Social Media
Business Lessons learned from Kim Kardashian, Hilary Swank and Ashton Kutcher
by Kelly Lucas, marketing and social media manager Unless you’ve been living under a rock for the past few weeks, you are probably very aware of the recent snafus undergone by Kim Kardashian, Hilary Swank and Ashton Kutcher. While their missteps can be somewhat amusing and make for great gossip, there are business lessons…
Read MoreHow Not to Market Yourself
by Kelly Lucas, marketing and social media manager We love blog comments. We encourage blog comments. When we write a post that inspires someone to leave a comment, we are happy. However, we recently received a comment on one of our posts that really took us aback. The blog post was about creating a…
Read MoreHow to Become a High Growth Professional Services Firm
Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…
Read MoreHow to Change your Facebook News Feed
by Kelly Lucas, marketing and social media manager I opened up my Facebook account this morning to find a great many of my friends and family kvetching about the new layout. At first I got a good giggle out of it. I mean, aren’t we used to changes on our social networking sites? They…
Read MoreWe All Need Somebody to Lean On
Last night, I had the pleasure of speaking on social media before a group of CEOs that are part of the Georgia Tech CEO Facilitation Group, led by Andy Helm and Rob Ginn. Members included CEOs of a variety of companies, including a beer manufacturer, a long-standing bakery, one developing a cool, new product…
Read MoreGetting the Most from LinkedIn Groups
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful. JOINING Look for groups in the industry you are trying to reach. Use the search feature to see what is…
Read MoreSo you’ve got a Twitter account. Now what?
by Kelly Lucas, marketing and social media manager You’ve finally decided to try “the Twitter” about which all the kids are raving. You go to the main website, enter your email and create a Twitter name, or “handle,” and sit back to wait for the magic to happen. So now what? While this one…
Read MoreSocial media do’s and don’ts for financial advisors
Most professional services have some restrictions regarding how and what they can communicate outside of their firm. Registered financial advisors live by a strict set of rules set forth by the Financial Industry Regulatory Authority (FINRA). With the growing interest in social media use in the financial industry and the ability to participate at…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
Read MoreSocial Media Revolution Fuels Rainmaking At 21st Century Firms
Written by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7. One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media extensively; others are just now starting to…
Read MoreGetting Positive Results from Negative Feedback
by Kelly Googe Lucas, marketing and social media manager I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides. You put a lot of time and effort into creating and delivering services as perfectly as you can, and then someone comes along and pulls…
Read MoreWhat I learned at the Association for Accounting Marketing (AAM) National Conference
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new contacts. This year was no different. If you ever get the chance to attend, I…
Read MoreWhat We Learned from Anthony Weiner’s…
…social media faux pas. Raise your hand if you are sick of hearing about Anthony Weiner’s, let’s just say, Congressional member. I don’t expect this to die right away; it’s just ripe for comedic analysis. Which got me to thinking…what lessons can we in the business community, and especially those that are active or…
Read MoreSEO, Mobile Marketing and Knit Monkey Caps
by Kelly Lucas, marketing and social media manager Last week, Atlanta was the site of the inaugural Digital Summit. The event played host to digital enthusiasts of all levels, such as bloggers, execs and marketers looking to hone their online skills, as well as developers and techies. I met many interesting people and met some…
Read MoreGuest Post: Website Tips from an SEO Expert
by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…
Read MoreIs Industry-Specific Social Networking the Way of the Future?
Social networking sites come and go. Some last for a while then wither away. (MySpace anyone?) Others seem to be in it for the long haul. While they may do it in slightly different ways, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to…
Read MoreTips on working with the younger staff at your firm
I meet with a lot of accountants and attorneys, and I’m starting to hear a consistent concern. Who is going to lead our firm once we retire? And why is this younger generation not rising to the opportunity to grow with our firm? This is not only coming from the Boomer generation, but even from…
Read MoreSocial Media Does Work – A Twitter Success Story
I still hear quite a bit of doubt about social media, and specifically how it can help with business development. I decided to talk to a business owner – Cathy Iconis of Iconis Group – that has gotten nearly every client she has through Twitter. Below is her input on how it’s worked for her business and how it can work for others.
Read MoreSo You Want to Start Using Social Media…
Many businesses have been reluctant to start using social media, and for good reason. While it can be a powerful medium, it also comes with a lot of legitimate concerns. Accountants and attorneys are especially leery of it, since they have even more regulations on their businesses than most. But if you establish a comprehensive plan up front, you too can be reaping the rewards of jumping on the social media train.
Read MoreOvercoming Social Media Objections
Accountants and attorneys are suddenly starting to show some interest in thephenomenon that is social media, much to the thrill of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. Below I take on a few of the most common ones
Read More