The Dangers of Stock Photography Part II

  by Sarah Warlick, content director Recently we posted about the importance of using real pictures that reflect the truth about your firm and its people. The main point we tried to make is that stock photography isn’t always appealing and can embarrass your firm. Just ask the folks who implemented the Republicans Are Black campaign. At the…

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How Does Net Neutrality Affect Your Business?

  by Kelly Lucas, client marketing director Unless you’ve been living under a rock, in recent months you’ve heard the term “net neutrality” thrown around. And like most technically oriented phrases, it doesn’t sound like anything too interesting, so you glaze over the subject and move on to something more pressing like videos and images of…

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Google Enhances Search Feature Knowledge Graph

  by Matt Galchick, our awesome new intern Nearly everyone is familiar with the phase “Google it.” It’s been used in all settings from the classroom to the boardroom. At the click of a mouse, information regarding almost uncountable topics and answers to a myriad of questions are at your disposal. It can’t get any easier…

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A Great Website Should Be Your First Marketing Priority

  by Sarah Warlick, writer and copy editor What’s the single most important marketing tool for a small or medium-sized business? It’s the company website, without a doubt. It’s not easy, being a small or medium-sized business in today’s economy. Marketing often feels like just one big hassle that never ends and can’t ever be checked off…

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Same Goal, Different Results

  by Sarah Warlick, copywriter and editor Your firm’s marketing style makes a real difference in the way your audience thinks about you. Marketing techniques may share a goal, but their effects on your audience vary based on your choice to use an inbound or outbound approach. Both exist to draw new clients, enhance firm reputation and…

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Responsiveness Beats SEO When It Comes to Gaining New Clients

  Published in Accounting Today on February 6, 2013 by Sarah Warlick, copywriter and editor Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly…

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Tell me Something Good…

  Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…

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Outside Validation Feels Great!

  At bbr marketing, we spend a good deal of time talking about ways to make your company website a fun and useful place to visit for your clients and the rest of the browsing community. We offer suggestions of what to do (and what not to do) in our blog posts and we constantly…

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“Kittens can be polarizing” and other nuggets of marketing wisdom

  by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…

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Google updating its search algorithm

  by Kelly Googe Lucas, marketing & social media manager In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed how the latest tweak will help websites…

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Does This Make My Butt Look Big?

  Sometimes, it pays to ask a friend or colleague for an honest opinion. The resulting answer may sting a bit, but in the end, you are saved from potential embarrassment and can put together a better alternative with the information you receive. Which brings me to the topic of today’s post, Website audits. When…

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