Websites
Why You Should Make Your Website ADA Compliant
Originally posted on the Association for Accounting Marketing blog. Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website…
Read MoreShould Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Read MoreWhen You and Your Partner Split Up, What Happens to the URL?
What to do when the firm’s URL outlives the professional partnership.
Read MoreA January To-Do List for Your Firm
How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s think about ways to get your firm in good shape and ready for 2017 before things get…
Read MoreSecure Your Google Analytics Data From Hackers
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…
Read MoreGet Serious About Using SSL, or Get Penalized by Google
With cyberscurity, data breaches and identity theft in the news all too often these days, Google is nudging website owners to take steps toward a safer online environment for their audiences. Starting in 2017, the company will be penalizing sites that don’t use a secure socket layer (SSL) on their Chrome browser, and notifying Chrome…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read MoreShould Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreBuds, Flowers and Website Maintenance
Look around you and you can’t help but see signs of spring everywhere. Here in Atlanta it’s that glorious season of dogwoods, cherries, azaleas…and spring cleaning! Your early-blooming flowers may be different but the annual post-winter maintenance of home and yard is pretty much the same wherever you are. While you’re at it, be sure…
Read MoreWhen It Comes to SEO, Size Doesn’t Matter
Page rank matters for firms that generate web content, so employing the right strategies to boost that rank is always a hot topic. Like most important issues hidden in cloud of mystery, there’s a lot of misinformation surrounding it as well. One of the most common misperceptions about SEO is that you can improve your…
Read MoreReserving Your Web Address: Special Update for Attorneys
by Sarah Warlick, content director As longtime readers will know, bbr marketing has long advocated taking the proactive step of reserving the URL for any and all web addresses your firm might want to use in the future. It’s a smart way to be prepared for future expansions while preventing potential competitors or domain-squatters from grabbing…
Read MoreIs “Ghost Spam Is Free From The Politics” In Your Google Analytics?
by Kelly Lucas, client marketing director If you’ve checked your Google Analytics lately, you may have noticed something a little odd. Many are reporting seeing the strange phrase “Ghost spam is free from the politics, we dancing like a paralytics” in their referring keywords report. But wait a second, you don’t have that phrase…
Read MoreHow Long is Too Long for Bios?
by Sarah Warlick, content director Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours? Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees…
Read MoreCautionary Tales From the Candidates
by Sarah Warlick, content director Ah, election season. So much to entertain, and so little to take seriously. Yet even amidst the hilarity and absurdity, there are useful lessons to be found. Chief among the most obvious at this point is the very simple but important advice you’ve often heard from bbr marketing (and no…
Read MoreGoogle Gives Preference to Responsive Design
by Kelly Lucas, client marketing director Is your website responsive? If not, come April 21st, 2015, Google will have something to say about that. As you’re probably already aware, optimizing your sites for mobile devices, like smart phones and tablets, is a good way to stay relevant, as more and more people are searching…
Read MoreNet Neutrality FTW!
by Sarah Warlick, content director The votes are in and net neutrality is now a policy protected by law. Internet junkies rejoice! After months of worrying, what-if-ing and lobbying on both sides, the Federal Communications Commission has voted 3-2 to adopt net neutrality rules that ban “paid prioritization.” The rules make it illegal for…
Read MoreLinkbuilding Confusion Cleared Up (Sort Of)
by Sarah Warlick, content director Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years now, ever since Google’s Penguin algorithm update was first released.…
Read MoreFor Those Who Like to Watch…
Bonnie recorded a video for the CPA Leadership Institute / Client Knowledge Center late last year that we thought we’d share with you as well. In it she talks all about websites and shares some valuable information that firms can use to make theirs better. Click the image below, let us know what…
Read MoreIt’s Time to Spruce Up Your Firm’s Website
Bonnie recently created a video for the Client Knowledge Center on how CPA firms can improve their websites and turn them into true business development tools. You can watch it here. We’d love your feedback and feel free to share as well!
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