Posts by bbr
Stand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read MoreLocation, Location, Location
by Sarah Warlick, content director What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to geography as those selling properties, they can and should still consider the…
Read MoreClient News: Atlanta Executive Search Firm Announces Launch of New Website
Brand new website allows Atlanta executive search firm to better connect with companies that rely on expert assistance to facilitate the perfect match between candidates and firm culture. Bell Oaks Executive Search, an Atlanta-based executive search firm that specializes in performing comprehensive searches for management to executive-level roles, is pleased to announce the official launch…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
Read MoreSupreme Court Rulings Bring Questions and Opportunity
by Sarah Warlick, content director The back-to-back rulings from the U.S. Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives of millions of Americans, and on the financial and legal professionals who serve them. These…
Read MoreHow You Spend Trumps What You Spend in Accounting Marketing
by Bonnie Buol Ruszczyk, president For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is the only one of its kind in the industry and…
Read Morebbr marketing news: National Organization Selects Atlanta Firm As Marketing Book Authors
bbr marketing, an Atlanta-based firm specializing in marketing strategy and tactical implementation for professional services organizations, has written and released their first book, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age. This book, published through the American Institute of Certified Public Accountants (AICPA), describes a variety of strategies…
Read Morebbr marketing news: Top 5 Marketing Mistakes by CPAs
Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…
Read MoreWhat We Learned Today: Zombie Loyalty
by Bonnie Buol Ruszczyk, president Talk about zombies at bbr marketing isn’t as unusual as you’d think. Most of us are pretty diehard (hehe) Walking Dead fans and the show is filmed in various locations around our homes in Atlanta. Kelly is a huge fan of the genre, having read most of the…
Read MoreHow Long is Too Long for Bios?
by Sarah Warlick, content director Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours? Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees…
Read MoreCautionary Tales From the Candidates
by Sarah Warlick, content director Ah, election season. So much to entertain, and so little to take seriously. Yet even amidst the hilarity and absurdity, there are useful lessons to be found. Chief among the most obvious at this point is the very simple but important advice you’ve often heard from bbr marketing (and no…
Read MoreClient News: Only One of Twelve Found Not Guilty in Atlanta Public Schools Cheating Trial
Atlanta criminal defense attorney Sanford (Sandy) Wallack successfully defends accused in Atlanta Public Schools cheating trial ATLANTA – MAY 2015 – On March 29, 2013, 35 former Atlanta Public School educators were indicted for conspiring to violate the Racketeer Influenced and Corrupt Organizations (RICO) act and various other offenses including false statements and writings, false…
Read MoreClient News: New Consulting Firm Helps Attorneys Chart a Bold Course for Success
With the opening of Stephanie Everett Consulting, law firms have a solid source for the experienced support and business guidance they need to thrive. ATLANTA – APRIL 2015 – Stephanie Everett Consulting opens its doors this month, providing new and established law firms with insightful business advisory services and complete, industry-specific firm management consulting. A…
Read MoreSending Private Direct Messages on Twitter Just Got Easier
by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…
Read MoreGoogle Gives Preference to Responsive Design
by Kelly Lucas, client marketing director Is your website responsive? If not, come April 21st, 2015, Google will have something to say about that. As you’re probably already aware, optimizing your sites for mobile devices, like smart phones and tablets, is a good way to stay relevant, as more and more people are searching…
Read MoreClient News: Alan Sheffield from Georgia Recognized with Elijah Watt Sells Award for CPA Examination Performance
AICPA Award Honors Outstanding CPA Exam Performers ATLANTA (April 2015) – The American Institute of CPAs (AICPA) has recognized Alan Sheffield (Georgia) as winner of the 2014 Elijah Watt Sells Award. The award is bestowed upon candidates who have obtained a cumulative average score above 95.50 across all four sections of the Uniform CPA Examination, passed all four sections of the…
Read MoreFonts Make a Difference
by Sarah Warlick, content director Research proves what designers have long known: the choice of font impacts the perception and subsequent behavior of readers. Design makes a difference. Whether it’s about the layout of the material, the colors used or the font, design choices have a major influence on the way readers feel about…
Read MoreClient News: M&A Industry Leaders Join Forces. International Business Group, LLC acquires the operating platform of IBG Business Services
DENVER, CO – March 2015 – International Business Group, LLC announces it has acquired the operating platform of IBG Business Services, Inc., a Denver based M&A advisory firm founded in 1986. International Business Group, LLC operates under the name IBG Business and is owned by principals of prominent M&A firms located in Arizona, Oklahoma,…
Read MoreIt’s “Over” Grammar – It’s About Right and Wrong
by Sarah Warlick, content director Following shamelessly on the heels of National Grammar Day on March 4th, the Associated Press’s official diction policy has been amended to allow (gasp) the use of ‘over’ to describe an amount greater than a specified quantity. No longer are writers required by the rules of accuracy and good…
Read MoreClient News: Atlanta Gynecology & Obstetrics Group Celebrate 5-Star and Baby-Friendly Status with DeKalb Medical
Decatur women’s medical group celebrates a successful effort to earn coveted Baby-Friendly designation to Atlanta area hospital. ATLANTA – MARCH 2015 – A Decatur, Georgia physicians group specializing in gynecology and obstetrics services is celebrating after their parent hospital joins an elite roster of facilities designated as Baby-Friendly. Representatives from Atlanta Gynecology & Obstetrics…
Read More