Accounting
Break Out Your Most Festive Calculator: It’s Accounting Day!
Happy Accounting Day everyone! Break out the party hats, noisemakers and streamers and get ready to party like it’s 1099. (My apologies to the late Prince for the bad tax-related pun at his expense.) Today marks the 45th annual acknowledgement of accounting and finance professionals and the vital roles they play in the business…
Read MoreTax Season Themed Internet Memes
by Kelly Lucas, marketing and social media manager If you’re working in a public accounting firm, right about now you’re really starting to feel the burn of busy season. And it’s only gonna get better… While these tax season themed internet memes won’t make the work any lighter, maybe laughing a bit will make…
Read MoreAccounting Humor: Oxymoron or Brilliant Marketing Strategy?
by Sarah Warlick, copywriter and editor The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new…
Read MoreIs an hour’s work really an hour’s pay?
I had the pleasure of meeting Paul when I spoke at the Thriving Firm Conference in San Diego in October. I was impressed with what he is doing at his firm and asked him to write a guest post for our blog. Enjoy! by Paul Foster, The Business Therapist I had an ongoing debate…
Read MoreClose the Deal with a Great Bio
Who are your favorite vendors and business partners? Are they the ones with the best professional pedigrees and impressive lists of degrees and designations? Or are they the ones with whom you enjoy working, who have your best interests at heart while at the same time having the skills needed to do the job?…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreGetting the Most from LinkedIn Groups
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful. JOINING Look for groups in the industry you are trying to reach. Use the search feature to see what is…
Read MoreAccounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity. Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client Satisfaction Ratings Show Signs of Decline that every accounting professional…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
Read MoreSocial Media Revolution Fuels Rainmaking At 21st Century Firms
Written by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7. One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media extensively; others are just now starting to…
Read MoreBonnie Steps on her Soapbox and Defends Logo Design
I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. But when it came to creating a new logo, I…
Read MoreWhat I learned at the Association for Accounting Marketing (AAM) National Conference
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new contacts. This year was no different. If you ever get the chance to attend, I…
Read MoreTips on working with the younger staff at your firm
I meet with a lot of accountants and attorneys, and I’m starting to hear a consistent concern. Who is going to lead our firm once we retire? And why is this younger generation not rising to the opportunity to grow with our firm? This is not only coming from the Boomer generation, but even from…
Read MoreBusy Season Survival Guide
As busy season is getting into full swing for my accountant friends and clients, I wanted to share some tips for getting through it intact and with your sanity. To do so, I asked Betsy Pass, HR assistant manager for Windham Brannon, to share what she’s learned in her 10 years working for the firm. It may seem obvious, but this is great advice for those that are new and those that are well-seasoned.
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