Posts by bbr
Content Creators: Heed New AP Guidelines When Reporting Data
guest post by Laura Sparks, Creative Sparks, for bbr marketing “Data sources used in stories should be vetted for integrity and validity.” Amen, and thank you to the good folks at Associated Press for including this new entry on data journalism in the 2016 edition of the AP Stylebook, released on June 1. Data and…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read MoreDon’t Be a #BadExhibitor – Worst Practices When Exhibiting At Shows
As a professional, it’s probably a safe bet that you’ve had to man a booth at a trade show, conference, recruiting fair or networking event. I would also wager that you’ve brushed up on best practices for these events: dress the part, make sure you know your elevator pitch, hand out business cards and brochures…
Read Morebbr marketing news: AAM Taps Bonnie Buol Ruszczyk for 2016-2017 Board of Directors
Atlanta, GA – May 2016 – Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting professionals. The Association for Accounting Marketing (AAM), a 700+ member organization dedicated to helping the…
Read MoreMake the Logo Bigger!
“I don’t want to tell you how to do your job, but….” This line ranks high among the least favorite of professionals in all kinds of fields. Though it’s intended to be polite, it is invariably followed by advice that, quite frankly, is probably terrible – in addition to doing exactly what the speaker claims…
Read MoreWhat Is Greeking? (or Why Is My New Web Copy Gibberish?)
Have you ever looked at a webpage that’s under design and been confused to see your carefully crafted copy rendered in some unreadable foreign language? If you’re not familiar with greeking, you might well wonder what’s going on. That text you see beginning “Lorem ipsum dolor sit amet,” is a standard passage used as placeholder copy…
Read MoreWindows Users: To Your Battle Stations
There’s a new threat lurking on your computer that requires your immediate attention. The good news is that it’s easy to eliminate this particular problem. QuickTime for Windows, the software that allows you to run older versions of iTunes and other Apple programs, has a pair of critical vulnerabilities that pose a real threat to…
Read MoreShould Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreSlack or Successful?
How about both? Slack isn’t just a way of life you gave up long ago – it’s also a tool to help you run a more efficient firm. Slack is a messaging platform that bills itself as “Team communication for the 21st century.” It might be just the thing to enable easier conversation and document…
Read MoreWhat’s In a Name? Weird History & Fascinating Trivia
Does your firm’s name include the surnames of a few partners, all joined by the familiar ampersand symbol? Many professional services firm names do contain this common character, which is often emphasized as a significant design element. Everyone knows how to pronounce it and that it’s used to link items in a series, but far…
Read MoreMarketing Data Goes Full Circle with Google’s New Analytics 360 Suite
Google has introduced a set of six analytical tools designed for business. The new products, collectively called Google Analytics 360 Suite, work together or independently and can be purchased individually based on need. They’re also designed to integrate smoothly with other products like DoubleClick and AdWords, as well as many types of non-Google data management…
Read MoreWhen Life Gives You Uneaten Hamburgers: The Marketing Genius of #SadPapaw
The Internet is full of super dumb things, super scary things, and sometimes, super awesome things. Case in point: the story of Sad Papaw. A couple weeks back, Twitter user @kelssseyharmon shared a photo of her Papaw looking a bit down while eating his burger. Turns out he’d cooked twelve burgers for his six grandkids and…
Read MoreBuds, Flowers and Website Maintenance
Look around you and you can’t help but see signs of spring everywhere. Here in Atlanta it’s that glorious season of dogwoods, cherries, azaleas…and spring cleaning! Your early-blooming flowers may be different but the annual post-winter maintenance of home and yard is pretty much the same wherever you are. While you’re at it, be sure…
Read More2016 Social Media Sweet 16 Tournament for Professional Services Firms
March Madness is upon us and fans across the country have pondered their brackets, hoping to see old and new favorite teams advance to emerge as winners. Naturally, we at bbr marketing want to be part of the seasonal fun, but since our expertise lies outside of college basketball, our brackets look a bit different.…
Read MoreCareful What You Do on Social Media
by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…
Read MoreI’ll Take Credit for MailChimp Inbox Preview
by Kelly Googe Lucas, client marketing director We’ve been using MailChimp to send our newsletters for quite some time. We also regularly suggest the platform to clients when they are looking to start newsletters for their firms. It’s a fairly easy platform to learn and navigate, and since they are based in Atlanta, we…
Read MoreLinkedIn’s Death Knell for Newsle
by Sarah Warlick, content director Newsle has been evolving following its acquisition by LinkedIn in 2014, and the new parent company has just announced another drastic change. Henceforth, Newsle has a new name and a specific function: it is now LinkedIn Connections In The News. Other than a much more cumbersome name, the new…
Read MoreClient News: Legislation Important to Georgia Small Businesses Awaits Governor’s Signature
ATLANTA (Feb. 19, 2016) — Recently, Georgia’s General Assembly showed overwhelming support for this year’s Conformity Bill (HB 742). House Bill 742 is an annual Internal Revenue Code (IRC) update that incorporates certain provisions of federal law into Georgia law. Both the Georgia House and Senate acted swiftly to pass this key legislation. Currently, this…
Read MoreClient News: Atlanta Executive Search Firm Adds New Team Member
Atlanta-area executive search firm builds knowledge and resource pool with the addition of new talent. FEBRUARY 2016 (ATLANTA, GA) – Bell Oaks Executive Search, a national executive search firm based in Atlanta, GA, is pleased to announce the expansion of their search team through the addition of new hire Lauren Comer. Lauren is no stranger…
Read More