By Bonnie Buol Ruszczyk

The Lawyerist has asked me to write guest blogs on marketing for law firms, and my first one is up today! Here’s the first paragraph and a link to the full article. Enjoy and pass it along!

I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic of marketing spending. Some see it as a worthwhile investment, while others see it as a necessary evil, and some even see it as a complete waste of money. And depending on how it’s done, each can be correct. But the biggest—and most common—misconception is that law firm marketing is seen as an expense rather than an investment. Click here to read more bit.ly/bgSkgE