Social Media
Social Media Interaction Leads to More Referrals
by Bonnie Buol Ruszczyk, president I’ve been doing quite a bit of speaking lately, primarily on the topic of content marketing and social media. The audiences tend to include everyone from ardent believers (thank you for your nods and smiles) to complete skeptics (I can see your eyes rolling from the front of the room)…
Read MoreGoogle+ Convinced Attorney is Not a Real Person
by Bonnie Buol Ruszczyk, president I hear and read stories about social media every day. While it’s always an uphill battle, I do my best to stay abreast of the latest happenings, changes and even silly memes and stories. But it’s rare that something this funny and ridiculous is sent to me by a…
Read MoreYet More Updates To LinkedIn (aka Go Home LinkedIn, You’re Drunk)
by Kelly Lucas, marketing and social media manager In an effort to stay competitive with other social media platforms, LinkedIn has (yet again) made some changes to its platform, specifically the navigation bar and its links. These changes have left some very confused and wondering where to find the things that used to be so…
Read MoreDo You Know the Complete History of Social Media? [Infographic]
by Kelly Lucas, marketing and social media manager Most people, when they hear the term “social media,” think of online platforms like LinkedIn, Facebook and Twitter. However, long before there was even a world wide web, there were other media that enabled us to be social. Starting with the advent of postal service in 550…
Read MoreLinkedIn Rolls Out Visually Enhanced Profiles
by Kelly Lucas, marketing and social media manager On May 1st, LinkedIn announced the ability to create rich media enhanced user profiles. With this new enhancement, users (in English speaking regions for now) can create a visual portfolio of their work and experience. From LinkedIn: For the first time, you will now have the ability…
Read MoreWhat Does the White House Twitter Hoax Have to Do With Me?
by Kelly Lucas, marketing and social media manager If you think people aren’t really paying that much attention to what’s said on social media, think again. Yesterday, stocks took a brief nose-dive when the Associated Press tweeted out the announcement that there had been explosions at the White House that had injured President Obama.…
Read MoreFacebook Adds Threaded Comments
by Sarah Warlick, copywriter and editor Finally, users can respond to individual comments on your accounting firm’s Facebook Page! It may seem like a small change, but for frequent social media users the lack of threading has been a longstanding irritant. It left perfectly sensible responses looking like non sequiturs because intervening replies had…
Read MoreAffirm My Talent!
by Kelly Lucas, marketing and social media manager Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from LinkedIn with the subject line “Affirm My Talent.” While…
Read MoreLinkedIn Ends RSS Support for Groups
by Sarah Warlick, copywriter and editor It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds…
Read MoreThe Night the Lights Went Out in NOLA
by Kelly Googe Lucas, marketing and social media manager Leave it to the snark masters of the internet to make a 34 minute power outage during Super Bowl 47 the most entertaining 34 minutes of the entire game. As a dyed-in-the-wool Atlanta Falcons fan, I’m still sulking from our defeat to the 49ers a…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read MoreSocial Media Sensitivity in Times of Tragedy
by Kelly Lucas, marketing and social media manager On Friday, when I learned about the shooting in Connecticut, I instantly became physically ill. Literally. My stomach was tied up in knots and I was openly weeping for those children. I was so very upset and like many, my nerves were frayed. Along with watching…
Read MoreWho ‘Owns’ the Relationships That Arise From Your Firm’s Social Media Presence?
by Sarah Warlick, copywriter and editor A brilliant blogger or talented tweeter creates strong relationships with the audience that follows your firm. What does that mean when personnel changes occur? It’s an interesting question, one of the new horizons that accompany the rise of social media as a branding tool. Companies are beginning to…
Read MoreA New Look for LinkedIn Profile Pages
by Sarah Warlick, copywriter and editor As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed a new look for profile pages. The updated look is intended to allow more expressive options for sharing your background and experience, better access to information…
Read MoreCowboy, Fireman or Indian Chief, You Still Need a Social Media Policy
by Sarah Warlick, copywriter and editor We’ve stressed the importance of a solid social media policy in the past. Here’s another example of an organization learning too late that creating and enforcing a policy is a must. Many companies who use social media professionally, as well as those who aren’t there yet, think that…
Read MoreThe Newest Social Media Sizing Cheat Sheet from LunaMetrics
by Kelly Googe Lucas, marketing and social media manager A few months back, LunaMetrics put together an infographic cheat sheet to help social media users with sizing graphics and images for use in their various profiles. Earlier this week, they updated the social media infographic cheat sheet to include the latest sizing info. (“Latest”…
Read MoreSayonara LinkedIn Events, We Hardly Knew Ye
by Kelly Googe Lucas, marketing and social media manager In keeping with the many recent changes rolled out recently by LinkedIn including personal profiles and business pages, the business networking website announced on their blog that they will be eliminating LinkedIn Events, effective November 26, 2012. From the LinkedIn blog post: At LinkedIn, we…
Read MoreSocial Media Lessons from Hurricane Sandy
by Sarah Warlick, copywriter and editor In the drama and danger of superstorm Sandy, many social media users forgot one critical rule for sharing information. Frankenstorm turned out to be as severe as promised, if not more so. The entire world watched Sandy unleash her impressive fury on New Jersey, New York City and the entire…
Read MoreBehold the power of social media (aka “Is that pot I smell?”)
by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…
Read MoreA Social Media Policy – a Critical Tool to Protect your Firm
Published in AccountingToday (with slight modifications) Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions. Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted.…
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