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LinkedIn Rolls Out Visually Enhanced Profiles
By bbr
by Kelly Lucas, marketing and social media manager
On May 1st, LinkedIn announced the ability to create rich media enhanced user profiles. With this new enhancement, users (in English speaking regions for now) can create a visual portfolio of their work and experience. From LinkedIn:
For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more. From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless for how professionals can now use the LinkedIn profile to help showcase these unique stories in a visual way.
These new updates are available in users’ “Summary,” “Education,” and “Experience” sections. To learn more about how to take advantage of the visually enhanced profile update, view LinkedIn’s slideshows Visually Enhance Your LinkedIn Profile and Don’t Just Say It. Display It On Your LinkedIn Profile.
This update will be great for creative types to showcase their work, but what about those who do less “glamorous” work? Even if you don’t create art and design, you can still take advantage of rich media to showcase your knowledge. Add presentations you’ve created that focus on your areas of expertise. Been published? Link to your work and include associated logos or cover art. Anyone can create a more visually compelling LinkedIn profile. So what will you add?