Posts Tagged ‘accounting marketing’
Take a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read MoreYes, You Can Make a Dull Topic Interesting
I absolutely love words, and the more creatively they are used, the better. At bbr marketing, we are called upon all the time to make complicated, technical or downright boring topics interesting, and most of the time we manage to succeed. As you may expect, I’m also an avid reader, and when I find others…
Read Morebbr marketing news: AAM Taps Bonnie Buol Ruszczyk for 2016-2017 Board of Directors
Atlanta, GA – May 2016 – Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting professionals. The Association for Accounting Marketing (AAM), a 700+ member organization dedicated to helping the…
Read MoreExperts Share Advice for Fulfilling International Business Goals
Expanding internationally is an exciting opportunity and a fond hope of many businesses these days. With global digital networks and easy shipping, access to vast international markets acts as a siren song for enterprising leaders in almost every industry. But is the dream realistic? Bonnie and her co-host, Ryan “Redhawk” McPherson, interviewed two well-known and…
Read MoreInsights from Austin – Trends in Legal Marketing
I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services. The session was led by Nancy Furman Paul, who addressed the latest trends in legal marketing and business development.…
Read MoreMarketing Data Goes Full Circle with Google’s New Analytics 360 Suite
Google has introduced a set of six analytical tools designed for business. The new products, collectively called Google Analytics 360 Suite, work together or independently and can be purchased individually based on need. They’re also designed to integrate smoothly with other products like DoubleClick and AdWords, as well as many types of non-Google data management…
Read MoreWhen It Comes to SEO, Size Doesn’t Matter
Page rank matters for firms that generate web content, so employing the right strategies to boost that rank is always a hot topic. Like most important issues hidden in cloud of mystery, there’s a lot of misinformation surrounding it as well. One of the most common misperceptions about SEO is that you can improve your…
Read MoreI’ll Take Credit for MailChimp Inbox Preview
by Kelly Googe Lucas, client marketing director We’ve been using MailChimp to send our newsletters for quite some time. We also regularly suggest the platform to clients when they are looking to start newsletters for their firms. It’s a fairly easy platform to learn and navigate, and since they are based in Atlanta, we…
Read MoreMarketing at its Best
by Bonnie Buol Ruszczyk, president I love creative marketing. We’ve written before about fun campaigns, or situations where companies have reacted quickly to unique circumstances. This is another example of creative, spur-of-the-moment marketing and when I saw it, I just had to share. If you aren’t familiar with Ellen’s show, you may not realize that…
Read MoreBonnie Adds Radio Host to her Resume
For those of you who aren’t aware, bbr marketing, and more specifically Bonnie, hosts a radio show called Atlanta’s Most Trusted Advisors now twice a month. Each show is broadcast live from Business Radio X and then is available afterwards on a dedicated page so you can listen to at your convenience. To get a taste…
Read Morebbr marketing news: Atlanta Firm Owner Named One of the Most Powerful Women in Accounting
Bonnie Buol Ruszczyk, president of professional services marketing firm bbr marketing, honored by other accounting professionals at industry conference. At bbr marketing, we’ve always known that firm owner Bonnie Buol Ruszczyk is a force to be reckoned with, and now the elite of the accounting industry are taking note as well. Along with 25 other…
Read MoreHow You Spend Trumps What You Spend in Accounting Marketing
by Bonnie Buol Ruszczyk, president For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is the only one of its kind in the industry and…
Read MoreWhat We Learned Today: Zombie Loyalty
by Bonnie Buol Ruszczyk, president Talk about zombies at bbr marketing isn’t as unusual as you’d think. Most of us are pretty diehard (hehe) Walking Dead fans and the show is filmed in various locations around our homes in Atlanta. Kelly is a huge fan of the genre, having read most of the…
Read MoreLove…Exciting and New
by Sarah Warlick, content director Come aboard. We’re expecting you… In honor of Valentine’s Day, we’re reporting on a brand new social media marketing opportunity that’s either horrifying or brilliant, depending on your point of view: Facebook ads for your love life. Yep, that’s what we said. The Lovebook is ready to launch you…
Read MoreFor Those Who Like to Watch…
Bonnie recorded a video for the CPA Leadership Institute / Client Knowledge Center late last year that we thought we’d share with you as well. In it she talks all about websites and shares some valuable information that firms can use to make theirs better. Click the image below, let us know what…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreGoogle Enhances Search Feature Knowledge Graph
by Matt Galchick, our awesome new intern Nearly everyone is familiar with the phase “Google it.” It’s been used in all settings from the classroom to the boardroom. At the click of a mouse, information regarding almost uncountable topics and answers to a myriad of questions are at your disposal. It can’t get any easier…
Read MoreStrong Growth Leads to Exciting Changes at bbr marketing
Continued growth leads to expansion and internal promotions for Atlanta firm bbr marketing. ATLANTA – January 6, 2013 – Atlanta-based marketing company bbr marketing has acquired additional talent to help the firm meet increasing client demand. Madison (Maddy) Rojo joins the firm as a Junior Designer, contributing her creative talent and technical expertise to…
Read MoreContent Marketing: Truth vs. Fiction
by Sarah Warlick, writer and copy editor Content marketing is hot stuff, and for good reason, but it’s also subject to a number of misconceptions. Read on to clear them up once and for all. Everybody loves content marketing. And why not? It can do so many wonderful things for your firm and has no…
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