal advice and services. ATLANTA (December 2015) – Atlanta law firm Stanton Law, LLC, a firm that focuses on the employer side of legal matters, has announced the addition of new of counsel attorney Melissa Kotun and their expansion to…
Read MoreBlogging? Here’s what others are doing…
by Sarah Warlick, content director More and more professional services firms either have, or are considering adding, a blog now. Do you find yourself wondering how often other firms post? How long their articles are, and how long it take to write them? Are your blogging practices the norm? You are not the only…
Read MoreClient News: Regional Accounting Firm Evolving to Match Continuing Growth
December 2015 (Hanover, PA) – Rager, Lehman & Houck, P.C. (RLH), a regional accounting firm with offices in south-central Pennsylvania and north-central Maryland, is pleased to announce that Dallavalle & Co. P.A. has merged into the firm, effective November 30, 2015. “Dallavalle & Co. P.A. is a well-respected firm in the Frederick area that has…
Read MoreClient News: Georgia CPAs Teach Financial Literacy to Students Statewide
GSCPA members create an interactive program to help students learn important financial skills ATLANTA (Nov. 23, 2015) – The Georgia Society of CPAs (GSCPA) recently held its third annual financial literacy day. The volunteer event, Millennial Money, gave certified public accountants (CPAs) the opportunity to teach eighth-grade students the importance of saving and budgeting.…
Read Morebbr marketing news: Atlanta Firm Owner Named One of the Most Powerful Women in Accounting
Bonnie Buol Ruszczyk, president of professional services marketing firm bbr marketing, honored by other accounting professionals at industry conference. At bbr marketing, we’ve always known that firm owner Bonnie Buol Ruszczyk is a force to be reckoned with, and now the elite of the accounting industry are taking note as well. Along with 25 other…
Read MoreTwitter Introduces Interactive Twitter Polls
by Kelly Lucas, client marketing director In the past, if you wanted to survey the Twitter-sphere, you had to create a special hashtag and manually track and count the responses. Ain’t nobody got time for that! But as luck would have it, Twitter has announced the introduction of Twitter Polls. With this new feature,…
Read MoreClient News: Nathaniel Goldman of PricewaterhouseCoopers Graduates Leadership Academy
One of a Talented Group of CPAs Prepared to Help Lead the Profession into the Future Nathaniel Goldman, Senior Tax Associate, PricewaterhouseCoopers, recently graduated from the American Institute of CPAs (AICPA) Leadership Academy. Goldman was one of 37 future leaders of the accounting profession who participated in an intensive four day program in Durham, N.C.,…
Read MoreReserving Your Web Address: Special Update for Attorneys
by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…
Read MoreFind Out What It’s Like to Be Your Client
by Sarah Warlick, content director Ever wonder what it’s really like to be a client working with your firm? That’s important information and try as you might, you’re simply not going to find out by looking at your own experience or that of your staff. The solution is simple: engage professional help to conduct client interviews…
Read MoreYour LinkedIn Group Is About To Become Unlisted
by Kelly Lucas, client marketing director As the administrator and moderator for a LinkedIn Group, I received an email this morning alerting me that there are some changes on the horizon. Namely, groups are about to be re-categorized as “Standard” or “Unlisted.” Details from the email: Simpler privacy settings. Now, there are just two…
Read MoreClient News: Atlanta Specialty Accounting Firm Adds New Partner
Heidi Pearson advances to Partner at Sparkmon & Associates, offering McDonald’s owner/operators and other business owners industry-focused accounting and financial services. OCTOBER 2015 – ATLANTA, GEORGIA – Sparkmon & Associates, CPAs, an Atlanta-based accounting firm that provides a full range of tax, consulting and accounting services to individuals and businesses with a special focus on…
Read MoreClient News: New Help for Business Owners
A fresh approach to back office accounting and reporting provides owners of closely held west coast businesses with cloud accounting solutions that put them on level footing with much larger companies. WOODLAND HILLS, CA – OCTOBER 2015 – The owners of Waypoint Solutions have entrepreneurs on their mind as they launch their unique, solutions-focused firm.…
Read MoreEnglish Expands Again (or Don’t stay butthurt – visit a cupcakery!)
by Sarah Warlick, content director Each year, language lovers enjoy celebrating and sometimes criticizing the brand new words that have been added to the dictionary. These are words and phrases that have been used in small niches of society for varying amounts of time, but have recently grown in popularity enough to spread into…
Read MoreIs “Ghost Spam Is Free From The Politics” In Your Google Analytics?
by Kelly Lucas, client marketing director If you’ve checked your Google Analytics lately, you may have noticed something a little odd. Many are reporting seeing the strange phrase “Ghost spam is free from the politics, we dancing like a paralytics” in their referring keywords report. But wait a second, you don’t have that phrase…
Read MoreClient News: GSCPA Hosts Annual Meeting With Georgia Department of Revenue
Members of The Georgia Society of CPAs (GSCPA) joined Georgia Department of Revenue officials at GSCPA’s Learning Center recently to discuss issues affecting tax practitioners and their clients. Members of GSCPA’s State and Federal Tax Task Force greeted attendees from across the state. During the meeting, GSCPA members learned more about the Department, its processes,…
Read MoreHow Executing Your Marketing is Like Giving Birth
by Kelly Lucas, client marketing director On July 3rd, I gave birth to a bouncing baby boy we named Joey. For nine months I had focused all my efforts and energy around getting everything in place for him. While preparing, it struck me, “Funny, planning and implementing marketing is a lot like giving birth.”…
Read MoreClient News: Elizabeth D. Cook, IOM of The Georgia Society of CPAs Graduates from Institute for Organization Management
A Leadership Training Program Produced by the U.S. Chamber of Commerce Foundation Institute for Organization Management, the professional development program of the U.S. Chamber of Commerce Foundation, is pleased to announce that Elizabeth D. Cook, IOM, director, membership and communications, of The Georgia Society of CPAs, has graduated from the program and has received the…
Read MoreLess Spam from LinkedIn!
by Sarah Warlick, content director With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day! To the company’s credit, it has realized that getting too many emails turns people off (which…
Read More