Social Media
LinkedIn is Changing the Look of Company Profiles
by Kelly Googe Lucas, marketing and social media manager Hey, guess what? Another social media platform is changing its look. Shocking, I know. LinkedIn has announced via their blog that they will be rolling out a new design and additional features for company profile pages. Currently, it’s pretty much the heavy hitters that are…
Read MoreDid someone say chocolate covered bacon?
by Kelly Googe Lucas, marketing and social media manager We’re excited to be participating as an exhibitor in the 2012 GSCPA Southeastern Accounting Show. We’ve got a fancy-schmancy new booth to show off, hot-off-the-presses brochures to hand out and some very interesting prizes to give away. What sort of prizes you ask? Well, I won’t…
Read MoreAccounting Humor: Oxymoron or Brilliant Marketing Strategy?
by Sarah Warlick, copywriter and editor The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new…
Read MoreHootsuite AutoSchedule: Help for the Super Duper Busy Professional
by Kelly Googe Lucas, marketing and social media manager While you may get that using social media is a great part of your overall marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a new feature that makes…
Read MoreMicrosoft Office 2013 Joins the Social Media Revolution with Integrated LinkedIn Access
by Sarah Warlick, Copywriter and Editor The next version of Microsoft Office, due out next year, will sync your LinkedIn account seamlessly to the productivity suite’s functions. When you sign in to Outlook using your LinkedIn username and password you’ll be able to access status updates, profile pictures and contact information from all of…
Read MoreLinkedIn is Getting a Facelift
by Kelly Googe Lucas, marketing and social media manager First Twitter gets a new ‘do, then Twitter dumps LinkedIn, so of course LinkedIn has to one-up the bird and get a completely new look. In the next few weeks, LinkedIn will begin rolling out a fresh new look for their homepage. In the latest…
Read MoreTwitter Splits from LinkedIn: It’s Me, Not You
by Kelly Googe Lucas, marketing and social media manager While some have bemoaned (and some smirked at) the divorce of Katie Holmes and Tom Cruise, there was another equally earthshaking split this weekend. Twitter left LinkedIn. Yes, it’s a sad day in the social media world, leaving many to ask the question “How could…
Read MoreSocial Media and Your Firm: A Love/Hate Relationship?
by Sarah Warlick, copywriter and editor You hear about the importance of using social media for your firm all the time, along with fantastic claims about the benefits it offers. While there’s a good case to be made that business use of social media is imperative and the benefits are proven daily by firms who…
Read MoreThe Social Network Formerly Known as Twitter!
Published on SocialMediaToday on June 7, 2012. Yes, with huge pomp, bustle and busy busy excitement, Twitter has done something so gutsy, so envelope-pushing, so groundbreaking as to merit attention. Lots of attention. The kind of attention one kid needs just to keep things fair when another does something like, say, have an IPO, the…
Read MoreSocial Media Dreaming
by Sarah Warlick, writer and copy editor I’ve been devoting a lot of thought to social media lately between reading articles about it, writing some myself, helping manage it for clients and handling my own accounts. The result was that my brain helpfully carried on without me as I slept, entertaining me with a…
Read More“Kittens can be polarizing” and other nuggets of marketing wisdom
by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…
Read MoreHow Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?
by Sarah Warlick, writer and copy editor Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one. But what if you’re shy? You value your privacy, and your mother repeatedly…
Read MorePinterest updates its Terms of Service
by Kelly Googe Lucas, Marketing and Social Media Manager In a recent post, we discussed how Pinterest’s Terms of Service (TOS) can leave the door open to potential litigation. The crux of the post is that having the ability to post anything and everything doesn’t mean you are allowed to do so. Specifically, posting…
Read MoreHow legal is Pinterest?
Not long ago, I wrote up a post on the potential business use of Pinterest for those in professional services such as law, engineering and accounting. Like any social media, it has its pros and cons and the ultimate success is derived from the user’s dedication to keeping the account updated and in line with…
Read MoreFacebook rolling out Timeline for businesses
by Kelly Lucas, Marketing & Social Media Manager In late 2011, Facebook began rolling out the new look for accounts, the Facebook Timeline. Like all of Facebook’s changes, it’s not had the best reception, though on a personal level, I love it. I find it to be very easy to navigate back to find…
Read MoreTwitter launches advertising platform for small businesses
by Kelly Lucas, marketing and social media manager On Twitter, you may have noticed a little orange box with an arrow next to some accounts and tweets. This indicates that a particular item is a promoted trend, tweet or account. Since the inception of advertising on Twitter, these promoted items have been reserved for…
Read MoreWhat is Pinterest and should you use it for your business?
by Kelly Lucas, marketing and social media manager The latest craze in the social media world is the by-invitation-only site Pinterest. While the company has been around for almost two years, it’s just recently gained a lot of traction, growing by an amazing 4000% in the past six months to 11 million users! But…
Read MoreApplying Blue Ocean Strategy to Social Media
by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…
Read MoreBe careful what you Tweet for…
by Kelly Lucas, marketing and social media manager I love to play around on Twitter and will often join in when there’s an interesting hashtag trending. Recently I saw one for #11thcommandment. The best tweet from this campaign was from @orangejulius317: “thoust moveth thine feet, thoust loseth thine seat.” Classic. Because these hashtag campaigns…
Read MoreSEC Weighs in With Social Media Guidelines
by Kelly Lucas, marketing and social media manager Not long ago we wrote a post on FINRA’s social media policies for those in financial services. The financial services industry has always had pretty specific rules about testimonials, recommendations and advisory. When social media came along, it created the potential for serious regulatory violations. FINRA…
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