Marketing During Busy Season

I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.

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Client News: Georgia CPAs Teach Financial Literacy to Students Statewide

  GSCPA members create an interactive program to help students learn important financial skills ATLANTA (Nov. 23, 2015) – The Georgia Society of CPAs (GSCPA) recently held its third annual financial literacy day. The volunteer event, Millennial Money, gave certified public accountants (CPAs) the opportunity to teach eighth-grade students the importance of saving and budgeting.…

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Client News: New Help for Business Owners

A fresh approach to back office accounting and reporting provides owners of closely held west coast businesses with cloud accounting solutions that put them on level footing with much larger companies. WOODLAND HILLS, CA – OCTOBER 2015 – The owners of Waypoint Solutions have entrepreneurs on their mind as they launch their unique, solutions-focused firm.…

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Client News: The Georgia Society of CPAs Celebrates New Office Location

  Newly designed office created to meet the needs of expanding organization ATLANTA (February 2014) – This month The Georgia Society of Certified Public Accountants (GSCPA), a growing and ambitious association for CPAs across Georgia, moved its offices to the Concourse Corporate Center located in Atlanta’s Central Perimeter area to continue meeting the needs of the…

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Client News: Congressman Woodall Addresses the Georgia Society of CPAs

  U.S. Congressman Rob Woodall paid a visit to the Georgia Society of CPAs, speaking to the financial professionals about current budget and tax issues including tax reform. September 2012 – ATLANTA – The Gwinnett Chapter of the Georgia Society of CPAs recently hosted U.S. Congressman Rob Woodall as the keynote speaker at their monthly…

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So you’ve got a Twitter account. Now what?

  by Kelly Lucas, marketing and social media manager You’ve finally decided to try “the Twitter” about which all the kids are raving. You go to the main website, enter your email and create a Twitter name, or “handle,” and sit back to wait for the magic to happen. So now what? While this one…

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Guest Post: Website Tips from an SEO Expert

by Walker Oxley, Oxley Internet Do I need a website? The only answer to that question is YES! Unequivocally. End of Story. Regardless if you are a one man show or have 1000s of employees, having a website has become an essential part of any business. Even if you are not selling anything on the…

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Busy Season Survival Guide

As busy season is getting into full swing for my accountant friends and clients, I wanted to share some tips for getting through it intact and with your sanity. To do so, I asked Betsy Pass, HR assistant manager for Windham Brannon, to share what she’s learned in her 10 years working for the firm. It may seem obvious, but this is great advice for those that are new and those that are well-seasoned.

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The Vital Importance of Being Different

Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.

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Law Firm Marketing: It’s Like Working Out (Really)

The Lawyerist has asked me to write guest blogs on marketing for law firms, and my first one is up today! Here’s the first paragraph and a link to the full article. Enjoy and pass it along! I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic…

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