by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…

Read More

  by Sarah Warlick, content director Come aboard. We’re expecting you… In honor of Valentine’s Day, we’re reporting on a brand new social media marketing opportunity that’s either horrifying or brilliant, depending on your point of view: Facebook ads for your love life. Yep, that’s what we said. The Lovebook is ready to launch you…

Read More

  by Kelly Lucas, client marketing director Just yesterday, Sarah posted on the bbr marketing blog about how some folks got their feathers ruffled over the somewhat suggestive name of a local chicken farm, Locally Laid Eggs. In this post, she explains that in some instances, incorporating a bit of edgy humor can do wonders for…

Read More

  by Kelly Lucas, client marketing director LinkedIn has just announced on its blog that it will be rolling out a new set of updates for users to enjoy. As this is only the latest of several updates to features and functionality in the past year, including eliminating polls, adding the publishing platform and releasing their…

Read More

  by Sarah Warlick, content director Understanding the technical requirements for publishing an update on your social media profiles is an important step to using the platforms. Unfortunately, it’s not the only hurdle users face in their quest to help their firms with this powerful new media. What should you share and how should you…

Read More

  by Shauna McCullough-Hightower, marketing and project coordinator A while back we wrote a blog post about Newsle, the platform that alerts you to the latest news about your social media connections. This handy-dandy platform creates a great opportunity to stay on top of all the news regarding your business networking connections without spending a…

Read More

  by Kelly Lucas, client marketing director To help businesses consolidate their marketing efforts and be a little more efficient with their time, Google announced their latest initiative Google My Business. The new service doesn’t introduce anything different to the Google marketing mix other than putting everything in one spot for easier and quicker access. Says…

Read More

  by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…

Read More

  by Kelly Lucas, client marketing director It’s not always easy to keep up with the latest updates and changes to the look of your different social media profiles, so digital marketing agency Omnicore has created a social media sizing cheat sheet to help. But, as is common these days, this cheat sheet became slightly outdated…

Read More

  by Bonnie Buol Ruszczyk, president A few weeks ago, I wrote a post asking for a moratorium on changes to social media sites. This request came after LinkedIn eliminated the services/products tabs from their business pages and Twitter started hinting at removing the hashtag, of all things. Apparently my pleas have fallen on deaf ears…

Read More

  by Sarah Warlick, content director You know those lovely words in praise of your firm that you proudly display on the firm’s LinkedIn Products & Services tab? Guess what? They’re going to disappear, along with the tab! In the latest round of social media changes, LinkedIn is retiring their Products & Services tab as of April 14. That means…

Read More

LinkedIn is for professional networking, but is your behavior there truly professional? Follow these five rules to be sure you’re not inadvertently violating the professional protocol for using the site. With LinkedIn growing in popularity as a networking and publishing platform, it’s good policy to doublecheck your own behavior on the site as well as…

Read More

  by Sarah Warlick, writer and copy editor Facebook is at it again. No, it’s not a revised privacy policy this time, thankfully. It’s a pretty significant redesign for business Pages. On March 10th, Facebook announced that they would soon begin switching Pages over to a single-column format like the one used for personal profiles. Does…

Read More

  by Matt Galchick, intern First you can network with professionals from all over the world, then you can promote and advertise your business, now you can publish? Is there anything you can’t do on LinkedIn any more? Members now have the ability to publish blog posts directly on the social media platform. Whatever you post…

Read More

  by Kelly Lucas, client marketing director We’re big fans of using the social media management tool Hootsuite. Along with making the scheduling and sharing of social media content quick and efficient, they also provide regular webinars, trainings and informative blog posts. A recent blog post “A Dr. Seuss-Inspired Guide to Twitter” is too great not…

Read More

by Matt Galchick, intern If a tweet gets posted and deleted before anyone gets a chance to read it, did it even exist? According to a Los Angeles jury, the answer is “No.” In what is being considered a ground breaking case by many, a forensics team in the first ever “Twibel” (Twitter libel) case spent…

Read More

  by Sarah Warlick, writer and copy editor Those fun Facebook pictures live on far, far beyond the point you wish they would. Does this mean you can never get past them? Only the voters know for sure. Social media is awesome. Before its advent, when you got drunk in a cute outfit and performed alcohol-fueled…

Read More

  by Sarah Warlick, writer and copy editor With a very successful initial public offering behind it, Twitter has more to boast of than ever. Try these ideas to harness the power of the platform. Following its strong IPO last week and a couple years of rapid growth behind it, Twitter is riding high every way…

Read More

  by Kelly Lucas, marketing and social media manager We routinely espouse the benefits of blogging to our clients – it’s great for SEO, it shows off your expertise, it highlights the personality of your organization. And while many often agree that it would be great, they often say they are at a loss as to…

Read More