by Rachael Pass, marketing intern LinkedIn is doing a some major redecorating lately and has launched a revamped LinkedIn Groups, with a sleek “new and improved” attitude. The new LinkedIn Groups offers more features for interactivity and boasts a cleaner, more streamlined look. LinkedIn Groups is one of the most popular products on LinkedIn.…

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  by Bonnie Buol Ruszczyk, president I’ve been doing quite a bit of speaking lately, primarily on the topic of content marketing and social media. The audiences tend to include everyone from ardent believers (thank you for your nods and smiles) to complete skeptics (I can see your eyes rolling from the front of the room)…

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  by Kelly Lucas, marketing and social media manager In an effort to stay competitive with other social media platforms, LinkedIn has (yet again) made some changes to its platform, specifically the navigation bar and its links. These changes have left some very confused and wondering where to find the things that used to be so…

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  by Kelly Lucas, marketing and social media manager Most people, when they hear the term “social media,” think of online platforms like LinkedIn, Facebook and Twitter. However, long before there was even a world wide web, there were other media that enabled us to be social. Starting with the advent of postal service in 550…

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  by Kelly Lucas, marketing and social media manager On May 1st, LinkedIn announced the ability to create rich media enhanced user profiles. With this new enhancement, users (in English speaking regions for now) can create a visual portfolio of their work and experience. From LinkedIn: For the first time, you will now have the ability…

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  by Sarah Warlick, copywriter and editor Finally, users can respond to individual comments on your accounting firm’s Facebook Page! It may seem like a small change, but for frequent social media users the lack of threading has been a longstanding irritant. It left perfectly sensible responses looking like non sequiturs because intervening replies had…

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  by Kelly Lucas, marketing and social media manager Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from LinkedIn with the subject line “Affirm My Talent.” While…

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  by Sarah Warlick, copywriter and editor It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds…

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   by Kelly Googe Lucas, marketing and social media manager Leave it to the snark masters of the internet to make a 34 minute power outage during Super Bowl 47 the most entertaining 34 minutes of the entire game. As a dyed-in-the-wool Atlanta Falcons fan, I’m still sulking from our defeat to the 49ers a…

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  by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…

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  by Kelly Lucas, marketing and social media manager On Friday, when I learned about the shooting in Connecticut, I instantly became physically ill. Literally. My stomach was tied up in knots and I was openly weeping for those children. I was so very upset and like many, my nerves were frayed. Along with watching…

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  by Sarah Warlick, copywriter and editor As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed a new look for profile pages. The updated look is intended to allow more expressive options for sharing your background and experience, better access to information…

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  by Sarah Warlick, copywriter and editor We’ve stressed the importance of a solid social media policy in the past. Here’s another example of an organization learning too late that creating and enforcing a policy is a must. Many companies who use social media professionally, as well as those who aren’t there yet, think that…

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  by Kelly Googe Lucas, marketing and social media manager A few months back, LunaMetrics put together an infographic cheat sheet to help social media users with sizing graphics and images for use in their various profiles. Earlier this week, they updated the social media infographic cheat sheet to include the latest sizing info. (“Latest”…

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  by Kelly Googe Lucas, marketing and social media manager In keeping with the many recent changes rolled out recently by LinkedIn including personal profiles and business pages, the business networking website announced on their blog that they will be eliminating LinkedIn Events, effective November 26, 2012. From the LinkedIn blog post: At LinkedIn, we…

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  by Sarah Warlick, copywriter and editor In the drama and danger of superstorm Sandy, many social media users forgot one critical rule for sharing information. Frankenstorm turned out to be as severe as promised, if not more so. The entire world watched Sandy unleash her impressive fury on New Jersey, New York City and the entire…

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  by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…

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