Networking
Telecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse
Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption? Many Atlanta professional services firms are about to find out. Thanks to a massive fire that caused the complete collapse of a section of Interstate 85 in Midtown Atlanta yesterday, both northbound and southbound lanes…
Read More6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) ranked higher even than fear of getting eaten by a shark. In reality, that particular statistic is likely because we…
Read MoreTech Talk With Jerry Jones and Kelvin Moy on Atlanta’s Most Trusted Advisors
In the latest episode of Atlanta’s Most Trusted Advisors on Business Radio X, Bonnie and her co-host, Ryan “Redhawk” McPherson focused on managing technology and the related risks in today’s changing landscape. Their guests were Jerry Jones, who has a long history of providing IT audits, audit automation and technology consulting services, and Kelvin Moy,…
Read MoreBusiness Tips and Trends from Atlanta Attorneys
In the most recent episode of Atlanta Business Radio’s series, Atlanta’s Most Trusted Advisors, Bonnie and her co-host, Ryan “Redhawk” McPherson, interviewed Keely Herrick and Stephanie Everett. Both guests are respected Atlanta attorneys who gained big-firm experience before launching their own boutique law practices. Stephanie has since moved into consulting, helping other law firms manage…
Read MoreDon’t Be a #BadExhibitor – Worst Practices When Exhibiting At Shows
As a professional, it’s probably a safe bet that you’ve had to man a booth at a trade show, conference, recruiting fair or networking event. I would also wager that you’ve brushed up on best practices for these events: dress the part, make sure you know your elevator pitch, hand out business cards and brochures…
Read MoreNewsle Acquired by LinkedIn
by Shauna McCullough-Hightower, marketing and project coordinator A while back we wrote a blog post about Newsle, the platform that alerts you to the latest news about your social media connections. This handy-dandy platform creates a great opportunity to stay on top of all the news regarding your business networking connections without spending a…
Read MoreLinkedIn Announces New Premium Experience
by Kelly Lucas, client marketing director Just like Twitter changed profiles to look more like Facebook, now LinkedIn is hopping on the “we all look alike” bandwagon. As announced today on their blog, LinkedIn will begin rolling out a new profile look for their premium members. The updates and enhancements include the following: Visually enhanced…
Read MoreMaintain Your Reputation on LinkedIn with These 5 Tips
LinkedIn is for professional networking, but is your behavior there truly professional? Follow these five rules to be sure you’re not inadvertently violating the professional protocol for using the site. With LinkedIn growing in popularity as a networking and publishing platform, it’s good policy to doublecheck your own behavior on the site as well as…
Read MoreLinkedIn Groups: A Fresh New Face
by Rachael Pass, marketing intern LinkedIn is doing a some major redecorating lately and has launched a revamped LinkedIn Groups, with a sleek “new and improved” attitude. The new LinkedIn Groups offers more features for interactivity and boasts a cleaner, more streamlined look. LinkedIn Groups is one of the most popular products on LinkedIn.…
Read MoreHappy Anniversary bbr marketing!
by Bonnie Buol Ruszczyk, president The statistics vary depending on your source of information, but all describe the same truth: Starting a small business is quite a risk-filled endeavor. For those in the services industry, like we are, the numbers I’ve seen indicate that only 35-40 percent of new businesses are still around after…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read More7 Lessons from the Thriving Firm Conference
by Bonnie Buol Ruszczyk, president A few weeks ago, I was lucky enough to attend and exhibit at the RAN ONE Americas Thriving Firm Conference in Sarasota, Florida. It was our second outing as exhibitors at a trade show, and it was time and money well spent. Much like our first trade show, the…
Read MoreLinkedIn is Getting a Facelift
by Kelly Googe Lucas, marketing and social media manager First Twitter gets a new ‘do, then Twitter dumps LinkedIn, so of course LinkedIn has to one-up the bird and get a completely new look. In the next few weeks, LinkedIn will begin rolling out a fresh new look for their homepage. In the latest…
Read MoreSocial Media Dreaming
by Sarah Warlick, writer and copy editor I’ve been devoting a lot of thought to social media lately between reading articles about it, writing some myself, helping manage it for clients and handling my own accounts. The result was that my brain helpfully carried on without me as I slept, entertaining me with a…
Read More“Kittens can be polarizing” and other nuggets of marketing wisdom
by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…
Read MoreHow Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?
by Sarah Warlick, writer and copy editor Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one. But what if you’re shy? You value your privacy, and your mother repeatedly…
Read MoreMarketing is a courtship: drip marketing, trigger marketing and lead nurturing
by Kelly Lucas, Social Media and Marketing Manager When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a new haircut and make sure to routinely remind the other person how…
Read MoreHow Not to Market Yourself
by Kelly Lucas, marketing and social media manager We love blog comments. We encourage blog comments. When we write a post that inspires someone to leave a comment, we are happy. However, we recently received a comment on one of our posts that really took us aback. The blog post was about creating a…
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