Posts Tagged ‘accounting marketing’
Adobe Answers What Keeps Marketers Up at Night
by Bonnie Buol Ruszczyk, president Feeling overwhelmed lately? Having trouble keeping up with all the platforms and tactics available to marketers these days? Frustrated by the fact that you don’t have time to keep up with technology and do your job at the same time? Turns out you are not alone – not by a…
Read MoreExpand Your Reach By Sharing Blog Posts
by Bonnie Buol Ruszczyk, president Do you ever feel like you are writing (or having someone ghostwrite) all this wonderful content and getting little in return for your efforts? It’s sort of like throwing a party where no one shows up except your mom and the weird dude down the street! Chances are, you’re getting…
Read MoreKnowing Your Clients’ Industries Builds Their Trust In You
by Sarah Warlick, writer and copy editor Clients expect you to understand your own industry, but you can really impress them by showing you know about their field as well. Sure, you studied accounting, law, engineering or IT in school and your years of professional experience have made you a real expert, if you do say so yourself.…
Read MoreDisgruntled Employees = Bad Branding
Published in AccountingToday on July 15, 2013 by Bonnie Buol Ruszczyk, president I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! This sentence from the article sums up the results of…
Read MoreDo Your Clients Know You Want Referrals?
by Bonnie Buol Ruszczyk, president I was recently honored to co-present a seminar on content marketing at the AICPA/AAM/TECH+ conference in Las Vegas. One of the great things about speaking at that sort of conference is that I get to attend other sessions and hear some really fantastic presentations. This one included a talk given…
Read MoreA Professional Headshot Can Do Great Things for Your Firm
When our clients need professional photography, we happily recommend Saldivia Jones. We asked them to share their expert advice in a blog post. Enjoy! by Stephen Jones, Saldivia Jones Photography We’ve all seen it: A beautifully designed profile page on someone’s website, horribly disfigured by a poor headshot. Sure, you graduated from Cornell, got…
Read MoreAffirm My Talent!
by Kelly Lucas, marketing and social media manager Every so often, you receive an email from someone that makes you blink a few times and then ask yourself “Uh, whuh? Really?” Bonnie recently received one of these in the form of an endorsement request from LinkedIn with the subject line “Affirm My Talent.” While…
Read MoreOutsourcing 2.0: What Have We Learned?
Originally published in Current Accounts, The Georgia Society of CPAs, March/April 2013, Volume 11, Issue 2 by Bonnie Buol Ruszczyk, president, and Sarah Warlick, writer and copy editor Years after the broad outsourcing trend picked up steam, industry segments that rely on it are still refining the technique. The two main drivers of outsourcing –…
Read MoreLinkedIn Ends RSS Support for Groups
by Sarah Warlick, copywriter and editor It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds…
Read MoreSatisfied Staff Support Strong Branding Efforts in a Competitive Marketplace
Published in Accounting Today on January 28, 2013 by Sarah Warlick, copywriter and editor Keeping your clients happy is one key aspect of positive marketing. Although it’s often overlooked, keeping your employees happy is another. High employee turnover costs businesses in every industry money, time and productivity. The resource drain from staff churn can…
Read MoreShould we Hire or Outsource for Our Marketing Needs? The Discussion Continues
by Sarah Warlick, copywriter and editor You’ve got the work to keep a marketer busy and you can afford to hire one. What else can help you decide on the best option? When we left off we were discussing ways to establish the best source of marketing help for your firm, in-house or outsourced. In…
Read MoreShould You Hire or Outsource for Marketing Assistance?
Published in AccountingToday on February 13, 2013 by Sarah Warlick, copywriter and editor This question comes up again and again for many firms. To clear up the lingering confusion and make things simple for you, bbr marketing is willing to go out on a limb and say definitively: It depends. With that out of the…
Read MoreNiche Marketing Blog “Marketing Ideas for CPAs” Celebrates Its First Anniversary
February 6, 2013 – Atlanta, GA – Marketing Ideas for CPAs, a marketing blog focused on the accounting industry, is celebrating its first anniversary. A creation of bbr marketing, this site was created to provide tips, analyze trends and share ideas to help people market their accounting firms. Whether a marketing professional, a partner…
Read Morebbr marketing news: Bonnie interviewed by CPA Profit Plus
We were honored to be asked to weigh in on marketing for accounting firms of all sizes by Craig Weeks of CPA Profit Plus. You can read Bonnie’s thoughts on the topic in this first of two blog posts by Craig. Check it out and share your comments and thoughts on that blog or here…
Read MoreWho ‘Owns’ the Relationships That Arise From Your Firm’s Social Media Presence?
by Sarah Warlick, copywriter and editor A brilliant blogger or talented tweeter creates strong relationships with the audience that follows your firm. What does that mean when personnel changes occur? It’s an interesting question, one of the new horizons that accompany the rise of social media as a branding tool. Companies are beginning to…
Read More7 Lessons from the Thriving Firm Conference
by Bonnie Buol Ruszczyk, president A few weeks ago, I was lucky enough to attend and exhibit at the RAN ONE Americas Thriving Firm Conference in Sarasota, Florida. It was our second outing as exhibitors at a trade show, and it was time and money well spent. Much like our first trade show, the…
Read MoreSocial Media Lessons from Hurricane Sandy
by Sarah Warlick, copywriter and editor In the drama and danger of superstorm Sandy, many social media users forgot one critical rule for sharing information. Frankenstorm turned out to be as severe as promised, if not more so. The entire world watched Sandy unleash her impressive fury on New Jersey, New York City and the entire…
Read MoreOur Halloween Mailing Is Causing Quite a Stir!
by Bonnie Buol Ruszczyk, president (zombie on the left) Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do my best to answer below. And if you want…
Read MoreTell me Something Good…
Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…
Read Morebbr marketing President Named as one of AccountingToday’s 2012 Top 100 Most Influential People
SEPTEMBER 2012 – ATLANTA – Bonnie Buol Ruszczyk, president of bbr marketing in Atlanta, Georgia, has been named one of AccountingToday’s 2012 Top 100 Most Influential People. This list identifies and shines a spotlight on those who influence the accounting industry most. Some of those honored in this year’s list include Jeff Pawlow, CEO…
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