Social Media
What’s in your Firm’s Social Media Policy?
Originally published in AccountingToday. Social media is one of the most powerful and easy ways to market your firm, and it is the rare accounting firm that doesn’t have some sort of social media presence. But with great power comes great responsibility, and it is time for firms to either create, or update, their social media…
Read MoreNew Facebook Algorithm Will Hurt Businesses
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? Or more on point, is it worth the effort? Facebook…
Read MoreLinkedIn’s Latest Content and Publishing Changes
Latest in the chain of sometimes dramatic changes we’ve seen with LinkedIn this year, the company has just announced a set of new or modified features for content and publishing. Continuing the push towards a platform that’s for more than just professional networking, the changes broadly fit into two areas: expanded options for user-published content,…
Read MoreTime Is Running Out to Save Your LinkedIn Data
Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks left to download and save this content before it disappears forever. The feature that lets you add Reminders associated with contacts is no longer available, but the Notes and Tags you’ve saved previously are still…
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
Read MoreLinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read MoreTalk About Trump and Chat About Clinton With Your Clients
Published by AccountingToday on October 27, 2016 Let’s not ignore the 500lb (orange or blonde, you pick) gorilla in the room. Like ‘em or hate ‘em, Hillary Clinton and Donald Trump are on everyone’s minds right now. And with the election just a few short weeks away (can’t get here soon enough in my opinion),…
Read MoreTake a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreLinkedIn Campaign Manager New Features and Expanded Options
LinkedIn isn’t just for networking. It’s a powerful B2B advertising platform as well, with a professional audience and focus on business-related content that creates an ideal environment for delivering your message. Last summer the company rolled out a major revamp of its ad campaign manager in response to – and anticipation of – a sustained…
Read MoreTwitter Changes Made Simple
If you’re perplexed about the details of recent and upcoming Twitter tweaks, you’re not alone. Though most users are well aware that the platform is making changes, many are confused by exactly what those differences entail. Delightful as the adjustments may be, Twitter simply hasn’t done a great job of explaining what’s new or how…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreShould Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreWhen Life Gives You Uneaten Hamburgers: The Marketing Genius of #SadPapaw
The Internet is full of super dumb things, super scary things, and sometimes, super awesome things. Case in point: the story of Sad Papaw. A couple weeks back, Twitter user @kelssseyharmon shared a photo of her Papaw looking a bit down while eating his burger. Turns out he’d cooked twelve burgers for his six grandkids and…
Read More2016 Social Media Sweet 16 Tournament for Professional Services Firms
March Madness is upon us and fans across the country have pondered their brackets, hoping to see old and new favorite teams advance to emerge as winners. Naturally, we at bbr marketing want to be part of the seasonal fun, but since our expertise lies outside of college basketball, our brackets look a bit different.…
Read MoreCareful What You Do on Social Media
by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…
Read MoreLinkedIn’s Death Knell for Newsle
by Sarah Warlick, content director Newsle has been evolving following its acquisition by LinkedIn in 2014, and the new parent company has just announced another drastic change. Henceforth, Newsle has a new name and a specific function: it is now LinkedIn Connections In The News. Other than a much more cumbersome name, the new…
Read MoreTwitter Introduces Interactive Twitter Polls
by Kelly Lucas, client marketing director In the past, if you wanted to survey the Twitter-sphere, you had to create a special hashtag and manually track and count the responses. Ain’t nobody got time for that! But as luck would have it, Twitter has announced the introduction of Twitter Polls. With this new feature,…
Read MoreYour LinkedIn Group Is About To Become Unlisted
by Kelly Lucas, client marketing director As the administrator and moderator for a LinkedIn Group, I received an email this morning alerting me that there are some changes on the horizon. Namely, groups are about to be re-categorized as “Standard” or “Unlisted.” Details from the email: Simpler privacy settings. Now, there are just two…
Read MoreLess Spam from LinkedIn!
by Sarah Warlick, content director With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day! To the company’s credit, it has realized that getting too many emails turns people off (which…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
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